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According to the poster, Ford will increase the price of all Mustang Mach-E models, ranging from 7000 yuan to 22500 yuan depending on the model. However, the exact timing of the price increase is not yet available and is expected to be adjusted between April 20 and 30.

In fact, the increase in the price of all Ford Mustang Mach-E models is also to be expected. After entering 2022, due to the global epidemic, spare parts supply, rising prices of raw materials, logistics costs and human resources costs and other reasons, including Tesla, BYD, Xiaopeng Motor, Ulay Motor, ideal Automobile and so on, they all announced an increase in the price of their models. Of course, in addition to their own brands, joint venture brands are also deeply affected, SAIC Volkswagen is in the ID. Series of models to change the price at the same time, and this is only in order to reduce the negative impact of the price increase. At the same time, rising prices due to rising raw material prices, logistics costs and human resources costs have also spread to the fuel car market, including price increases for Mercedes-Benz and BMW.

However, although a number of new energy car companies announced price increases in March, sales of new energy vehicles were not affected at all. According to the latest retail data released by the Federation of passengers, sales in the domestic narrow passenger car market in March 2022 were 1.579 million, down 10.5 percent from the same period last year and up 25.6 percent from the previous year, of which 445000 were new energy passenger vehicles, up 137.6 percent from the same period last year and 63.1 percent from the previous year. It is not difficult to see from the data that the impact of the epidemic has led to a decline in the overall market, but new energy vehicles are still hot, including BYD, Tesla, SAIC GM Wuling, Chery New Energy, GAC Ean and other car companies. However, some netizens believe that the increase in sales in March is due to the lag in order delivery, which will directly reflect the epidemic and the impact of price increases on the new energy vehicle market after entering April.

It is understood that the Ford Mustang Mach-E will be officially listed in China on April 23, 2021, and the current price range is 26.50-379900 yuan. the new car is the first pure electric model of the Ford Electric vehicle Division, which is produced by Changan Ford. According to Ford's latest official sales figures, Ford delivered a total of 969 Mustang Mach-E units in March. According to the data, compared with other new energy vehicle products, Ford Mustang Mach-E does not have a strong sense of presence in the market.

In terms of appearance, the Ford Mustang Mach-E continues the design of the overseas version, with a blackened middle grid on the closed front, a "Mustang" LOGO in the middle, and a three-segment LED similar to the Mustang sports car. From the side, the body is designed with a slippery back, the rearview mirror, windows and roof are painted in black, and the door is designed without door handles. In terms of size, the length, width and height are 4739/1881/1621mm and the wheelbase is 2984mm.

Ford Mustang Mach-E also continues the interior design of overseas versions, with a 15.5inch vertical central control screen and a 10.2inch full LCD dashboard to create a sense of technology inside the car. Unlike Tesla Model Y, Ford Mustang Mach-E retains a large number of physical buttons. In terms of power, Ford Mustang Mach-E provides rear drive and all-drive drive, in which the maximum power of the standard continued version is 198kw, the peak torque is 415N ·m, and the range is 470km; the maximum power of the long-lasting rear drive version is 210kW, the peak torque is 415N ·m, and the mileage is 600km. The maximum power of the long-lasting four-wheel-drive version reaches 260kW, the peak torque is 565N ·m, and the mileage is 540km. In terms of mileage, the new car uses BYD's 811 ternary lithium battery with a range of 470km-600km, and BYD is the only battery supplier to Ford Mustang Mach-E.

From the perspective of positioning and price, the direct competitor of Ford Mustang Mach-E is Tesla Model Y (manufacturer guidance price 31.69-417900). At the same time, it will also have a certain competitive relationship with Xilai EC6 (manufacturer guidance price 36.80-526000). However, in terms of sales volume, the performance of Ford Mustang Mach-E is far inferior to that of Tesla Model Y and Xilai EC6. Take March sales as an example, Tesla Model Y retail 39730 vehicles, Xilai EC6 delivered 3032 vehicles, while Ford Mustang Mach-E delivered only 969 vehicles. In addition, Ford Mustang Mach-E also plans to raise prices, but in the case of popularity and sales less than the same level of brands, what impact will the price increase have on Ford?

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