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BMW CEO: there is still a market for traditional fuel cars

2024-11-24 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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Recently, Oliver Chips, CEO of BMW, said at a conference that we should not only focus on the development of electric vehicles, but must be careful when we see the upcoming electric technology and electric vehicles, as this will increase our dependence on a very small number of countries. In addition, it also said: "there is still a market for traditional fuel cars." "if someone can't buy an electric car for some reason but needs a car, would you advise him to keep driving his old car?" he said. If you stop selling internal combustion engines, others will. "

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In fact, Mr Chips has long been opposed to a total ban on the sale of cars with internal combustion engines, saying that providing more fuel-efficient cars is key, both from a profit point of view and from an environmental point of view. As early as February this year, Chips said to the public: it is not advisable to stop the internal combustion engine prematurely, and it may not be good for the environment. In addition, a senior management in charge of BMW research and development also said: "completely abandon the technology and platform of fuel vehicles, to develop and build electric vehicle production line from scratch is too expensive and takes too long."

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With the rapid development of new energy vehicles, more and more car companies begin to turn to the development of new energy vehicles, and even many car companies have made plans to stop the production of fuel vehicles. On April 3, BYD suddenly announced that it would stop producing fuel cars from March this year and will focus on pure electric and plug-in hybrid vehicles in the future. As soon as the news came out, it also attracted the attention of many people in the industry. Cui Dongshu, secretary-general of the Federation of passengers, said that BYD's move is an example for world car companies. BYD has been able to compete with mixed models to replace fuel models, achieve good consumption upgrading, and effectively replace international brand fuel vehicles. However, some people in the industry said: at present, the development of new energy vehicles is still facing many problems, such as shortage of chips, shortage of battery raw materials, rising raw materials and other reasons will put a lot of pressure on car companies producing new energy vehicles. It is risky to put the eggs in the same basket.

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In addition, in addition to BYD's suspension of fuel car production, a number of car companies have announced plans to stop selling fuel vehicles, and BAIC announced in 2018 that it plans to completely stop selling fuel vehicles by 2025. In 2017, Changan Automobile released the Shangri-La Plan, which will invest 100 billion yuan in the whole field of new energy vehicles and completely stop the sale of traditional fuel vehicles in 2025. Haima also said it would completely phase out fuel vehicles by 2025. Volkswagen said that by 2030 at the latest, all models will be electrified and the sale of traditional fuel cars will be completely stopped.

In fact, seeing many car companies transforming into electrified cars, BMW is also speeding up the process of electrified layout. As early as at BMW's annual earnings meeting in March, BMW Group said that in 2022, BMW Group will mass-produce and trial-produce 15 pure electric models, covering about 90 per cent of the market segments, and plans to deliver 2 million pure electric vehicles worldwide by the end of 2025. In 2030, 10 million pure electric vehicles are planned to be delivered to customers. By 2030, the other three major brands of BMW Group will also be fully electrified, the Rolls-Royce brand will complete the electrification of all products, the BMW Motorrad urban travel series will be fully electrified, and the MINI brand will also move towards full electrification.

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On March 31st, the new BMW i3 also went on sale, priced at 349900 yuan, positioned as a medium-sized all-electric car with a range of 526km. It is worth noting that the listing of the new car has been questioned, and many netizens call it a "oil-to-electric model". Some people in the auto industry have pointed out that because BMW's new i3 is developed on the CLAR platform and is an electric vehicle derived from the 3 series, the CLAR platform is still the DNA architecture of fuel vehicles, so it is called the "oil-to-electricity" model. In addition to the controversial launch of new cars, BMW's electric car sales are not optimistic. Take BMW IX electric vehicle as an example, according to the relevant data: the number of traffic compulsory insurance of BMW IX electric vehicle in March is only 139. It is not difficult to see that the electric car transformation of BMW Group is not smooth. Some industry insiders pointed out that BMW's real electrification strategy should begin at the end of 2021, but because the BMW Group is too large and the management has too many concerns, it has always given the outside world an awkward impression of a "dilemma". This has also caused the BMW Group to lag behind in terms of strategy, technology and sales in the era of electric cars.

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