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According to data released by the Federation of passengers, sales of medium-sized cars in March 2022 were 205000, down 15.5% from the same period last year, accounting for 13.0% of the total market share, making it the smallest decline in the car market. As we all know, medium-sized cars are one of the market segments that must be competed by major automakers. Toyota, Honda, Nissan and Volkswagen have not given up the layout of this market, and even Ford, which has a low sense of existence, the new generation of Mondeo was officially launched a few days ago. To this end, the auto industry focused on the March sales list of medium-sized cars, let's take a look at the competition among the major models.

From the overall list, due to the epidemic, parts supply, rising prices of new energy vehicles and other effects, the ranking of medium-sized car sales in March has changed greatly. First, the top-selling medium-sized car was replaced by Tesla Model 3, which sold 26024 vehicles that month, while Toyota Camry and Honda Accord ranked second and third, with 22518 and 14855 respectively. Although Model 3, Camry and Accord are in the top three, the gap in sales of the three models is relatively large. The gap between Model 3 and Camry is 3500, and that between Camry and Accord is 7600. In terms of specific models, the Model 3 is the only pure electric car, and its sales in the Chinese market are not optimistic in the first two months, because it mainly supplies the overseas market in the early stage and mainly supplies the Chinese market in March, so the Model 3 won the top spot in medium-sized car sales because of the lag of previous orders. It should be noted that Tesla raised prices three times in March, including the entire Model 3 series, but the size of the impact is not known. In addition, Tesla Shanghai plant stopped production several times in March, which has a greater impact on domestic and foreign delivery, and sales in April may not be optimistic. In the top 10 list, only 6 models sold more than 10,000 vehicles. In addition to Tesla Model 3, Toyota Camry and Honda Accord, Nissan Teana, Audi A4L and Volkswagen Passat sold 11679, 10752 and 10587 respectively.

It is worth noting that the Audi A4L from the luxury brand leads the same class, with Mercedes-Benz C-Class and BMW 3-Series sales of 9415 and 8519 respectively. It can be seen that the BMW 3-Series, which was once ahead of its peers, was at the bottom of sales in March, possibly because of factory shutdowns. It is understood that due to the control of the epidemic in Shenyang, brilliance BMW Shenyang Dadong plant temporarily suspended production in March. It is understood that BMW has two major plants in China: Dadong Factory and Tiexi Factory, which produce BMW 1-Series, BMW 3-Series, BMW 5-Series, BMW X1, BMW X2, BMW X3 and other models. In addition to the BMW 3-Series, the sales performance of the BMW X3 and BMW 5-Series was also significantly lower than expected.

In addition to the top 10, sales of other models have also changed a lot. The Red Flag H5, for example, sold only 3891 vehicles in March, also because of factory shutdowns. A document issued by the Changchun Municipal Bureau of Industry and Information Technology pointed out that since March 13, FAW Group has decided to arrange for all production to be stopped in the Chang five vehicle factories, but production has not been resumed until recently due to the continuing impact of the epidemic in Changchun City. It is understood that Red Flag H5 and Red Flag HS5 are the main sources of sales of FAW Red Flag, which declined due to factory shutdowns, and FAW Red Flag did not even issue a sales war report for March. Similarly, FAW Toyota Asia Dragon sales plummeted to 7457 from 11236 in February 2022.

Citroen Versailles has returned to the 4000 class, with sales of 4700 in March, making it the best-selling model of Citroen Motors. As a brand-new model, Versailles assumes the role of "savior" of Dragon car, so its market sales continue to receive attention. Since it went public, its sales have remained at the level of 4000 vehicles for many months in a row, but sales have declined since January this year. In February, it was not optimistic because of the impact of the Spring Festival holiday, and in March, it returned to the class of 4000 vehicles again. As to whether the performance can be maintained in the future, it remains to be seen.

Ford Mondeo sold just 738 vehicles in March, the lowest since 2021, although that may have been affected by the launch of new cars. On April 13, Changan Ford's new-generation Mondeo officially launched four new models with a price range of 15.98-216800 yuan. As a reference, the 2020 Mondeo models on sale in cash cost 19.28-226800 yuan, with the starting price fully reduced by 33000 yuan. In terms of power, the new generation of Mondeo is equipped with 2.0T turbocharged engine, maximum power 175kw, matching 8-speed manual self-integrated gearbox. In a sense, the change of Mondeo is an inevitable trend, but it is not known whether the change is benign or not. Of course, this is what Ford has to do, after all, Mondeo is also a "veteran", there have been moments, Ford can not give up, can only change.

Hyundai Sonata / Mingtu and Kia K5 can recover some of their sales only after they have been replaced by a new design language. the new generation of models continue to compete for the market with performance-to-price ratio, but the current market performance is not optimistic. Sonata sold only 377, while Kaiku sold only 500, and the name map was even worse, selling only 121. At present, the market share of Hyundai Kia in China is getting lower and lower on behalf of Korean car company. According to data released by the China Association of Automobile Manufacturers, the market share of Korean cars in China from 2016 to 2021 is 7.35%, 4.63%, 4.98%, 4.7%, 3.8% and 2.4%, respectively, compared with 1.7% for Korean brands in January this year. It is understood that Dongfeng Yueda Kia no longer exists and will announce the name of the new Kia joint venture in April, while Beijing Hyundai began to sell idle factories, and a factory in Beijing has been sold to ideal cars.

From the list, medium-sized cars as a whole rely on Honda, Toyota, Volkswagen and other mainstream joint venture brands, under the suppression of German-Japanese joint venture brands, some second-and third-tier brands can only increase the end market concessions, so as to maintain the overall sales level. Generally speaking, Camry, Accord, Teana, Maiteng and other models are relatively stable, Versailles and Mondeo have signs of breaking through the market, while Korean and legal systems still continue the depressed development trend.

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