AutoBeta(AutoBeta.net)04/17 Report--

On April 17, Zhiji L7, a brand-new model owned by Zhiji Automobile, was officially launched. It is understood that Zhiji L7 is the first high-end brand mass production model jointly launched by SAIC Group, Alibaba and Zhangjiang High-tech. It is positioned as a pure electric medium and large sedan. The new car has launched Zhiji L7 Dynamic and L7 Pro two models. Before that, Zhiji L7 Pro version has announced the official guidance price of 408,800 yuan. Today, Zhiji L7 Dynamic version has also officially announced the selling price, and the vehicle price is 368,800 yuan.

As the first mass production product of Zhiji Automobile, in terms of appearance, Zhiji L7 adopts family-style avant-garde aesthetic design language, and the overall appearance is more avant-garde. The front face is equipped with a closed air intake grille and narrow and sharp LED daytime running lights on both sides. It looks like the headlight shape is similar to the capital "sigma" of the Greek letter sigma, which enhances the overall recognition. On the side of the body, the new car is slender and has a through-belt design, which effectively increases the visual length of the vehicle. At the same time, the new car also adopts the popular hidden door handle and low-drag rim design. At the rear of the car, the taillights of the new car adopt the design of through-type light strips. The area between the upper and lower LED light strips has the function of LED display screen, which can display customized content.

In terms of body size, the length, width and height of the new car are 5098/1960/1485mm respectively, and the wheelbase is 3100mm, positioning medium and large pure electric cars. Although the length, width and height of the car body are smaller than those of the NIO ET7, the wheelbase reaches 3100mm, even close to the level of the BMW 5 Series long wheelbase version. In terms of body color selection, there are 6 body colors for the new car, namely Pissarro White, Cezanne Black, Rembrandt Grey, Raphael Tea, Diana White and Morandi Grey. Among them, Raphael Tea needs to pay an additional 9000 yuan, while Diana White and Morandi Grey need to pay an additional 18000 yuan, and only available for Pro models.

Interior, the new car has a total of three colors and can be selected at any cost, these three color schemes officially called plain dye chase light, secret black, rock grinding brown, simply beige, black and tan. In terms of configuration, the new car is equipped with a liftable 39-inch triple screen, below which is a vertical 12.8-inch LCD screen, built-in Zhiji car world's first unbounded interactive IMOS operating system. The new car adopts intelligent voice control + screen touch operation mode. In addition to opening the door with buttons, the physical buttons are almost completely cancelled in the whole car.

In terms of power, the new car is equipped with a dual-motor system with a comprehensive maximum power of 425 kW and a maximum torque of 725 N·m. In addition, according to the official understanding, the new car is equipped with 93 kWh ternary lithium battery, its CLTC comprehensive range is 615 kilometers.

In terms of competing products, the new car will compete with high-end electric vehicles such as NIO flagship sedan ET7 and Great Wall Salon Jialong after it is launched.

Speaking of Zhiji Automobile, many people may feel strange. In fact, Zhiji Automobile is a high-end intelligent electric vehicle brand jointly established by SAIC Group, Alibaba and Zhangjiang government. Zhiji Automobile was founded on December 25,2020. On November 26,2020, SAIC Group issued an announcement saying that SAIC "L" project was officially named "Zhiji Automobile," which was jointly built by SAIC Group, Shanghai Pudong New District and Alibaba. The initial round financing of the project was RMB 10 billion yuan, among which SAIC held 54%, Pudong New District and Ali each held 18%, and the others accounted for 10%.

As a brand-new automobile brand, Cui Dongshu, secretary-general of Zhiji Automobile Association, once said that under the condition that the joint venture brand new energy high-end vehicle has not been effectively launched, the high-end of independent brand new energy is still relatively favorable, which is an opportunity for development of independent brand. Compared with overseas brands, independent high-end new energy brands have strong location advantages and local advantages of traditional industrial chain combination, but there are disadvantages in technology and intelligence.

At present, in addition to launching Zhiji L7 model, Zhiji Automobile also released Zhiji LS7 concept version model at Shanghai Auto Show in 2021. The new car is positioned as medium and large pure electric SUV, which is planned to be mass-produced this year. In addition, Zhiji Automobile will also launch SUV, concept car and other products this year. As for the sales performance of Zhiji L7 after its launch, it still needs more time to verify at present.

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