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Recently, I learned from the Loulan car circle that a Dongfeng Nissan 2022 Loulan publicity poster has aroused the attention and heated discussion of motorists. Judging from the publicity posters, both the wheelbase and the appearance of the model are basically the same as the current model, but the price of the 2022 Loulan is shocking, including 179800 yuan for the fashion version, 188800 yuan for the Star Sky version and 196800 yuan for the Galaxy version.

Judging from the available information, it is not possible to confirm the authenticity of the poster. However, some car users give a more worthy reference that the new Loulan on the poster is actually a Zhengzhou special model, which is not available in other provinces at all. At the same time, there are also feedback from riders, as well as in other cities, but the configuration is different.

Data show that Nissan Murano was born in 2002, is a medium-sized SUV under Nissan, the first generation model (Z50) was produced in 2002-2007, mainly for the North American market; the second generation product (Z51) was unveiled at the Los Angeles Auto Show in 2007, officially sold in January 2008, also has a good performance in the North American market, but also exported to Asia and European markets. In the Chinese market, Dongfeng Nissan officially announced the launch of the new Loulan on August 8, 2015. a total of nine models have been launched, providing a hybrid system of 2.5L naturally aspirated engine and 2.5L mechanically supercharged engine and motor. Dongfeng Nissan Loulan officially went on sale in 2021 on August 13, 2021, with a total of 6 models, with a guided price range of 23.88-375800 yuan.

Some netizens pointed out that the price of 2022 Loulan on the publicity poster is likely to be a practical exploration of the market behavior, intended to replace the new Qijun market. Dongfeng's daily production and sales volume in March 2022 was 67159, down 35.5% from 100934 in the same period in 2021, according to the Federation of passengers. In terms of specific models, the highest sales volume is Nissan Xuanyi. The two generations of models will sell 30240 vehicles in the same house next month, which is the main source of Dongfeng's daily production and sales. Second, Nissan Teana and Nissan Xiaoke sold more than 10,000 vehicles, with sales of 11579 and 11446 respectively, of which Nissan Xiaoke is the main contribution of Nissan's SUV camp. Since then, the performance of other models has been very low, especially SUV products, such as the new Qijun positioning compact SUV only 1403, small SUV only 1028, medium-sized SUV Loulan only 456.

The performance of the new Qijun in the current market is not very optimistic! On July 30, 2021, the new generation Qijun officially went on sale, and the price range of the new car is 18.19-262900 yuan. As a new generation of models, the new Qijun upgrades in appearance, interior and configuration, while the power system is replaced with the newly developed 1.5T variable three-cylinder turbocharged engine, with a maximum power 150kW and a maximum torque of 300N ·m, matched with a new generation of CVT gearbox. As a comparison, Lao Qijun is equipped with 2.0L and 2.5L naturally aspirated engines, the maximum power is 111kw and 133kw, and the peak torque is 194N m and 239N m. Xinqijun has obvious advantages in power parameters.

Even though Nissan is full of expectations and high hopes for Xinqijun's market performance, it has been taught a lesson by Chinese consumers. The data show that the sales from January to June in 2021 are 18583, 10113, 14418, 14336, 12855 and 11581 respectively, and from August to December are 4035, 4021,4010,40001,2808 respectively. From the data, it is not difficult to see that after the listing of Xinqi Jun, its sales have basically halved from more than 10,000 monthly sales to the current level of 4000 vehicles, and Qijun, as one of the four best-selling models of Dongfeng Nissan, its current sales have affected the market performance of Dongfeng Nissan and even Nissan in China.

After entering 2022, Xinqijun's sales still did not improve, including 3250 in January, 1762 in February and 1403 in March, with a cumulative sales of only 6415 in the first quarter. In the same period in 2021, the sales of Lao Qijun, which still carries four-cylinder engines, was 43114, down 85.1 per cent from a year earlier. Of course, the decline in sales may be affected by the epidemic and the supply of spare parts, but in the final analysis, it is a product problem. From the data, it is not difficult to see that after the listing of Xinqi Jun, its sales have basically halved from more than 10,000 monthly sales to the current level of 4000 vehicles, and Qijun, as one of the four best-selling models of Dongfeng Nissan, its current sales have affected the market performance of Dongfeng Nissan and even Nissan in China.

As for Nissan Loulan, it did not sell well in the market, with sales of 871 in January, 464 in February and 456 in March, with cumulative sales of 1791 in the first quarter. Loulan does not sell well, on the one hand, the product power is mediocre, the same level of Volkswagen Touguan L, Honda Crown Road, and even Toyota Hanlanda are all priority products for consumers, on the other hand, Loulan updates slowly, and the exterior interior decoration is old and outdated. I don't have a sense of existence. Of course, the depressed sales of Loulan have little impact on Dongfeng Nissan, because Dongfeng Nissan relies on Xuanyi, Teana, and Xiaoke, and since Qijun fell to rock bottom, the biggest headache for Dongfeng Nissan is how to restore Qijun's market. in the controversial context of 1.5T three cylinders, although Nissan also revived 2.0L four-cylinder Qijun Glory through Zhengzhou Nissan channels, it still failed to retain the market. From the point of view of the SUV camp, there is only one model that is hard to support, although a new generation of Xiaoke is expected to be launched this year, but there is still no news. On the contrary, Qijun, Loulan, Jinke and other models seem to become a stumbling block to Nissan production and sales and brand.

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