AutoBeta(AutoBeta.net)04/17 Report--

While Changan Ford's performance continues to decline, it plans to reverse the decline in China by accelerating product upgrades and launching more models. According to the plan, the new explorer will be officially listed on May 20, but the possibility of early listing cannot be ruled out due to the postponement of the Beijing auto show.

In the latest issue of the Ministry of Industry and Information Technology declaration catalogue, the automotive industry has obtained the declaration map of Changan Ford's new explorers. As one of the blockbuster models to be launched by Changan Ford this year, it is no secret that the appearance and interior of the new explorer, which had made a brief appearance at the launch of Ford's new spring line. According to the declaration and official drawings, as a medium-term revamped model, the intake grille of the new explorer will become more square, with a strip above the grille connected to headlights and a "EXPLORER" logo on the engine cover. At the same time, ST-Line models are blackened. The through-type light belt is connected to the left and right headlamp group, which further improves the vehicle recognition. In terms of the rear, the new explorer's rear window modeling elements are ushered in adjustment, its taillight group from the vertical layout of the current model to the horizontal development, although the non-penetrating design, but also presents a penetrating visual effect under the chrome decoration, similar to the new Mondeo and EVOS. In addition, the exhaust layout of the new car continues to be bilateral, but the exhaust shape of the tail section is adjusted from circular to quadrilateral design. In terms of size, the length, width and height of the new explorer are 5063/2004/1778mm and the wheelbase is 3025mm.

Interior decoration, based on the previous exposure of the real car, the new explorer interior may usher in the adjustment, its cancellation of the vertical large screen design of the current model, upgraded to the latest family conjoined horizontal control large screen, which can be further extended to the front of the co-driver. At the same time, the position of the air conditioning outlet of the new car is lower, the air conditioning control area is suspected to be adjusted to touch operation, and its shift mechanism continues to be designed as a knob. In addition, the interior color matching of the new car may provide four color schemes: pure brown, pure black, black brown and black purple.

On the power side, the new car will continue to carry a 2.3T turbocharged engine, maximum power 276Ps (203kW), peak torque 425N ·m, matched by a 10-speed manual integrated transmission, and offers options for rear-drive and four-wheel-drive models.

Ford Adventurer (Explorer) is also one of the American models with a long history. The first generation model was officially launched in March 1990, and the second generation of explorers was launched in 1995. It was fully upgraded in terms of appearance, interior and suspension system. Once on the market, it was highly sought after by the market, and sales reached 395227 in that year. The third-generation explorer was launched in 2001, and the new car canceled the two-door version, leaving only a four-door version, with a longer wheelbase and a choice of 4.0-liter V6 or 4.6-liter V8 engines. The fourth-generation explorer was launched in 2006, exactly 15 years after the first-generation explorer was put on the market, and its global sales have reached 5.5 million vehicles. The fifth-generation explorer was launched in 2011 and introduced into the Chinese market by import in March 2013. it was officially listed domestically on June 17, 2020. it is equipped with a power system composed of 2.3T engine and 10-speed automatic gearbox, with a price range of 30.98-399800 yuan. Competitors include SAIC-Volkswagen Tuen / range, Buick Anke and other models.

Data show that Changan Ford sold 304682 vehicles in 2021, up 20.29 percent from 253293 in the same period in 2020. This is the second consecutive year of sales growth of Changan Ford. Under the influence of the epidemic, its sales in 2020 still increased by 37.7% to 253293 vehicles compared with the same period last year. Changan Ford still achieved growth under the influence of the epidemic and spare parts supply, and Changan Ford's performance is commendable.

However, the current performance of Changan Ford is not good. According to data released by Changan Automobile, Changan Ford's sales fell 6.39 per cent to 60287 vehicles in the first quarter from a year earlier, with March sales up 0.64 per cent to 23500 vehicles. According to retail data released by the Federation of passengers, Forrest sold 2389 vehicles in March, Ruiji 2034, Ruijie 1629, Taurus 1360, focus 1327, explorers 1304, and other models less than 1,000.

Changan Ford will launch a number of new models this year, of which the new Mondeo was officially launched on April 13. According to exposed product plans, a new generation of Mondeo will be available in the first quarter of 2022, the Fox with a four-cylinder engine and a new generation of explorers will be available in the second quarter of 2022, and the new generation of Ruijie will be available in the fourth quarter of 2022. At present, Changan Ford needs to launch more competitive models to cope with the increasingly competitive market.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat