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April 19, Chery's new model-Erize 8 official launch. It is understood that the new car will offer two versions of the appearance style choice, of which the front face part of the smoked mesh grille model tends to the sports style; the other model with a denser interior grille tends to the stylish style. Chery has previously released the official picture of the first appearance style, this is another version of the official map, the new car will be released in the second quarter, the price is expected to be between 100000 and 150000 yuan.

The new styling version on the left and the previously released version on the right

From the latest official picture, the appearance of the latest version of the car is different from the previous version, the main difference is reflected in the front face, while the rest is basically the same. In the official picture released this time, the new car uses the latest design language of Chery. Specifically, the front face uses a hollowed-out front grille design, which has a strong overall movement flavor. The headlamp group uses the same style of matrix LED headlamp design, in addition, the new car logo uses chrome trim, looks quite stylish. In the side part of the car body, the overall line of the new car is relatively long, and it adopts the design style close to the sedan car, such as the roof of the suspension effect and the through waistline decoration, while the surround of the bottom of the car adopts the slip-back style. In the rear part, the design style of the taillight of the new car is relatively novel and it is also one of the brightest spots of the new car. The penetrating taillight uses LED light source and the interior is also equipped with water steering lighting effect, and the exhaust pipe is bilateral four-way exhaust, which further enhances the sports effect.

In the interior part, the new car adopts the latest design concept of Chery and uses the collision color design. The center console is covered with more soft materials and embellished with silver panels. The overall style is relatively simple. In addition, the new car also uses a very popular double screen design and adopts parallel air conditioning air outlet, and the control area is integrated in the area below the central control screen, which looks like a strong sense of science and technology.

On the power side, no specific parameters have yet been announced, but the new car is expected to be equipped with a 1.6T turbocharged engine with a maximum power of 145 kilowatts and a peak torque of 290 Nm, matching a seven-speed twin-clutch transmission. In addition, the new car is expected to launch a sports version with a 2.0T turbocharged engine.

From the perspective of the positioning of the new car A+ class, it is expected that the new car will compete with Geely Xingrui, Changan uni-v and other models after its launch, but considering that the power parameters and price of the new car have not been officially announced, the competitive products need to be further verified.

According to Chery's official website, the Chery brand currently sells models including Ruihu 8, Ruihu 7, Ruihu 3X, Ruihu 5X and Erize 5, with positioning covering small SUV, compact SUV, medium-sized SUV and compact cars. Among them, Ruihu 8 positioning medium-sized SUV is the only medium-sized SUV under the Chery brand, the price range is 8.48-161900 yuan, Ruihu 7 positioning compact SUV, price range 7.73-112900 yuan, Ruihu 3X positioning small SUV, price range 4.79-66900 yuan, Ruihu 5X positioning small SUV, price range 5.99-91900 yuan Arize 5PLUS positioning compact car, the price range is 5.99-85800 yuan.

In terms of sales, the data show that the cumulative sales of the Chery brand in 2021 was 656846 vehicles (including exports), an increase of 46.3% over the same period last year, of which Ruihu 8 sold 120684 vehicles, accounting for 18% of the total brand sales. From January to March this year, Chery sold a total of 229277 vehicles, up 11.5% from the same period last year. Ruihu 8, Ai Ruize 5, Ruihu 7, Ruihu 5X and Ruihu 3X sold 5960, 2866, 2775, 2122 and 468 vehicles. In terms of specific models, the highest sales volume from January to March this year is still Ruihu 8, with a cumulative sales of 27274 vehicles, followed by Ruihu 7 with a cumulative sales of 15016 vehicles, and Erize 5 with a cumulative sales of 14847 vehicles.

According to the previous plan, Chery's annual sales target for 2022 is 1.5 million-2 million vehicles. In order to achieve the target as scheduled, Chery will launch a number of new cars this year, including Chery Munda, Ruihu 8 Pro, Jetway Dasheng, Jetway Tmurx, Xingtuo Yufeng ET-i, Xingtuo Yaoguang production version and other new cars. Among them, Chery Omaida is expected to go on sale in the second quarter of this year, with a price of about 11-150000 yuan. Ruihu 8 PRO will go on sale at the end of April. As for whether the new car will help Chery achieve annual sales in 2022, it will take more time to verify.

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