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On April 20, Lexus RZ, a new electric vehicle owned by Lexus, was officially launched. the new car positioning pure electric compact SUV is based on Toyota bz4X and Subaru Solterra shared Toyota e-TNGA architecture.

Before this, Lexus officials have released the official picture of the new car. Combined with the previous official map, the overall shape of the new car still adopts the usual style of Lexus. Some of the new cars on the front face change the classic family-style spindle grille of the Lexus brand into a closed design, which looks similar to the English letter "X" shape, with "√" daytime driving lights, and the overall shape is quite eye-catching. Very recognizable. On the side of the body, the new car uses a dynamic and smooth waistline, which reduces the size surrounded by plastic around the front and rear wheel arches. At the same time, the new car also uses a suspended roof, which makes the overall design more athletic. In the rear part, the new car adopts the design of through-type LED lamp group, which makes the rear part look quite layered. The new car is also equipped with a roof spoiler and a duck tail spoiler in the back car, making the visual effect of the whole car more youthful and athletic. In addition, the rear of the new car does not directly use the brand's LOGO, but appears in the middle of the taillight in the form of "LexusRZ". Overall, the new car is younger and more sporty. In terms of body size, the length, width and height of the new car are 4805/1895/1635mm and the wheelbase is 2850mm.

Interior part, the new car as a new Lexus brand all-electric model, the new car retains most of the elements of the LF-30 concept car, the new car uses an unconventional steering wheel design, looks very radical. In addition, the new car is also equipped with a large-size central control screen and full liquid crystal meter, supporting price mapping, interconnection and OTA functions, while the shift mechanism under the central control adopts the design of electronic knob, so the new car has a strong sense of technology.

In terms of power, there is no official information on specific power parameters, but according to previous news, the new car will be equipped with a dual-motor drive system, with a maximum power of 150kW for the front motor and 80kW for the rear motor, and the battery capacity will be equipped with a 71.4kWh battery pack.

In terms of competitive products, the new car is expected to compete with Mercedes-Benz EQA, Audi Q4 e-tron Sportback and BMW iX1 after its launch.

According to the attention of the automobile industry, Lexus unveiled a new concept car, the LF-30, at the Tokyo Motor Show in 2019, and the Lexus LF-Z Electrified concept car was unveiled in March 2011. the Lexus RZ comes from the Lexus LF-Z Electrified concept car. By the end of December 2021, Toyota CEO Akio Toyoda directly announced that he would invest $35 billion in electric vehicle research by 2030 and launch 30 electric vehicles before that. At that time, the Lexus brand will also be fully transformed into a pure electric brand.

Public data show that Lexus delivered a total of 760012 new cars in 2021, an increase of 6% over the same period last year, of which domestic sales were about 227000, second only to Red Flag and Cadillac. From the perspective of the number of specific models, Lexus's three best-selling models, ES, RX and NX, all showed a year-on-year decline in sales last year. In electric vehicles, Lexus delivered about 260000 vehicles, up 10 per cent from a year earlier. For this year's Lexus sales performance, data show that domestic Lexus sales in January were only 17500, down 27.9% from a year earlier; domestic Lexus sales were 11306 in February, down 24.8% from a year earlier; and domestic Lexus sales in March were 15059.

According to the plan, by 2025, Lexus will launch 20 new or modified models, including more than 10 models covering all-electric, plug-in hybrid and hybrid models. However, compared with the "first-tier luxury" brand BBA, Lexus as a "second-tier luxury" brand to enter the process of electrification is relatively slow, as for the Lexus RZ as a representative of Lexus exclusive pure electric models, the market performance of the new car after the launch remains to be seen.

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