AutoBeta(AutoBeta.net)04/20 Report--

On April 20, AITO announced on its official Weibo the price adjustment of the M5 & instructions for the launch of the standard rear-drive version of the M5. AITO Automobile said in a statement that due to the increase in the price of raw materials upstream of the car, the price adjustment of the M5 all-wheel drive version will be carried out at 24:00 on May 5, 2022, and the specific adjustment plan will be announced before May 5, 2022. The standard version of the rear drive, which starts at 259800 yuan, will go on sale at 16:08 on April 20, 2022.

The M5, the first model of AITO, was unveiled in December last year and officially launched on February 25 this year. The new car launched a total of three models, including 249800 yuan for the standard version of rear drive, 279800 yuan for the four-wheel drive performance version and 319800 yuan for the flagship version of four-wheel drive. Judging from the official price increase announcement issued by AITO, the price of the standard version of the M5 rear drive is 259800 yuan after adjustment, up 10, 000 yuan from the previous 249800 yuan. As for the increase of the four-wheel drive performance version, the official has not disclosed yet, the specific price increase will be announced on May 5.

According to previous reports from the auto industry, AITO is a new high-end new energy brand that Huawei has partnered with car companies, while the M5 is the first model equipped with Huawei Hongmeng system, and the new car is positioned as an intelligent luxury medium-sized SUV. Yu Chengdong, Huawei's consumer business CEO and smart car solution BU CEO, said at a press conference that the M5 is comparable to millions of luxury cars. The car is designed in accordance with the standards of million luxury cars, and the appearance, interior, performance, experience and quality requirements of millions of luxury cars. Even the chassis of the car is the chassis of million luxury cars. Yu Chengdong also said: the arrival of the AITO M5 marks a historic transformation of cars from vehicles to intelligent ecology, and is also Huawei's "key link in building the ecology of the Internet of everything." therefore, the car has been given public expectations after its launch.

In early January, Huawei's consumer business CEO and smart car BU CEO Yu Chengdong set a target for AITO car sales of 300000 vehicles in 2022, implying that AITO cars should reach an average of 25000 vehicles per month. Yu Chengdong said that he plans to use a thousand stores to sell cars by the end of this year. If each store sells 30 units per month, its monthly sales will reach 30, 000 units. However, according to the production of 10, 000 AITO M5s in the first quarter of this year, it seems to be a long way from Huawei's sales target of 300000 vehicles. According to the latest released data, the total delivery volume of the AITO has been only 3045 since it was delivered in March.

When Yu Chengdong was asked in an interview with Wu Pei, a well-known car critic, whether he still agreed with AITO's annual sales target of 300000 vehicles, Yu Chengdong responded that in the case of chip shortage, "it is impossible to achieve 300000 vehicles at all. It is a miracle that 10-200000 vehicles can be completed in the first year." Huawei has just entered the automotive field and is not familiar with and does not know the supply situation of the industry. it is not clear that the core shortage of the whole industry is so serious that a chip ranging from 10 yuan to 20 yuan is fried to 2500 yuan, while a car needs 9 such chips, which is too expensive. I can't accept this high speculation price, and I'd rather sell less. " However, although it will not be able to meet its sales target of 300000 vehicles this year, it does not affect its goal of being number one in the world. "Huawei has to be the first, because no one will remember the second," Mr Yu said.

The focus of the automotive industry has introduced in detail the development of the AITO brand in previous articles. In fact, since the release of the first Hongmeng AITO M5 in December last year, the market performance of the M5 has been attracting everyone's attention. Reviewing the development of the AITO brand, it is only more than 3 months since its establishment, but it is a brand-new high-end smart car brand highly valued by both Cyrus and Huawei. Generally speaking, a brand-new new energy vehicle takes half a year or even a year from launch to market, but from the timeline before and after brand release to delivery, AITO M5 takes only 3 months to achieve, which shows its speed. As for the sales forecast for the next few months, Yu Chengdong said: the M5 has already delivered more than 3000 vehicles in March and is expected to reach 5,000 in April. just make sure that the sales of the AITO M5 go up step by step, and that when it comes to 10,000 or 20,000 months of sales, the M5 will sell 300000 vehicles a year.

In addition to the M5 model, AITO will launch a second production car this year, the M7, which is expected to be released this year. The new car will also be equipped with a 1.5T four-cylinder turbocharger and an incremental powertrain composed of motors provided by Huawei. Among them, the maximum power of the engine is 92kW, and the rated power / peak power of the motor is 72kW/200kW.

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