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On April 21, Hengchi officially released a video of three Hengchi 5s showing up at the Guangzhou Evergrande Center. Xu Jiayin and his management team had a comprehensive experience. From the video picture, Xu Jiayin experienced the appearance and interior of the vehicle successively. In order to test the intelligence of the car machine, Xu Jiayin also ordered a song "waiting" through a voice assistant, and repeatedly admired after the experience: beautiful! It's beautiful!

On March 22, Evergrande New Energy Automobile Group held a mobilization meeting entitled "working hard for three months to achieve Hengchi 5 production". Xu Jiayin, chairman of the board of directors of Evergrande, said at the meeting: "the Automobile Group must work hard day and night, work hard for three months, and must achieve Hengchi 5 production on June 22, so as to lay a solid foundation for the healthy and sustainable development of Evergrande."

On March 27, the supplier meeting of Hengchi 5 "pay close attention to quality to ensure mass production" was held simultaneously in Shanghai, Tianjin, Guangzhou and other places. Liu Yongzhao, president of Hengchi Automobile, said at the meeting, "thanks to the strong support of the government and partners, all the work of Hengchi 5 is progressing smoothly and has entered the announcement of the Ministry of Industry and Information Technology, and the pre-sale is about to start in an all-round way. Hengchi's first batch of exhibition experience centers and sales centers will be opened in 15 key cities such as Tianjin, Shanghai and Guangzhou in the near future. "

According to previous reports from the automotive industry, Hengchi 5 is the first production car of Hengchi, which appeared in the list of "Road Motor vehicle production Enterprises and products announcement" (353rd batch) announced by the Ministry of Industry and Information Technology, which means that Hengchi 5 has passed the one-month publicity period of the Ministry of Industry and Information Technology and is qualified to sell new cars. However, although the pre-sale listing of Hengchi 5 is in full swing, there is still no clear time point for pre-sale listing.

It is understood that Hengchi 5 positioning compact pure electric SUV, standard Mercedes-Benz GLA, Audi A3, BMW X1 and other entry-level luxury cars. According to the comprehensive declaration map of the Ministry of Industry and Information Technology and the real car in the exhibition hall, Hengchi 5 uses a closed front face design, and the LED headlights on both sides use a tear-eye design similar to that of Cadillac, but the shape of the headlamp is also quite characteristic, the shape of the heat dissipation opening on both sides is still sharp, the side skirt on the side of the car body also has red decoration strips, and the rims are painted in bright black. In terms of size, Hengchi 5's length, width and height dimensions are 4725/1925/1688mm and wheelbase 2780mm respectively. In terms of interior decoration, the center console of Hengchi 5 uses a connected screen design, which is divided into three screens, including a 10.25-inch instrument display screen, a 14.6-inch central touch screen and a 10.25-inch co-driver screen. In addition, the position of the control handrail in the new car is also equipped with multiple buttons, and the three-spoke multi-function steering wheel is also equipped with Hengchi LOGO. Prior to this, Hengchi conducted a survey on the price of Hengchi 5, offering three options of 15-180000 yuan, 18-210000 yuan and 21-240000 yuan, while according to Hengchi automobile product planning, Hengchi 5 is very likely to be in the range of "15-180000 yuan", that is, less than 200000 yuan.

Evergrande built cars as early as 2017, and initially chose to build cars in partnership with Jia Yueting's FF, but eventually Evergrande and FF parted ways because they did not agree on some projects. Since then, Evergrande is still optimistic about the development of the new energy vehicle market, and has acquired Carney New Energy, Hubei Tate Mechanical and Electrical Co., Ltd., the Netherlands e-Traction, the British hub motor company Protean and other companies to form technical advantages. At the 2018 performance conference, Xu Jiayin said that the world attaches great importance to the development of new energy vehicles, especially in Europe, many countries basically have to cancel the production and sale of fuel vehicles, and the world will attach great importance to environmental protection in the future. the trend of new energy vehicles replacing fuel vehicles is very generous and clear, and the market for new energy vehicles in the future will be a very large market. In addition, Evergrande's annual report shows that it strives to become one of the largest and strongest new energy vehicle groups in the world in 3-5 years.

In order to change lanes to overtake, Evergrande Group invested 29.4 billion yuan and lost 15 billion yuan. However, today, the goal of "striving to become one of the largest and most powerful new energy vehicle groups in the world in 3-5 years" has not been achieved, and even the listing of the first production car has ups and downs all the way, and when it will be listed is still uncertain.

In the context of huge debts, Evergrande Group still adheres to the "car-building dream", seeks more possibilities for the mass production of Evergrande cars by selling its assets, and even formulates "to realize the industrial transformation from real estate to new energy vehicles in the next 10 years." the formation of new energy vehicles as the main, real estate as the auxiliary industry planning. In other words, Evergrande's transformation from real estate to new energy vehicles is a helpless move, because the success or failure of Evergrande is the key to Evergrande's turnaround, and only Evergrande's success can save Evergrande from fire and water.

At present, it is very difficult for Hengchi to succeed. At present, Evergrande Group is mired in debt, and it is difficult for Evergrande Real Estate to hand over a house. How many people will choose the Hengchi car derived from this background? Even if the mass-produced Evergrande continues to sell well in the market, it will be difficult to break even in a short period of time, and Evergrande's losses will certainly make Evergrande's predicament more difficult. Evergrande's huge losses will affect the development of Evergrande, the two vicious circle, restrict each other's development. In addition, Hengchi 5 is an important factor in the success of Evergrande, but even after mass production, the building of brand awareness, the laying of sales channels and brand reputation all need long-term construction. it is not realistic to want to achieve certain results in a short period of time. In short, building a car and selling a car are two different things. It's easy to build a car, but it's particularly difficult to sell a "good" car.

From the point of view of product power, as a pure electric compact SUV, the market competition below 200000 yuan is very fierce, such as Xiaopeng G3, Nafu, Volkswagen ID.4X/CROZZ, AION V and other models are well developed in the market, and this is limited to the compact SUV. In the future, BYD, Volkswagen, Toyota and so on will frantically layout pure electric products in this market. And how should Evergrande, which was at a low ebb at that time, make consumers believe and choose "Hengchi"?

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