AutoBeta(AutoBeta.net)04/24 Report--

On April 24th, Red Flag's new flagship SUV model, Red Flag LS7, was officially pre-sold. The new car is located in a super-luxury large SUV, and a total of two models, elegant flagship (six seats) and Zunjue flagship (four seats), are launched. The new car is the first model of the Red Flag L series. According to the plan previously released by the Red Flag, the L series is a new noble red flag supreme car.

In terms of appearance, Red Flag LS7 continues the classic family design style of Red Flag, using large-size straight waterfall front grille and chrome-plated decoration, the overall look is very big and domineering, the center of the grille is decorated with red flag marks, and extends to the engine hood, the degree of recognition is very high, while the LED light groups on both sides are the conventional design of Red Flag brand.

On the side of the body, the overall line of the new car is relatively smooth, which makes the whole car very slender. The new car is also equipped with several spoke chrome rims, with honorable pedals under the door. in addition, the logo on the rims is sunflower, which can only be seen on the L series and looks very eye-catching. to some extent, it also emphasizes the supreme status. It is understood that the red flag sunflower logo was born in 1964 and was designed by Ai Biyao, a technician of FAW car factory. In 1965, it was first applied to the steering wheel center of the CA770 three-row red flag high-class sedan. This logo is an important part of the red flag high-class car image, and it is also the symbol of the red flag high-end car.

In terms of body size, the length, width and height of the new car are 569552095hip 1985mm, wheelbase 3309 mm, positioning large SUV, which is one of the largest SUV on the market at present, and the new car also uses a non-load-bearing body. In terms of size, the new car is bigger than full-size SUV such as Lincoln navigator, Rolls-Royce Curinan and BMW X7. As a comparison, the length, width and height of the large SUV red flag E-HS9 of the same level are 5209/2010/1730mm and the wheelbase is 3110mm.

In the rear part of the new car, the taillights of the new car adopt a penetrating design and are decorated with chrome-plated decorative strips. The hollowed-out taillights on both sides are very similar to the sunflower logo. At the same time, the rear enclosure is also equipped with chrome trim, which can further improve the visual width of the vehicle. The lower exhaust adopts hidden design, which is very atmospheric as a whole.

In the interior part, the new car adopts the traditional Chinese symmetrical design concept, the steering wheel incorporates the classic retro design, the car logo is also sunflower, and the chrome decoration at the bottom is the control switch of the horn. In terms of configuration, the new car is equipped with a very popular dashboard and center console screen. In terms of material, the new car uses a large number of wooden panels and leather wrapped with gold edge decoration, the overall tone is mainly dark brown, showing a "high-grade gas" flavor as a whole. In terms of seat layout, the new car offers a 2-seat 2-seat layout and a 2-seat 2-seat layout. The new car has two separate seats in the back row and also uses a large number of mahogany and leather packages.

In terms of power, the new car, as a flagship product, is equipped with a self-developed 4.0T V8 turbocharged engine with a maximum power of 265kW and a maximum torque of 500N ·m, matched with an eight-speed automatic transmission. In terms of chassis structure, the new car uses a non-load-bearing body, front double fork arms and rear integral bridge suspension.

As far as the current independent brand high-end market is concerned, there are not many products involving large SUV brands on the market, in addition to the pure electric models of Red Flag LS7 and Red Flag E-HS9 (price range of 509800-779800 yuan), the same class model is Beijing BJ90 (price range of 998000-1.288 million yuan), but its sales in the market are very general. In terms of competitive products, considering the positioning and body size of the new car, the new car is currently the only Chinese brand ultra-luxury full-size SUV model, it is difficult for the new car to find a rival, and it may compete with Rolls-Royce Curinan, Bentley Tim Yue and other ultra-luxury SUV models in the future.

According to the previous product plan of FAW Hongqi, E in the model name represents pure electric, Q represents Hongqi Q series, M represents travel field, and 5 represents B-class products. Hongqi brand is an independent high-end brand under FAW Group. most of its products are priced above 200000, and only Hongqi H5 is a medium-sized sedan with a price of less than 200000. At present, Hongqi's existing product camp has two major product systems: the car family and the SUV family, covering the middle and high-end market of 15-700000 yuan, covering fuel and pure electricity, among which the car family has four models: H5, H7, H9 and E-QM5, and the SUV family has four models: HS5, HS7, E-HS3 and E-HS9. In terms of sales volume, according to the wholesale sales released by Red Flag, since the launch of the new brand strategy in 2018, sales have increased to 25000 in 2018, to 100016 in 2019, to more than 200000 in 2020, and to 300000 in 2021. According to the data, the rapid development of the Red Flag brand cannot be found. According to Shanghai Insurance data, Red Flag brand sold 271600 vehicles in 2021, up 42.28% from the same period last year, higher than traditional luxury brands such as Cadillac (232800), Lexus (219200) and Volvo (119100).

For its 2022 sales target, FAW Red Flag has set a target of 450000-500000 vehicles. FAW Red Flag sold 63800 vehicles from January to February this year, up 40 per cent from a year earlier. In the future, FAW Red Flag will form four major product camps: h-series (mainstream cars), L-series (supreme cars), Q-series (commercial vehicles) and S-series (supercars). Up to now, all the products that have been listed belong to H series, which is also the main product series promoted by Red Flag brand. In the two months of this year, the best-selling models of FAW Hongqi cars were Hongqi HS5 and Hongqi H5, with sales of 25385 and 18197 respectively. With the launch of Red Flag LS7 in the second half of this year, the product rectangle of FAW Red Flag will be more perfect.

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