AutoBeta(AutoBeta.net)04/24 Report--

After the suspension of sales of Euler black cats and Euler white cats, another brand announced a suspension of orders. In the early morning of April 24, Changan New Energy posted a "notice on suspending the collection of orders for national version of Mercedes-Benz E-Star" on its official Wechat account. Changan New Energy said: "due to the shortage of upstream raw materials and capacity constraints of complete vehicles and spare parts, the delivery cycle of this model is longer, so orders for Mercedes-Benz E-Star national version models will be suspended from 00:00 on April 25. For users who have previously booked through official channels such as Changan New Energy official account and Mercedes-Benz Mini Program, Changan Automobile will adjust production resources to meet existing orders to ensure that booked users pick up their cars as soon as possible.

Mercedes-Benz E-Star is a mini-car owned by Changan Automobile, which was officially launched in April 2020, positioning mini-car. According to the official website of Changan New Energy, there are currently 9 models of Chang'an Mercedes-Benz E-Star, which are divided into Qingxin version, appreciation version, national version and other colorful models.

Among them, Changan Mercedes-Benz E-Star national version launched on January 15, 2021, a total of two new models, the official price is 2.98-39800 yuan, with two mileage of 150km and 301km; on September 3, 2021, Changan Mercedes-Benz E-Star national version Xinyi version launched a total of seven models with different configurations, the official price is 438-44799 yuan. On November 15, 2021, the national version of Mercedes-Benz E-Star went on sale with an official price of 49800 yuan. The national version of Mercedes-Benz E-Star is mainly equipped with Xinyi version. On April 1, Changan New Energy announced an increase in the prices of some models. The price of Changan New Energy Benz E-Star national version multi-color model was adjusted from 49800 yuan to 53800 yuan, an increase of 4000 yuan.

The automobile industry is concerned about the official website of Changan New Energy. At present, in addition to the colorful version of Chang'an Benz National Edition, the National Edition Heart Edition, National Edition Xinyi Edition and National Edition Xinyi Edition are all marked with the words "stop subscription". The national version of the colorful limited edition is marked with the word "suspend subscription". According to the latest announcement released by Changan New Energy today, it means that Mercedes-Benz E-Star can only accept orders for Qingxin version (69800 yuan) and appreciation version (74800 yuan) for the time being tomorrow.

As a low-end model of the Mercedes-Benz E-Star series, the Changan Mercedes-Benz E-Star national version cancels the airbag, parking radar, brake assistance, wheel rims from aluminum alloy to steel, air conditioning only provides warm air, uses lithium iron phosphate battery, and the range is reduced to 150km, compared with the old Mercedes-Benz E-Star. The launch of Changan Mercedes-Benz E-Star national version model brings new sales growth for Changan New Energy. In other words, Changan Mercedes-Benz E-Star national version model is loved by many consumers after it is launched. Data show that the retail volume of Changan new energy vehicles from January to March in 2021 was 12096, an increase of 1543% over the same period last year, of which 5286 were sold by Mercedes-Benz E-Star and 6056 by Mercedes-Benz E-Star national version. However, after the rapid growth of Changan new energy sales, some consumers have encountered the problem of "long delivery cycle".

At the end of November 2021, Changan Mercedes-Benz E-Star was complained by many prospective car owners because of "price increase in disguise" and "failure to pick up the car". On December 4, 2021, Changan New Energy issued a "notice on further strengthening the communication and delivery of orders for the Mercedes-Benz E-Star". The notice clearly responded that: the production of the current Mercedes-Benz E-Star has not stopped, and the purpose of stopping accepting current orders is to avoid longer delivery waiting time. As for the issue of price increase, Changan New Energy said that dealers must organize delivery in strict accordance with the prices and models agreed upon in the contract with customers. At the same time, Changan New Energy also said that due to the large backlog of orders in the Mercedes-Benz E-Star, if there is a delay in delivery, please take the initiative to communicate with customers to obtain user understanding, orderly delivery according to orders, and quickly eliminate user concerns.

Relevant data show that in nearly a year, Mercedes-Benz E-Star accumulated sales of 88100 vehicles. The Mercedes-Benz E-Star sold 26119 vehicles from January to March, including 9852 in January, 5560 in February and 10707 in March.

At present, Changan Automobile has laid out three major new energy brand systems, including the high-end Avita, the medium-and high-end Deep Blue brand and the low-end LUMIN "waxy corn". On April 13, Changan Automobile officially announced its new pure electric brand "Changan Deep Blue". Its first pure electric car, C385, will also go on sale in June this year and begin delivery in the third quarter. In addition, Changan new energy brand Changan LUMIN brand brand new model "waxy corn" has also been officially unveiled on April 22nd. The new car is based on Changan EPA0 platform, positioning pure electric minicar, and offers three life-lasting versions of 155km, 210km and 301km. Delivery is expected from June to July.

Changan LUMIN waxy Corn is the second mini-car under Changan New Energy. Its positioning is the same as Changan Mercedes-Benz E-Star, and it is also positioned as a mini-car, which is the same as Wuling Hongguang MINIEV. Due to the continuous rise in the price of raw materials upstream and other factors, the multi-color price of the national version of Changan new energy Mercedes-Benz E-Star has been adjusted from the original 49800 yuan to 53800 yuan, and the national version heart version, national version Xinyue version and national version Xinyi version have all been "stopped subscribing", according to the latest announcement issued by Changan New Energy today. Changan New Energy has suspended the receipt of orders for the national version of the Mercedes-Benz E-Star, which means that for the time being, the Mercedes-Benz E-Star can only accept orders for the Qingxin version (priced at 69800 yuan) and the appreciating version (priced at 74800 yuan). At present, the authorities have not specified when the national version of the Changan Mercedes-Benz E-Star will be resumed, in this case. The purchase price of Mercedes-Benz E-Star model is more than 50,000 yuan, and "waxy corn" is a brand new model, which will gradually replace Changan Mercedes-Benz E-Star market position with the launch of low-end LUMIN "waxy corn".

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