AutoBeta(AutoBeta.net)04/24 Report--

Beijing Auto's new SUV model, the Beijing Rubik's Cube, will go on sale in June, and the new compact SUV was unveiled at the Guangzhou auto show last year and is expected to sell for between 11 and 150000 yuan, according to media reports.

In terms of appearance, the new car is different from the current model design of Beijing Auto. The new car adopts a more radical design approach. In the front part, the new car is designed with a closed front and diamond matrix, as well as a two-color splicing. With sharp lights on both sides, the overall sense of science and technology is full. On the side of the body, the lines of the new car are relatively smooth, and from the picture, the new car also uses the more popular hidden door knob. In the rear part of the car, the new car uses a through taillight, and the double exhaust system is hidden in the black. In terms of body size, the length, width and height of the new car are 4620/1886/1680mm and the wheelbase is 2735mm.

In the interior part, the center console of the new car is asymmetrically designed and equipped with full liquid crystal dashboard, large-size central control screen and AR-HUD enhanced head-up display system. In addition, the biggest highlight of the new car is the configuration, the new car will be equipped with Huawei intelligent cockpit-Hongmeng car OS system.

In terms of power, the new car is equipped with BAIC Magic 1.5T engine + 7-speed wet double clutch transmission. at the same time, the new car is also the industry's first mass-produced model equipped with VGT supercharger technology, with a 43% increase in dynamic response speed, maximum power 138kW and maximum torque 305N ·m. Officials say the new car has a 0-100km/h acceleration time of 7.9 seconds.

According to public data, Beijing Automobile Group Co., Ltd. was founded in 1958 and is headquartered in Beijing. It has well-known enterprises and R & D institutions, such as Beijing Automobile, BAIC off-road vehicle, Changhe Automobile, BAIC New Energy, BAIC Futian, Beijing Hyundai, Beijing Mercedes-Benz and so on. Among them, Beijing Automobile Co., Ltd. was established on September 28, 2010. as an independent middle-and high-end brand of BAIC Group, Beijing Automobile includes Saab D50, Beijing EU5, Beijing X7, Zhihang, Beijing U7, Beijing X3 and Beijing EX3 and other models. Data show that Beijing sold only 6153 cars in March this year, mainly from Beijing EU5, and 4105 in March, this time it is Beijing X7. Sales are 1639, while sales of the rest are negligible. Therefore, Beijing Auto has high hopes for the upcoming launch of the brand-new model "Beijing Rubik's Cube".

On the whole, the new model "Beijing Rubik's Cube" has changed the design style of Beijing cars in the past. Although the new car is positioned as a pure fuel model, it has a strong flavor of "new energy" in appearance. In addition, the new car carries the car engine system is Huawei Hongmeng car OS system, Huawei's blessing has also become the core competitiveness of "Beijing Rubik's Cube" products. However, Beijing Automobile is not the first to operate something like this. Previously, BAIC polar fox also promoted Huawei system as a big selling point, but the data show that BAIC polar fox sold 827 vehicles in January, 550 in February and 1623 in March. BAIC polar fox is equipped with Huawei system cars, but it is not very attractive to consumers. In addition, Beijing Rubik's Cube as a pure fuel model, as far as the current market is concerned, with the Beijing Rubik's Cube of the same level of models, the market has a number of options, including Harvard H6, Changan CS75PLUS, BYD Song PLUS DM-i, Ruihu 8, etc., so if the price is about the same, Beijing Rubik's Cube is actually very difficult for consumers to buy.

The listing of Beijing Rubik's Cube or a "self-rescue" of Beijing Automobile, but in fact, in the final analysis, what is more important for consumers is the positioning of Beijing Rubik's Cube itself, while Beijing Automobile does not seem to find its own position. if the final price of Beijing Rubik's Cube remains at 11-150000 yuan, it means it will compete with Changan UNI-T models (the official guided price is 11.39-133900 yuan). It also seems difficult for Beijing Rubik's Cube to rely on Huawei system to compete with Changan UNI-T models, with cumulative sales of Changan UNI-T models totaling 83610 in 2021. Of course, whether the final price of Beijing Rubik's Cube will remain at 11-150000 yuan so far remains to be known, and it is also unknown whether the listing of Beijing Rubik's Cube will reverse the sluggish sales of cars in Beijing.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat