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On April 24, Dongfeng Nissan issued a notice on its official Weibo that "Nissan's first high-end pure electric SUV is coming". In the notice, Dongfeng Nissan released a preview picture with the caption "will take you into a new era of pure electricity in 3 days". Judging from the preview picture, the new car is Dongfeng Nissan's first pure electric SUV--Ariya model, and today Dongfeng Nissan also said on its official Weibo that it will start a blind booking of the ARIYA model tomorrow.

Ariya is Dongfeng Nissan's first pure electric SUV, which is based on Nissan's new pure electric vehicle platform and is positioned as a compact SUV. In terms of appearance, combined with the previous catalogue information declared by the Ministry of Industry and Information Technology, the design of the new car is basically the same as that of the previously released concept car. Specifically, some of the new cars on the front face have adopted an inverted trapezoidal grille and carried out closed treatment, while the headlights are connected with the decorations above the grille, while the interior of the China Network is equipped with Nissan LOGO, which has a relatively high degree of overall recognition.

On the side of the body, the design of the new car is relatively simple, the waistline of the new car extends from the front to the rear and is equipped with a suspended roof design, which looks very slender as a whole. in addition, the front and rear eyebrows and side skirts of the new car are wrapped in bright black decorative strips, and the wheels adopt the low wind resistance shape commonly seen in new energy vehicles at present.

In the rear part, the new car also adopts the more mainstream through-type LED lamp group design on the market and blackens the lampshade on a large scale, and the Nissan English LOGO is hung on the bright black panel in the center of the new car, which echoes with the front face.

In terms of body size, the length, width and height of the new car is 4603/1900/1654mm, the wheelbase is 2775mm, and the positioning compact SUV.

The interior part has not been officially announced, and it is expected that the interior part of the new car will be consistent with the overseas version. In terms of power, the new car will launch two-wheel-drive version and four-wheel-drive version, of which the two-wheel-drive version will be equipped with a single motor with maximum power of 178kW with a peak torque of 300Nm, while the four-wheel-drive version will have a front and rear motor with a maximum power of 160kW with a peak torque of 600Nm. In terms of battery life, the new car will provide 87kWh and 63kWh capacity batteries, and the WLTC will have a range of 430km to 610km. In terms of batteries, the new car will be equipped with a ternary lithium-ion battery pack and a ProPILOT 2.0 driving assistance system.

As an early leader in the electric vehicle industry, Nissan released a "Nissan Vision 2030" as early as November 29th last year. According to the plan, Nissan plans to invest 2 trillion yen ($17.6 billion) in the next five years to convert more product lines to electrification. For example, Nissan will launch 20 pure electric models and models equipped with Nissan e-POWER technology in the next five years. Nissan also said it would launch 23 electrified vehicles in fiscal year 2030, including 15 electric vehicles. Nissan hopes to account for 50 per cent of global electric-driven models under its Nissan and Infiniti brands by fiscal year 2030 (2030.4.1-2031.3.31). At the event, Nissan also unveiled four new concept models, including two pure electric SUV, a pure electric sports car and a pure electric pickup, named Chill-Out, Hang-Out, Max-Out and Surf-Out, respectively, but did not disclose specific parameters. According to the plan, by fiscal year 2026 (2026.4.1-2027.3.31), Nissan's electric-driven models in China will account for more than 40% of the total vehicle sales. The figures for Europe, Japan and the United States are more than 75%, 55% and 40%, respectively. In mid-February, Nissan also announced that it would stop developing most new gasoline engines for the Japanese, Chinese and European markets.

However, in the current highly competitive pure electric market, Dongfeng Nissan as a latecomer, the market performance of the first pure electric SUV Ariya after its launch is not yet known. Public data show that cumulative sales of Dongfeng Nissan (including Nissan / Qichen / Infiniti brands) in the first quarter of 2022 were 242931, down 16.9% from a year earlier, including 67910 in March, down 33.5% from a year earlier.

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