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On April 27th, Porsche Taycan Cross Turismo model was officially launched in China, with the launch of four new models with a price range of 968000-1.838 million yuan. However, in the @ Porsche official Weibo "the new Porsche Taycan Cross Turismo China launch" live broadcast process, but there are a large number of online rights protection netizens, once triggered screen scanning, the scene is very exciting.

According to live footage, many users with Porsche words, such as "Taurus Porsche return my electric steering column", "Porsche robbery or return you 2300 flying roll", "Porsche fraudulent manual steering wheel", "Guangdong Porsche return my electric steering column", etc., look quite funny and interesting. In addition, the scene also took place under @ Porsche's official Weibo, with many netizens commenting on "give me back the electric steering column" and "Congratulations on becoming an honorable Porsche owner. May the dark horse gold shield protect your resentful life", "is this new model also a unilateral reduction of the manual steering wheel", "it is not possible to treat it differently". Seeing such a scene, many netizens joked that the comment area is even more exciting than the live press conference!

Of course, everything happens for a reason. According to concerned reports of the automobile industry, a large number of Porsche owners reported to the complaint platform that the Porsche they ordered had been reduced by the authorities for no reason. Originally, the Porsche official promised to temporarily reduce the vehicle to a "manual steering column" due to a shortage of chips. Later, it will upgrade the "electric steering column" for car owners free of charge, but now Porsche will not upgrade free of charge, providing only 2300 yuan in vouchers for compensation. It costs 30,000 yuan to install the electronic steering column separately in the 4S store.

A Porsche owner in Beijing told reporters that he bought a 3.0T 2022 Porsche Cayenne at a Porsche store in Beijing's Changan Street for about 1.29 million yuan in December 2021, when he signed an electronic steering column reinstallation agreement. it says that the subsequent free installation, and the 4S store gave 3500 yuan of gold coupons to sell offspring as compensation for the delay. Since then, the car owner did not care whether to reinstall, until recently more and more car owners revealed on the Internet that Porsche is no longer retrofitting electronic steering columns for car owners. The owner said: for car owners who have already picked up their cars, the current compensation plan offered by Beijing Changan Street Store is: 3500 yuan of deferred compensation coupons (issued when the supplementary agreement is signed) and 2300 yuan of compensation for being forced to cancel the installation of electronic steering columns.

With regard to the above questions, the relevant head of Porsche China replied that in July 2021, Porsche China authorized Porsche centers across the country to take the initiative to inform the affected customers about the steering column issue. after that, the Porsche centers gradually communicated with the relevant customers in batches. Relevant officials said that after many efforts, Porsche headquarters was still unable to determine the expected implementation time of the previous plan, so it was forced to make a decision in March this year. Cancel the resumption and replacement plan of some vehicles with electrically adjustable steering columns. Some 2022 models will be affected by the decision, which will be delivered after November 2021. Porsche China immediately authorized Porsche centers across the country to actively inform and communicate with relevant customers, and provided 2300 yuan of golden coupons for the sale of future generations to compensate for the inconvenience caused by the steering wheel position adjustment from electric to manual. Porsche China's authorized dealers also actively communicate with customers and explore solutions with reasonable compensation as far as possible.

Porsche official also said, "We fully understand the feelings of customers affected by this adjustment, and we will work with Porsche authorized dealers to actively respond to customer inquiries and negotiate reasonable solutions." At present, the semiconductor capacity shortage has a far-reaching impact on the automotive industry, Porsche is still assessing its impact, actively looking for solutions to respond flexibly. We apologize again for the inconvenience caused to our customers.

According to public information, Porsche is a world-famous luxury car brand of Volkswagen in Germany. 911,718 (including Boxster, Cayman), Panamera, Cayenne and Macan are all sold models. According to Porsche official data, Porsche delivered a total of 301915 vehicles worldwide in 2021, of which Porsche delivered 95671 vehicles in China in 2021, making it the largest single market for Porsche brands in the world for seven consecutive years. According to the latest data, Porsche delivered 68426 vehicles worldwide in the first quarter of 2022, of which 17685 were delivered in the Chinese market, which still ranks first in the world's single market, indicating the importance of the Chinese market to Porsche.

It is worth mentioning that 2022 will be an unusual year for Porsche. On February 22nd, Volkswagen announced that Porsche would be listed independently. According to the announcement, Porsche's plan for an independent listing is not only "ripe at the decision-making level", but also Volkswagen has reached a framework agreement with Porsche Holdings on the details.

However, judging from the Porsche live broadcast of the "rollover" incident, Porsche China's proposal to no longer restore the steering column electric regulation function worth 30, 000 yuan, but to provide only 2300 yuan of golden coupons for the sale of future generations, has obviously failed to be accepted by most car owners. As to whether Porsche will change its compensation measures as a result of consumer complaints, the auto industry will continue to pay attention.

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