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Today, Lantu Automobile said on its official Weibo that new species will be welcomed on May 7. It is worth noting that it is pictured as the dreamer of its first MPV model, and then officials say the Lantu dreamer will go on sale on May 7.

It is worth mentioning that the listing of Lantu dreamer was originally scheduled for late April, but the listing was postponed due to the impact of the epidemic. On April 22, Lantu Automobile officials also issued a message saying: due to the repeated epidemic, it is regrettable that the dreamer of Lantu, which was originally scheduled to be officially listed in late April, will be postponed to mid-early May.

According to relevant data, Lantu Automobile is a new high-end electric brand released by Dongfeng Company in 2020. Dongfeng Company has said that Lantu operates completely independently and does not belong to any subsidiary of Dongfeng Group. As a new high-end new energy brand of Dongfeng, Lantu brand will create two "high-end"-- high-end brand positioning and high-end market positioning.

The Lantu Dreamer is the second model of the Lantu brand, positioning large luxury electric MPV. It was unveiled at the Guangzhou Auto Show in 2021. Appearance: China net continues to use Lantu family-style straight waterfall, the middle through-type light belt and luminous car logo connection, the middle Lantu LOGO can be lit with the headlights to enhance the recognition of the vehicle. In terms of body size, the length, width and height are 5315/1980/1810mm, and the wheelbase is 3200mm. The side of the car body is equipped with a side slide door, and the slide rail adopts a hidden design. In terms of interior decoration, the through-type central control horizontal screen design is adopted, which is composed of liquid crystal instrument, central control screen and additional entertainment screen, and provides beige and brown color matching with leather package interior decoration materials. the sense of science and technology and the sense of luxury are in place. The 7-seat model uses a 2-2-3 seat layout, of which the second row is equipped with aviation seats with leg drags and extra-long front and rear rails. The four-seater version has a more luxurious back row and can be customized. In terms of competitive products, Dreamer will mark Buick GL8, Avia, Toyota Elfa and other MPV models after its launch.

Earlier, according to official information, the pre-price range of seven seats ranges from 38 yuan to 480000 yuan, and the pre-price of four-seat customized versions starts at 600000 yuan. It is understood that at present, Lantu car is only one Lantu FREE on sale, Lantu FREE has a pure electric version and extended-range version of two power models, their prices are 333600 yuan and 313600 yuan respectively. As a new high-end electric Lantu, the performance in the market is not satisfactory. According to the relevant data, Lantu FREE sold 1253 vehicles in March. For Lantu car dreamer, CEO Lu Fang once said: "as the world's first large-scale luxury electric MPV, Lantu MPV will further improve the layout of the brand's product line, and it will also raise the ceiling of the Chinese brand MPV and become a new choice for luxury MPV users.

With the opening of the three-child policy, more and more car companies have turned their attention to the high-end MPV market, after all, the high-end MPV market is still blank. Perhaps Lantu Motors also realized that it is still too little to rely on one product alone, and the launch of the new MPV model can better the layout of market segments. However, Lantu dreamers will encounter a lot of challenges if they really go to the MPV market. With the increasing number of players in the high-end electric MPV market, Lantu dreamers will usher in fierce competition. Some people in the industry said that it is too difficult for Chinese local car companies to break through by setting up independent high-end brands. after all, products, technology, design and corporate image are insurmountable dilemmas. Some people in the industry believe that Chinese automobile enterprises will die if they do not follow the road of internationalization, and the launch of independent high-end brands is an important way.

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