AutoBeta(AutoBeta.net)04/30 Report--

She came out shyly after a thousand calls, and the Porsche owner finally waited for an official response. On April 30, Porsche issued a letter from Porsche to Chinese car owners: in the second half of 2021, we learned from the headquarters that in order to ensure the timely delivery of vehicles, the steering column with electric adjustment function was replaced by manual adjustment in some models to ensure that the steering wheel position adjustment function can still be achieved after the delivery of the vehicle. At the same time, it is planned to restore this function through modification after the relevant chip shortage. In the first quarter of this year, Porsche headquarters decided to cancel the follow-up replacement plan, causing dissatisfaction among car owners. We have quickly set up a task force, led by Porsche headquarters and Porsche China, together with relevant suppliers to study all possibilities and look forward to finding a solution as soon as possible.

For the official response, many netizens did not buy it, saying bluntly "two words, said a lot of nonsense", "said a lot of nonsense", "said nothing, just gave the solution", "said a lonely" …...

According to concerned reports of the automobile industry, a large number of Porsche owners reported to the complaint platform that the Porsche they ordered had been reduced by the authorities for no reason. Originally, the Porsche official promised to temporarily reduce the vehicle to a "manual steering column" due to a shortage of chips. Later, it will upgrade the "electric steering column" for car owners free of charge, but now Porsche will not upgrade free of charge, providing only 2300 yuan in vouchers for compensation. It costs 30,000 yuan to install the electronic steering column separately in the 4S store.

With regard to the above questions, the relevant head of Porsche China replied that in July 2021, Porsche China authorized Porsche centers across the country to take the initiative to inform the affected customers about the steering column issue. after that, the Porsche centers gradually communicated with the relevant customers in batches. Relevant officials said that after many efforts, Porsche headquarters was still unable to determine the expected implementation time of the previous plan, so it was forced to make a decision in March this year. Cancel the resumption and replacement plan of some vehicles with electrically adjustable steering columns. Some 2022 models will be affected by the decision, which will be delivered after November 2021. Porsche China immediately authorized Porsche centers across the country to actively inform and communicate with relevant customers, and provided 2300 yuan of golden coupons for the sale of future generations to compensate for the inconvenience caused by the steering wheel position adjustment from electric to manual. Porsche China's authorized dealers also actively communicate with customers and explore solutions with reasonable compensation as far as possible.

In the context of the global impact on the supply of chips and spare parts, we ensure the delivery of vehicles through temporary reduction, and then reinstall the proper accessories for car owners when the supply of subsequent parts and chips is alleviated. This mode of operation has been tried by many car companies. As a pure imported brand, the impact of chip shortage and spare parts supply is obviously more serious, and many Porsche owners also understand this. However, Ben promised to upgrade to an "electric steering column" for free, but in the end, he only provided 2300 yuan of golden coupons for selling offspring, which caused a large number of car owners' disgust and dissatisfaction.

As a result, Porsche encountered a large number of owners brushing the screen at the live broadcast of the launch of the Porsche Taycan Cross Turismo on April 27th. According to live footage, many users with Porsche words, such as "Taurus Porsche return my electric steering column", "Porsche robbery or return you 2300 flying roll", "Porsche fraudulent manual steering wheel", "Guangdong Porsche return my electric steering column", etc., look quite funny and interesting. In addition, the scene also took place under @ Porsche's official Weibo, with many netizens commenting on "give me back the electric steering column" and "Congratulations on becoming an honorable Porsche owner. May the dark horse gold shield protect your resentful life", "is this new model also a unilateral reduction of the manual steering wheel", "it is not possible to treat it differently". Seeing such a scene, many netizens joked that the comment area is even more exciting than the live press conference!

Judging from the Porsche live broadcast of the "rollover" incident, Porsche China's proposal to no longer restore the steering column electric regulation function worth 30, 000 yuan, but to provide only 2300 yuan of golden coupons for the sale of future generations has obviously failed to be accepted by most car owners. and today, the official official response to the "reduction" incident, in fact, as netizens said, "said a lot of nonsense." Instead of proposing practical solutions to the demands of car owners, officials are more likely to complain and seek understanding from car owners.

According to official figures, Porsche delivered a total of 301915 vehicles worldwide in 2021, of which 95671 were delivered in China in 2021, making it the world's largest single market for Porsche brands for seven consecutive years. According to the latest data, Porsche delivered 68426 vehicles worldwide in the first quarter of 2022, of which 17685 were delivered in the Chinese market, which still ranks first in the world's single market, indicating the importance of the Chinese market to Porsche.

In fact, for many consumers who can afford Porsche, they understand the supply crisis in the face of chip shortages and agree with Porsche's official downsizing behavior, but the official promise is a follow-up free upgrade. in the end, it turned into selling future generations' golden coupons, which led to consumer dissatisfaction, and a crisis of trust could affect Porsche's sales performance in the Chinese market.

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