AutoBeta(AutoBeta.net)04/30 Report--

Polar Fox announced on its official Weibo platform that it would postpone the price increase for its models on April 30. Polar Fox said: wave after wave of the epidemic, raw materials are rising constantly, and the policy is getting tighter and tighter. Originally, the price was going to be adjusted on May 1, but on second thought, it is not easy now, so I decided to adjust the price again on May 16. The specific adjustments are as follows: the price adjustment plan originally scheduled to be implemented on May 1, 2022 has been postponed to May 16, 2022. The recommended retail prices of all models of the polar fox brand will remain unchanged until May 16, 2022; from 0:00 on May 16, 2022, the recommended retail prices of some models of Alpha T and Alpha S will be raised by 5400 yuan.

In terms of specific models, the adjusted price of Alpha T 653S + is 282300 yuan; the adjusted price of Alpha T H is 325300 yuan; the adjusted price of Alpha S 708S + is 287300 yuan; and the adjusted price of Alpha S 603H is 350300 yuan. The above four models all increased by 5400 yuan.

As early as the beginning of this month, polar fox announced that it would raise the price of its models by May. Polar Fox issued a price adjustment statement on its official Weibo on the evening of April 6. Polar Fox said that due to the impact of rising prices of upstream raw materials, state subsidies and other factors, it has decided to make a certain price adjustment for all models of the polar fox brand from May 1, 2022, and the specific adjustment plan will be announced before April 30, 2022.

Polar Fox (ARCFOX), founded on July 05, 2018, is a high-end new energy brand owned by BAIC. At present, there are two models for sale under the polar fox brand, namely Alpha T and Alpha S, both of which are jointly built by BAIC New Energy and Magna. Among them, the Alpha T model was launched in October 2020, positioning medium-sized SUV, a total of five models with different configurations, power provides single-motor front drive and dual-motor four-wheel drive two versions, single-motor maximum motor power is 160kW, peak torque 360N ·m The maximum power of the front and rear motors of the four-wheel drive version is 160kW, the peak torque is 360 N ·m, and it has three kinds of mileage of 480km, 600km and 653km. The current vehicle price is 24.19-319900 yuan. The Alpha S model was launched in April 2021, positioning pure electric medium-sized sedan, a total of four different configuration models, power to provide front-drive and four-wheel drive two power options, the front-drive model maximum power 160kW, peak torque 360 N ·m, four-wheel drive version uses the front and rear dual motor layout, the maximum power of both motors is 160kW, the peak torque is also 360 N ·m, with 525km, 603km and 708km three kinds of mileage At present, the selling price of the vehicle is 25.19-344900 yuan.

In terms of sales volume, polar fox delivered a total of 4993 new cars in 2021, according to data from the Federation of passengers. From January to March this year, the cumulative sales of polar fox alpha T models were 1196 (304,284 in February and 608 in March). The cumulative sales of polar fox alpha S models were 1804 (523 in January; 266 in February and 1015 in March). Overall, the sales of the two models are relatively mediocre.

Previous data show that although most new energy car companies have announced price increases, sales in the new energy market have shown a growing trend and continue to be hot, and even there is a situation in which it is difficult to find a hot car and it is difficult for consumers to pick up a car. according to the price increase announcement announced by the polar fox, the models whose prices have been adjusted this time are all high-end versions of the polar fox's models. So far, it is not known whether the price increase will affect the sales of Alpha S and Alpha T models.

In addition to the price increase of Jihu Motor, Skyline Motors also announced a price increase today, saying that it will adjust the price of Skyline ME5 models due to factors such as the continuous sharp rise in the price of upstream raw materials. After the comprehensive subsidy of Skyline ME5, the price will be increased by 10000 yuan, and the car purchase rights and interests will remain unchanged, and the adjusted price range will be 15.99-169900 yuan. The adjustment will take effect from 00:00 on May 16th. Users who pay deposits through official channels such as Skyline APP and Mini Program before 00:00 on May 16 will not be affected by the adjustment.

In fact, in the environment of rising raw material prices in the automobile industry, the price increase of new energy vehicles has become a common phenomenon in the automobile industry. Previously, new energy vehicle companies, including BYD, Xiaopeng Automobile, ideal Automobile, Xilai Automobile, Naxi Automobile, Zero running Automobile, Polar Krypton Automobile and other new energy vehicle companies have successively started a "price rise wave". The increase of vehicles ranges from 1000 yuan to tens of thousands of yuan. in addition, even fuel vehicles have been hit. At present, Mercedes-Benz, BMW and other luxury brands have also announced price increases, from the market environment, it is expected that some car companies will raise prices.

Cui Dongshu, secretary general of the Federation of passengers, had previously said that the problem of price increase was expected to improve after the second quarter, but the problem of delivery was still difficult to alleviate in the current state. Luo Junjie, spokesman of the Ministry of Industry and Information Technology and director of the Operation Monitoring and Coordination Bureau, also said that the challenges faced by the recent development of the new energy vehicle industry, such as the impact of the epidemic, rising prices of raw materials, and shortage of chips, still exist, and the stable operation is facing great pressure, but it will promote the price of raw materials for new energy vehicles to return to rationality as soon as possible.

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