AutoBeta(AutoBeta.net)05/05 Report--

Today, AITO issued an official announcement to adjust the price of the M5 four-wheel-drive model. According to the announcement, the price of the M5 four-wheel drive performance version rose by 15000 yuan, with an adjusted starting price of 294800 yuan; the price of the flagship version of the four-wheel drive model rose by 12000 yuan to 331800 yuan; and the price of the four-wheel drive to Zhenzhen model will not be adjusted for the time being. the price is 288800 yuan. It said the price adjustment will take effect from 00:00 on May 6, and users who decide before 00:00 on May 6 will not be affected by the adjustment. It is worth noting that as early as April 20, when AITO asked the boundary of the M5 rear-drive standard model to appear on the market, AITO officially issued a notice saying that affected by the increase in the price of raw materials upstream of the car, the price adjustment of the M5 all-wheel drive version will be carried out at 24:00 on May 5, 2022.

In fact, recently, due to the rise of upstream raw materials and the epidemic and other reasons, in addition to the M5 price increase, there are many car companies have also announced price increases. Including Wei Brand, NIO Automobile, ideal Automobile, Xiaopeng Automobile, Polar Krypton, Changan New Energy, Chery New Energy, Polar Fox Automobile, Skyline Automobile, Lecker Automobile and other brands. At present, in the environment of rising raw material prices in the automobile industry, the price increase of new energy vehicles has become a common phenomenon in the automobile industry, ranging from 1000 yuan to tens of thousands of yuan.

It is understood that AITO is a new energy high-end brand created by Cyrus and Huawei. The first production car M5 positioning luxury medium-sized SUV was officially launched on February 25 this year, and delivery began in March. The new car launched a total of three models, of which the subsidized retail price of the standard version of rear drive is 249800 yuan, the retail price of four-wheel drive performance version is 279800 yuan, and the retail price of four-wheel drive flagship version is 319800 yuan. In terms of appearance, the front face of the M5 uses a large trapezoidal intake grille, and the side lines of the body are designed with a back-sliding design, equipped with hidden door handles and large-size rims in a new shape. On the rear side, the through taillight design is adopted, and the AITO English logo is located in the center of the taillight. In terms of size, the length, width and height of the new car are 4770/1930/1625mm and wheelbase 2880mm respectively.

Yu Chengdong, Huawei's smart car solution BU CEO, is also very optimistic about the arrival of the M5, and has set a target of selling 300000 cars in 2022. Yu Chengdong said that he plans to sell cars with 1, 000 stores by the end of this year. Each store sells 30 units a month, and its monthly sales will reach 30, 000. However, according to retail data released by the Federation of passengers, the AITO M5 delivered a total of 3045 vehicles in March.

In a recent interview with the media, Huawei Yu Chengdong also said: just entering the automotive field, I am not familiar with and do not know the supply of the industry. I do not know that the lack of core in the whole industry is so serious that a chip ranging from 10 yuan to 20 yuan is fried to 2500 yuan. and a car to use nine such chips, too expensive, can not accept such a high speculation price, would rather sell less. It also said that in such a lack of core environment, it is impossible to achieve 300000 vehicles, and it is a miracle to be able to complete 10-200000 vehicles in the first year.

Although the prices of many new energy models have risen at present, it does not affect sales in the new energy market at all. According to relevant data from the Federation of passengers, sales in the domestic narrow passenger car market in March 2022 were 1.579 million, down 10.5 percent from the same period last year and up 25.6 percent from the previous year, of which 445000 were new energy passenger vehicles, up 137.6 percent from the same period last year and 63.1 percent from the previous year. As for the price increase of new energy vehicle companies, the Federation has also said that the market price of new energy vehicles is not expected to rise significantly, and that car companies have the ability to maintain rapid growth in sales of new energy vehicles in 2022 and are confident of achieving the target of 5.5 million new energy vehicles in 2022.

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