AutoBeta(AutoBeta.net)05/07 Report--

On May 7, Honda China announced terminal car sales in April. Data show that Honda's terminal car sales in China in April this year were 95216, down 36.3% from 149423 in the same period last year. From January to April this year, Honda's terminal car sales in China totaled 449002, down 16.8% from 539654 in the same period last year. This may be related to the COVID-19 epidemic and the tight supply of spare parts.

In terms of specific brands, Dongfeng Honda's April terminal car sales were 52280, down 38.4% from 84923 in the same period; Guangzhou Auto Honda's April terminal car sales were 42936; compared with 64500 in the same period, it was down 33.4%. According to the data, the sales of Honda's two joint venture brands fell to varying degrees in April. In addition, the data show that the two joint venture brands are also on a downward trend from January to April this year compared with the same period last year. From January to April, Dongfeng Honda terminal car sales totaled 221216, down 25.0% from the same period last year. As a comparison, Dongfeng Honda terminal sales from January to April 2021 were 295044, and GAC Honda terminal sales were 227786, down 6.9% from the same period last year. GAC Honda's cumulative terminal sales from January to April 2021 were 244610.

On April 21 this year, Chinanews.com learned from the online media briefing of the Guangzhou Municipal Bureau of Industry and Information Technology that the epidemic and the rise in raw material prices had a significant impact on the production of Guangzhou's automobile industry. Guangzhou Automobile Honda, Guangzhou Automobile Toyota, Dongfeng Nissan and other major vehicle production enterprises have some production lines shut down, semi-stop production The 6.9% drop in Guangzhou Auto Honda from a year earlier may be related to the suspension of some production lines, semi-stoppage of production and shortage of spare parts as a result of the epidemic. It is worth mentioning that according to the April production and sales KuaiBao data released by GAC GROUP on the evening of May 6, Guangzhou Auto Honda's wholesale sales in April were 23879 vehicles, down 66.35% from the same period last year, while April production was only 30921 vehicles, down 61.21% from the same period last year. The performance of the data can also basically explain the previous reports that the production line was forced to stop production due to the epidemic and other factors.

Although Honda is currently affected by the COVID-19 epidemic and parts supply and other uncertain factors, but in terms of product layout, Honda is still advancing in an orderly manner. Honda has also launched a number of models in the past April.

Let's take a look at Dongfeng Honda first.

On April 15, Dongfeng Honda's new-generation XR-V completed the declaration of the Ministry of Industry and Information Technology. As a replacement model, the new-generation XR-V has a new look, and the new car is expected to be launched soon. In addition, on April 26th, e:NS1, the first model of Dongfeng Honda's new pure electric car brand "eRom N", was officially launched, with the new car positioning as a small pure electric SUV, launching a total of four models with a vehicle price range of 175000-218000 yuan. There are two power versions of the new car, the e-version and the e-dynamic version, in which the maximum power of the e-version is 134kW and the pure electric mileage of the e-dynamic version is 420km, while the pure electric mileage of the e-dynamic version is 510km under 150kW. The official launch of this model also means that Dongfeng Honda will accelerate the development of electrification.

Let's take a look at Guangzhou Auto Honda.

On April 29th, Guangzhou Auto Honda's fourth-generation unlimited MUGEN model officially opened for pre-sale, with a pre-price of 97000 yuan. It is understood that Feido, as one of Honda's classic models, unlimited MUGEN model is considered to be "Honda Royal modified Brand". The new car is operated by Honda Royal refitting Factory Unlimited MUGEN, based on flying GR9, and its sense of performance has been greatly improved. In May, the first model of Guangzhou Auto Honda's new electric brand e:NP, Ji Pai 1, is about to be pre-marketed. The car is located in the compact pure electric SUV. At present, the new car has been declared in the Ministry of Industry and Information Technology, and it is expected to be listed in the first half of this year. In addition, on May 5, Guangzhou Automobile Honda released the official chart of the new global SUV "ZR-V" and announced that its Chinese name is "Zhijia", and the positioning compact SUV of "ZR-V" model. It will be listed domestically as soon as this year.

On May 6, the China Automobile Circulation Association said: "at this stage, the factor that has the greatest impact on the automobile market is the epidemic situation." This round of epidemic broke out at more than one point in March, and the situation of epidemic prevention and control in Northeast China, Jiangsu, Zhejiang, Shanghai and other places, as an important city of the automobile industry, is even more grim, and closure and control management has been opened one after another. Affected by the prevention and control of the epidemic, logistics has been blocked, the production rhythm of some spare parts enterprises has been disrupted, and there is a shortage of spare parts supply, resulting in the suspension of production in vehicle production bases in Central, South China, Northeast and other places. At the same time, dealers in closed areas have also stopped their business activities, and consumer demand has declined. With the improvement of the epidemic, dealers' business activities have been gradually carried out, and automobile production and sales have been improved. according to the sub-index that makes up the automobile consumption index, the demand sub-index in April 2022 was 72.6, higher than that of the previous month. Market demand is expected to increase in May, but sales may fluctuate due to the uncertainty of the epidemic.

As for Honda, with the launch of new brands and a number of blockbuster models this year, it remains to be seen whether Honda's sales in China will pick up in the coming months.

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