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According to Phoenix New Media Technology and other media reports, in the past May Day holiday, Hengchi cars have quietly begun the final preparation before pre-sale, the first pure electric SUV Hengchi 5 blindly booked during the May Day period within 10 hours, orders reached 50, 000 units. Hengchi's Hengchi Exhibition and experience Center in Guangzhou and Tianjin held a car tasting activity during the May Day holiday, and Hengchi 5 also officially opened a blind booking, according to Hengchi's official WeChat.

Blind booking, as one of the marketing methods, is very common in the automobile market. Previously, including Auchan Z6 and Dongfeng Nissan Ariya, blind bookings have been adopted. The so-called blind booking means that the products of a certain brand have not yet been formally produced, and in the absence of relevant prices and vehicle configuration, consumers book cars for automobile products, and after paying a certain deposit, the vehicle is ordered successfully. after waiting for the vehicle to be released, pay the rest of the final payment, go through the relevant procedures to complete the purchase of the vehicle. However, from the comments of netizens, I do not believe that Hengchi 5 can get such a large blind order, and as for the authenticity of the relevant reports, Hengchi has not yet given a response.

At present, Hengchi is very busy, busy ensuring mass production of new cars and recruiting agents. According to the plan, Hengchi brand will build 36 Hengchi exhibition and experience centers, 1600 Hengchi sales centers and 3000 self-built and authorized maintenance after-sales service centers. On April 20, Hengchi Guorui New Energy vehicle sales (Beijing) Co., Ltd. was established, which is 100% owned by Hengchi New Energy vehicle sales Co., Ltd., with a registered capital of 100 million yuan. Its business scope includes new energy vehicle sales, second-hand car distribution and so on. On April 30th, Hengchi released a message about "recruitment by authorized agents". In its recruitment details page, Hengchi not only showed the operation mode of the future vehicle sales channel, but also stipulated the conditions for joining. For example, identify with Hengchi's business philosophy and sales model and the registered capital should not be less than 5 million yuan. At the same time, the offline experience of Hengchi 5 models is also under way. According to the release of Hengchi, its offline experience stores in Guangzhou and Tianjin held Hengchi 5 experience activities respectively during May Day.

In terms of products, Hengchi 5 positioning compact pure electric SUV, standard Mercedes-Benz GLA, Audi Q3, BMW X1 and other entry-level luxury SUV. From the perspective of the real car in the comprehensive exhibition hall, Hengchi 5 uses a closed front face design, and the LED headlights on both sides use a tear-eye design similar to that of Cadillac, but the shape of the headlamp is also more characteristic, the shape of the heat dissipation opening on both sides is still sharp, the side skirt on the side of the car body also has red decoration strips, and the rims are painted in bright black. In terms of size, Hengchi 5's length, width and height dimensions are 4725/1925/1688mm and wheelbase 2780mm respectively. In terms of interior decoration, the center console of Hengchi 5 uses a connected screen design, which is divided into three screens, including a 10.25-inch instrument display screen, a 14.6-inch central touch screen and a 10.25-inch co-driver screen. In addition, the position of the control handrail in the new car is also equipped with multiple buttons, and the three-spoke multi-function steering wheel is also equipped with Hengchi LOGO. According to Hengchi Automobile Plan, Hengchi 5 production will be realized on June 22, which will lay a solid foundation for the healthy and sustainable development of Evergrande Automobile.

The success of Hengchi is directly related to the fate of Evergrande Group. Even with huge debts, Evergrande still insists on ensuring the mass production of Hengchi 5. From Hengchi 5 cars offline to offline experience activities, and then to now open agents to join, this series of actions seem to announce that Hengchi 5 has entered the countdown stage of mass production.

Evergrande Group acquired a 51% stake in NEVS, a Swedish electric car company, for $930 million on January 15, 2019, and embarked on the road of building cars with new energy, and unveiled nine new cars at the Shanghai Auto Show in 2021, which was as hot as Tesla, who was activist at that time, and today none of the models have really been mass produced and put on the market. Although Hengchi has successively released nine models, only Hengchi 5 can achieve mass production at present, and Hengchi needs sufficient cash flow to ensure production capacity and sales channel construction if it wants to achieve mass production and listing. However, in the current deep debt storm of Evergrande Group, coupled with Hengchi's continued losses, although the group hopes to ensure Hengchi 5 production in June But the industry is full of doubts about whether Hengchi can achieve this goal. Today, Evergrande seems to be getting back on track, but it is still in a fog of uncertainty.

There is no denying that Evergrande is riddled with holes. On March 21, Evergrande issued a suspension notice due to "waiting for our company to issue an announcement containing inside information". Subsequently, in the "inside Information" announcement released by Evergrande Automobile, it was pointed out that due to the major changes in the operation of the company's real estate sector since the second half of last year, a large number of additional audit procedures had been added for this year, coupled with the related impact of COVID-19 's epidemic situation, according to the information currently available to the company, the company could not complete the audit procedures on schedule. At the same time, as the audit has not yet been completed, it is unable to submit audited performance data as of 31 December 2021 by 31 March this year in accordance with the listing rules. At present, Evergrande shares are still suspended, its share price is 3.20 Hong Kong dollars per share, the total market capitalization is 34.7 billion Hong Kong dollars.

According to the interim report, Evergrande achieved revenue of 6.92 billion yuan in the first half of 2021, an increase of 53.5% over the same period last year, and a net loss of 4.79 billion yuan, down 110.51% from the same period last year. According to the comprehensive statistics of the automotive industry, Evergrande has lost more than 14.04 billion yuan since 2018, plus a cumulative loss of 18.83 billion yuan in the first half of 2021.

Prior to this, Xu Jiayin, chairman of Evergrande Group, formulated an industrial plan of "realizing the industrial transformation from real estate to new energy vehicles in the next 10 years, forming new energy vehicles as the main part and real estate as the auxiliary". Even with years of losses, Evergrande still plays the role of "savior". Under the background that new energy vehicles are still the tuyere of the industry, the automobile industry has become a "lifesaver" for Evergrande, which must be caught and must be grasped.

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