AutoBeta(AutoBeta.net)05/09 Report--

On May 9th Nissan China released its latest April sales figures. Data show that Nissan's sales in China (passenger vehicles / light commercial vehicles / vehicle imports) were 69262 in April 2022, down 46 per cent from a year earlier. Among them, the passenger car sector (Nissan, Qichen and Infiniti brands) sold 58084 vehicles, down 43.4% from the same period last year, while the light commercial vehicle sector (Dongfeng Automobile Co., Ltd. And Zhengzhou Nissan) sold 11178 vehicles, down 56.6% from the same period last year. In addition, from January to April this year, Nissan's cumulative sales in China (passenger vehicles / light commercial vehicles / complete vehicle imports) reached 368125, down 23.4% from the same period last year, of which the cumulative sales in the passenger car sector was 301, down 23.8% from the same period last year.

For the decline in sales across the board, Nissan said it was affected by external factors such as a shortage of raw materials across the industry, key areas and urban controls caused by COVID-19 's epidemic. In April this year, Dongfeng Nissan production was temporarily suspended at factories in many parts of the country affected by the epidemic. According to the production line schedule of Dongfeng Nissan insiders, some production lines at Dongfeng Nissan's Guangzhou Huadu factory have been suspended since April 13, while the first, second and third lines have all stopped production from 14 to 19 and resumed work on the 20th. At that time, a person in charge of Dongfeng Nissan said that it was mainly affected by the epidemic in Shanghai and other places. For example, there were 83 suppliers in Shanghai, most of them were electronic products, and all of them were core components manufacturers. In addition, the official also said: "because of the epidemic in Shanghai, the surrounding logistics can not be arranged normally, which has a great impact on our production plan."

In response to the latest sales performance, Mr. Shohei Yamazaki, senior vice president of Nissan Motor Company, chairman of Nissan China Management Committee and president of Dongfeng Motor Co., Ltd., said: "continuing chip shortages, supply chain disruptions and key regional and urban controls caused by the intensification of COVID-19 's epidemic have had a sustained impact on product production and sales."

According to the concern of the automotive industry, Dongfeng Nissan passenger car Company, founded on June 16, 2003, is an important passenger car sector of Dongfeng Automobile Group Co., Ltd., with three brands: Nissan, Qichen and Infiniti. On the product line, the models currently on sale under Dongfeng Nissan's Nissan brand include Xuanyi electric drive version e-POWER, seventh-generation Teana, 14th-generation Xuanyi, the new generation Qijun, strong guest, Xiaoke, Tuda, Loulan, Xida, etc.; Qichen brand models include Qichen V, Qichen Star, T90, T60, D60, D60 PLUS, E30, D60 EV, T60 EV, etc.; Infiniti brand models include QX60, QX50, Q50L and so on.

According to the models announced by Nissan in China, Nissan sold 53158 models in April, 13444 of which were sold in the SUV series (including Loulan, Qijun, Xiaoke, Kicks and Tuda), of which 8654 were sold; the seventh generation Teana sold 9722 and the Xuanyi series sold 26122 in April. The specific sales of Nissan brands such as Qijun, Loulan and Tuda have not been officially announced.

Statistically, Xiaoke, Teana and Xuanyi are the key sources of Dongfeng's daily production and sales. According to the latest data released by Dongfeng Nissan, Dongfeng Nissan's cumulative terminal sales from January to April this year were 300363, down 23.2% from 390916 last year. Among them, Dongfeng Nissan SUV family terminal sales of 88880 vehicles (including Nissan, Qichen and Infiniti brands) from January to April. In terms of specific models, Nissan sold 50329 vehicles from January to April, 50408 from Teana of the seventh generation and 134863 from the Xuanyi series, down 20.8 per cent from 170288 in the same period last year.

In addition, Qichen brand sold 4455 models in April, including 1904 Qichen Big V, 1949 Qichen D60 series and 1319 Qichen D60EV, an increase of 65.9 per cent compared with the same period last year. As for the Infiniti brand, the official sales of its specific models have not been announced, but the Infiniti brand has also undergone some major changes this year. On January 5 this year, Infiniti was officially incorporated into the management system of Dongfeng Nissan, becoming the third brand of Dongfeng Nissan after Nissan and Qichen. On May 5, Infiniti's career headquarters announced that it would adjust personnel changes from May, mainly involving three executives. Among them, "Xin Yu", an executive of Dongfeng Nissan sales company, is also the general minister of Infiniti's career headquarters, and "Wang Baojun" is the deputy general minister of Infiniti's business headquarters. In terms of products, in addition to the current sale of QX60, QX50, Q50L three models, this year Infiniti will launch a new model QX55, while accelerating the electric layout, Infiniti plans to cover most of the models on sale by 2030.

All in all, at present, Nissan's sales in China mainly come from three models: Xiaoke, Xuanyi and Teana, which also means that Nissan China needs to launch more best-selling models if it wants to achieve sales growth. Dongfeng Nissan's new all-electric SUV--Ariya started blind booking on April 27th. The current electrified transformation has become a major trend in the future development of traditional car companies. Nissan has also announced that it will stop selling fuel vehicles after 2025 and will shift its research and development and sales to pure electric and hybrid models. On November 29th last year, Nissan officially released "Nissan Vision 2030". According to its plan, Nissan plans to invest 2 trillion yen ($17.6 billion) in the next five years to turn more product lines into electrification. For example, Nissan will launch 20 pure electric models and models equipped with Nissan e-POWER technology in the next five years. In addition, Nissan also said it will launch 23 electrified vehicles in fiscal year 2030. These include 15 electric vehicles. Nissan hopes to account for 50 per cent of global electric-driven models under its Nissan and Infiniti brands by fiscal year 2030 (2030.4.1-2031.3.31).

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