AutoBeta(AutoBeta.net)05/10 Report--

On May 9, Great Wall released April production and sales figures. Data show that Great Wall sold 53777 vehicles in April, down 41.4 per cent from 91784 in the same period last year. Cumulative sales from January to April this year were 337277, down 21.7% from 430582 in the first four months of 2021. In view of the reasons for the decline in sales, Great Wall explained: "affected by the domestic epidemic, supply chain, logistics and other constraints, production and sales have been affected, and Great Wall is actively communicating with all parties to try their best to solve the problem. It is expected to improve significantly in May.

In terms of specific brands, the Harvard brand, as a key pillar of Great Wall sales, sold only 29125 vehicles in April, a decline of 47.06%, which indirectly led to a decline in Great Wall sales. In terms of models, the official did not announce the sales of specific models. At present, the main selling models of the Harvard brand include Harvard H6, Harvard Dog, Harvard Divine Beast, Harvard Red Rabbit, Harvard first Love and Harvard H9. According to the April sales data, it is expected that the National car H6 will miss out on the SUV monthly sales champion again in April. Overall, Harvard's performance from January to April this year was very mediocre, with cumulative sales of 195881 vehicles from January to April, down 29.5% from 277746 in January-April 2021.

Sales of the Euler brand in April were 3088, down 58.69% from the same month last year, almost halving, making it the brand with the highest decline in April sales of Great Wall cars. Since the sudden suspension of sales of Euler black cats and Euler white cats, Euler good cats have become the only models on sale in Euler automobiles. In short, Euler's sales composition mainly comes from Euler good cats. On the evening of April 11, Dong Yudong, CEO of Great Wall Automobile Euler, posted a post in Euler App to reveal the production status of black and white cats in Euler. The content of the post shows that affected by the epidemic, suppliers have not yet recovered, and production of black cats is expected to continue to be suspended this week. White Cats is now able to secure inventory resources from some parts suppliers to support White Cats to schedule production of a total of 146units in 15-16 days, of which 97 305km luxury models are expected to deliver most of the orders before November 23, and 49 360km luxury (kitten versions) are expected to deliver most of the orders before November 14. But the good news is that Euler's higher-end model, the Euler Ballet Cat, will go on sale this month.

For other brands, sales of Wei Brand fell 36.13% year-on-year to 2293 vehicles in April. Although Wei Brand successively launched a series of Mocha, Macchiato and latte models, the overall sales performance was mediocre. In terms of tank brands, affected by many outbreaks, tank brand tank 300 models experienced a brief suspension of production in April, but the sales of tank brands still showed an increasing trend in April. Tank brand sales in April were 6065, an increase of 10.27% over the same period last year. Tank 300 is a popular SUV model of Great Wall Motors. Affected by the epidemic in Shanghai, Jiangsu, Jilin and other places, the tank 300 model involves 8 supplier partners to stop work and operation. As a result, the production of tank 300 models has been suspended for a total of 8 days since April 14. Although the tank brand has achieved growth, its sales are still difficult to drive the overall sales of Great Wall in the short term.

Judging from the brand sales announced by the Great Wall, only the tank brand grew compared with the same period last year, and all the others showed a downward trend, with the largest decline being the Euler brand, followed by the Harvard brand. However, the decline in production and sales is not an isolated phenomenon. For the reasons for the decline in production and sales, many auto companies attributed it to the epidemic and the shortage of spare parts. The China Automobile Circulation Association pointed out that at this stage, the factor that has the greatest impact on the automobile market is the epidemic. This round of epidemic broke out at many points in March, and the situation of epidemic prevention and control in Northeast China, Jiangsu, Zhejiang, Shanghai and other places, as an important city of the automobile industry, is even more severe, and it has been closed and controlled successively. Affected by the prevention and control of the epidemic, logistics has been blocked, the production rhythm of some spare parts enterprises has been disrupted, and there is a shortage of spare parts supply, resulting in the suspension of production in vehicle production bases in Central, South China, Northeast and other places. At the same time, dealers in closed areas have also stopped their business activities and consumer demand has declined.

In fact, affected by the epidemic, the shortage of spare parts, the sharp rise in raw material prices and other factors, the overall performance of the domestic auto market is weak, and many auto companies in the automobile industry are facing double pressure on production and sale. among them, the sales volume of SAIC, Dongfeng Motor, GAC GROUP and other auto companies all declined to varying degrees in April, of which SAIC wholesale sales in April were 166600, down 40.30% from the same period last year. GAC GROUP's wholesale sales in April were 124300, down 33.56% from a year earlier, Dongfeng's April sales were 109800, down 59.09% from a year earlier, and Changan's April sales were 115700, down 42.78% from a year earlier. On May 6, according to the projections released by the China Association of Automobile Manufacturers, car sales in China are expected to be 1.171 million in April 2022, down 47.6% from the previous month and 48.1% from the same period last year. According to the preliminary statistics of the Joint Association of passenger car Market Information, retail sales in the national passenger car market in April were 1.052 million, down 35% from the same period last year and 33% from the previous year. In addition, the inventory warning index of Chinese car dealers in April was 66.4%, up 10% from a year earlier, according to the China Automobile Circulation Association. In this regard, some industry insiders believe that with the accelerated resumption of normal operation of the auto parts supply chain, the auto market is expected to pick up in May.

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