AutoBeta(AutoBeta.net)05/12 Report--

Recently, the progress of Evergrande's car construction has been constantly reported. Today, according to a Sina financial report, some Evergrande employees revealed that "at present, the funding gap is still very large, and the money for building cars is mainly raised by Xu Jiayin personally." "the boss still wants to make the car," he said. "this is the golden egg." On the one hand, this is a relatively reliable industry and racing track, on the other hand, after it is done, it will be beneficial to the valuation of Evergrande, and it will have a great advantage in dealing with Evergrande's debt and subsequent restructuring. In addition, it also said that according to Xu Jiayin's requirements, Hengchi cars will be mass produced in June, but large-scale delivery is expected to wait until after August.

It is worth noting that since Evergrande Xu Jiayin announced the transformation last year, new energy vehicles will become the main business, and the progress of Evergrande has been continuously promoted. Evergrande's first car, Hengchi 5, was also successfully offline on January 12 this year. Its related sales company was also established on March 2, and its business scope includes new energy vehicle power exchange facilities sales; charging pile sales; electric vehicle charging infrastructure operation; network booking taxi operation service and so on. On April 21, Evergrande Xu Jiayin took the management team to Guangzhou Evergrande Center for all-round experience, for Hengchi platform 5. At the scene, Xu Jiayin personally experienced the appearance and interior of the Hengchi 5 vehicle, and praised it after the experience: beautiful! It's beautiful!

On May 9, a number of media reported that during the May Day holiday, Hengchi had quietly begun the final preparation before pre-sale, and the order for the first pure electric SUV Hengchi 5 reached 50, 000 units within 10 hours of blind booking during the May Day holiday. Hengchi's Hengchi Exhibition and experience Center in Guangzhou and Tianjin held a car tasting activity during the May Day holiday, and Hengchi 5 also officially opened a blind booking, according to Hengchi's official WeChat. However, for this news, Evergrande customer service responded: at present, they have not received any reservation notice, for details, you can follow Hengchi's official website or APP. Although this news is denied, but from Xu Jiayin's personal experience of Hengchi 5, it is not difficult to see that Xu Jiayin attaches great importance to Evergrande.

It is understood that Hengchi 5 is the first production model of Evergrande. The new car is positioned as a pure electric compact SUV,CLTC with a range of 602km, and the starting price is expected to be about 200000 yuan. Standard Mercedes-Benz GLA, Audi Q3, BMW X1 and other entry-level luxury SUV. At present, Hengchi 5 offline, Hengchi experience Center has also been completed, Evergrande is also beginning to layout its sales channels. Since the beginning of this year, Hengchi New Energy Automobile sales Co., Ltd. has begun to recruit from abroad. According to the recruitment poster, Evergrande is recruiting auto sales consultants in Beijing, Shanghai, Guangzhou, Tianjin, Shenzhen, Zhengzhou, Hangzhou, Chengdu, Chongqing, Wuhan, Nanjing, Changsha, Xi'an, Hefei and Haikou, a total of 15 cities.

On April 30, Hengchi officially issued a recruitment order, saying it would recruit authorized agents in 18 cities across the country. According to the recruitment poster, Hengchi plans to implement order-based sales and light asset operation, and the exhibition hall is small and sophisticated, located in the automobile business circle, unifying retail prices and ensuring sales profits; the sales center exhibition hall covers an area of 200-300 square meters. Recruitment will be conducted in 18 cities, including Beijing, Shanghai, Guangzhou and Shenzhen. In addition, there are also requirements for the qualifications of agents: 1, agree with Hengchi's business philosophy and sales model, have full confidence in Hengchi's automobile cause, and are willing to invest and develop together for a long time; 2, registered by the national industrial and commercial administration, have independent legal personality and legal business certificate, the registered capital is not less than 5 million yuan; 3, have the venue requirements to meet the operating needs of Hengchi automobile 4. Be able to set up a qualified management team for Hengchi; 5. The enterprise is in good condition and has sufficient financial strength.

Since Evergrande announced the construction of cars, it has been paid much attention both inside and outside the industry, and Hengchi is also regarded by many people in the industry as the key for Evergrande to get out of the predicament. At this stage, Evergrande seems to have staked its core business on the automotive sector, and the mass production sales of Hengchi 5 will also be of great significance for Evergrande. In recent years, Evergrande has invested 29.4 billion yuan and lost 15 billion yuan in order to change lanes. Xu Jiayin, chairman of Evergrande Group, has said that the company will complete the transformation from real estate to new energy vehicles within 10 years. According to the Evergrande automobile development schedule planned by Xu Jiayin, by 2025, the company's automobile production and sales target will exceed 1 million; by 2035, the company's automobile production and sales target will exceed 5 million. However, from the perspective of the production power of Hengchi 5, if the price is around 200000 yuan, there will be no shortage of best-selling models at this price, and the competition will be very fierce. Whether Hengchi 5 can stand out in the competition remains to be seen.

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