AutoBeta(AutoBeta.net)05/13 Report--

On May 13, Xilai officially announced that due to the recent continuous rise in global raw material prices, the starting price of all Lulai ET7 models has been raised by 10, 000 yuan since May 23, 2022. As for users who pay ET7 deposit before May 22nd and pick up the car within 2022, they can still buy according to the price before this price adjustment.

At present, ES8, ES6, EC6, ET7 and ET5 are on sale, of which the ET7 is the first car of NIO, which was officially released and announced on the NIO Day held on January 9, 2021. The new car offers three models according to the configuration of the battery pack. The official guiding price of the 75kWh battery version is 448000 yuan, the official guiding price of the 100kWh battery package version is 506000 yuan, and the official guiding price of the first version of ET7 is 526000 yuan. After this price increase, the starting price of Lulai ET7 is 458000 yuan for ET7 standard battery pack, 516000 yuan for long battery pack and 536000 yuan for ET7 initial version.

From the perspective of the Xilai product camp, the ET7 is the most expensive model, positioning medium and large cars, and the new car is based on the concept car ET Preview, with a closed intake grille and split headlamps on the front face, a simple and smooth shape on the side of the body, and a through shape in the rear smoked taillight group. In addition, the ET7 uses a frameless door and hidden door handle design. In terms of size, the length, width and height of the car is 5098/1987/1505mm, wheelbase 3060mm, positioning medium and large pure electric car.

In terms of interior decoration, the ET7 is decorated with renewable wood panels, and comes standard with dome glass roof, Microfiber ultra-cashmere ceiling, HUD head display and Nappa interior set, and the air conditioning outlet adopts a hidden design and is equipped with a 12.8inch central control screen and a 10.2inch instrument panel.

In terms of power, the new car adopts the power combination of permanent magnet synchronous motor before 180kW and AC induction motor after 300kW, the comprehensive power output of the system is 480kw, and the peak torque is 850N ·m. In terms of battery life, the new car will offer two battery packs, 75kWh and 100kWh, with a mileage of more than 500km and 1000km, respectively.

As a new flagship model, NIO has high hopes for the new car. Qin Lihong, co-founder of NIO, said that the target model of the ET7 is a BMW 7-Series and other large cars. Li Bin, founder of NIO, also said that NIO will stick to its position, that is, how much BBA fuel cars sell, and how much NIO electric cars sell at the same price, which is better than their service and performance, a high degree of intelligence, more competitive products and competitive services, which is the overall strategy of NIO.

This is the second price increase in Xilai! On May 10, NIO Guanxuan raised the price, raising the starting price of ES8, ES6 and EC6 models by 10000 yuan, while the starting price of ET7 and ET5 remained unchanged. The current prices of EC6, ES8, ES6, ET7 and ET5 are 37.8-536000 yuan, 47.8-634000 yuan, 36.8-536000 yuan, 44.8-526000 yuan and 32.8-386000 yuan, respectively, according to the official website of the auto industry.

The situation in Russia and Ukraine and the rising prices of raw materials have brought greater pressure on the automobile manufacturing industry. by May, nearly 50 new energy models from more than 20 car companies have announced price increases, and the rise in raw material prices and the shortage of spare parts have been transmitted to the whole vehicle, which is considered to be the main reason for the price adjustment. In addition to Ulai, today's polar krypton also announced a "price increase". Although there is no direct adjustment to the model price, the cancellation of charging piles and wheels is a disguised price increase. Polar Krypton Motors said that due to the continuous rise in the price of upstream raw materials, the purchase rights of ZEEKR 001 WE models will be adjusted from June 1, canceling the free 7kW smart home stuffing, which is worth 6599 yuan, and canceling the free upgrade of 21-inch wheels, which is worth 11000 yuan.

At present, Ulai is the brand with the largest number of planned products among the new forces of car building, with ES6, ES8, EC6, ET5 and ET7 models on sale, covering medium-sized cars, medium-sized SUV, medium-and large-sized cars, and medium-and large-sized SUV. It is worth mentioning that another medium and large SUV Lai ES7 is also in intensive planning, and the new car has been declared in the Ministry of Industry and Information Technology. According to previous reports, the ES7 is the first SUV model based on the second-generation NT2.0 technology platform, located between the ES6 and ES8, mainly filling the gap in the market that there are no five-seater models in the ES8, and the main competition will be aimed at the BMW X5. Generally speaking, the price of the SUV is slightly more expensive than the car, and as a model with ET7 technology, the starting price is expected to be more than 500000 yuan.

After entering 2022, great changes have taken place in the development of NIO, and its delivery volume has always been in a low position. Data show that 5074 vehicles were delivered in April, down 13.5% from the same period last year and 49.2% month-on-month, second only to ideal delivery. However, although the delivery volume is lower than that of other new power brands, from the point of view of the planned products, the basic price is more than 300000 yuan, and continues to emphasize traditional luxury brands such as BMW.

It is worth mentioning that the NIO middle and high-end brand will be launched soon. On May 10th, Economic Development District of Hefei signed a cooperation agreement with NIO on the complete vehicle phase II and key core components supporting projects of NeoPark Xinqiao Intelligent Electric vehicle Industrial Park. According to the agreement, it will be introduced into the brand-new intelligent electric vehicle products of Lailai Group, and is scheduled to be completed and put into production in 2024. At present, the core team of the new brand has been built, and the first batch of products have entered a critical stage of research and development. According to reports, NIO high-end brands will focus on the range of 15-300000 yuan, against the standard Tesla brand.

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