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In the latest application catalogue of the Ministry of Industry and Information Technology, the automobile industry has obtained the declaration picture of the Great Wall Wei Brand to realize the Dream. The new car adopts the retro design popular in the 1930s and 1940s, uses the DHT plug-in hybrid system, and is expected to be officially on the market in the second quarter.

Different from the models on sale, Wei Brand Dream uses the classic "vintage car" design in the middle of the last century, the typical appearance is impressive, its large forward air grille occupies almost the entire front face, and the dense chrome-plated middle net runs through the whole middle net. the headlights on both sides are set on the front wing panel, and the circular headlamp style further enhances the sense of retro. In addition, the front of the new car is surrounded by a large number of chrome-plated decorative strips.

From the side, the new car has the same retro flavor. The new car uses a four-door design, the entire roof line uses a very smooth design, the front and rear wings are wide out of the body to form a wide body visual effect, and under the door there is a chrome strip decoration that runs through the body, making the body look less monotonous. In the rear part, there is a raised drum bag in the trunk of the new car, which also restores the design sense of some old cars. The taillights are sampled in an oval style, with the same chrome-plated rear surround, which further reflects the retro feeling of the new car. In addition, the dense multi-format wheels are also very retro and look very interesting. In terms of size, the length, width and height of Wei's dream are 4830/1995/1725mm and the wheelbase is 2915mm, which is in line with the positioning of medium-sized cars.

If only from the appearance, it is difficult to find direct competitors of Wei Brand to realize the dream in the current auto market, but it is certain that the turning rate of new cars on the road will not be lower than that of overrunning. It is worth mentioning that at present, all the models sold by Wei Brand are SUV, and once the dream comes true, it also means that Wei Brand has officially entered the car market.

Synthesizing the real car that has been unveiled before, the interior of the new car adopts a combination of retro and modern style, the full LCD dashboard is equipped with a retro-style touch double-spoke multi-function steering wheel, and the central multimedia display screen adopts an embedded design. the overall design of the center console also has a touch of retro style, but with a large number of chrome decoration and pink bright color coating, so that the new car's modern sense is enhanced a lot.

In terms of power, Wei Brand Yuanmeng will be equipped with a DHT plug-in hybrid system and a 1.5T engine model E15BD, with a maximum power of 115kW (156hp). At the same time, the new car will also provide two-wheel drive and four-wheel drive according to the configuration.

According to public information, the WEY brand was founded in 2016, named after the company's founder Wei Jianjun, and the previous models were named "VV+ Digital", including VV5, VV6 and VV7. Data show that the VV7 and VV5 produced by WEY in 2017 both sold more than 10,000 vehicles a month this year, and the annual sales reached 86000. In August 2018, WEY VV6 was officially launched, and the WEY family product camp was further enriched, with annual sales reaching 139500 vehicles that year. Since then, WEY sales have begun to decline. Year-on-year sales fell 28.28% to 100000 in 2019 and 21.53% to 78500 in 2020, with sales of all models falling. Sales of WEY were also depressed in 2021, with cumulative sales of 58000 vehicles in 2021, down 25.65% from a year earlier, making it the only Great Wall brand to decline.

In 2021, Wei Brand adjusted its strategy and defined its brand positioning of "new generation smart car". At the same time, it introduced coffee intelligent platform and intelligent hybrid DHT scheme, and released a number of models such as Mocha, Macchiato and latte. On May 21, 2021, the WEY Mocha officially launched, the new car is the first model based on the "coffee intelligence" platform, positioning medium-sized SUV, the price range is 17.58-218800 yuan. On November 17th, WEY Macchiato DHT officially went on sale as a compact SUV with a price range of 16.68-177800 yuan. On December 17, the WEY latte DHT officially launched, the new car launched a total of medium cup, large cup, super-large cup three models, the price is 159800 yuan, 169800 yuan, 179800 yuan.

Earlier, Li Ruifeng, general manager of Great Wall Wei Brand, said that Great Wall would restart its car project this year, with the WEY brand taking the lead in testing the waters. The future brand-new platform and technology will extend WEY from 150000-200000 yuan price band to 150000-300000 yuan price range. Great Wall said that the WEY brand will launch 16 new models, including cars and MPV, from 2021 to 2023, further segmenting the market and breaking through the 650000-vehicle sales mark. At present, realizing Dream will be the first Wei brand car, and the price may reach 300000 yuan.

In fact, the consumption concept of consumers is changing, becoming more rational, not blindly pursuing the brand, but paying attention to the perception brought by the product itself, which is also the reason why domestic new power brands and independent brands are gradually accepted by the market. Before 2010, when the independent car was booming, the monthly sales of Great Wall cars also exceeded 10,000, and many models such as C30 and C50 were launched, but due to various reasons, Wei Jianjun announced that Great Wall Motors temporarily abandoned cars and focused on resources to specialize in SUV in 2014. In the past, the domestic car market has been controlled by joint venture brands, especially in the luxury car market, domestic brands rarely break through, but can Great Wall Wei Brand choose to enter the market at this time, can it create its own sky?

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