AutoBeta(AutoBeta.net)05/14 Report--

Recently, Porsche robbers cancelled the electronic steering column, and complaints from car owners became the focus of the news. Commenting on the incident on its official Weibo this afternoon, people's online Review said: "it is the basic obligation of operators to use an apology to declare that there is a lack of sincerity in solving the problem of incorrect goods and services, and to provide true information on goods and services. According to the Law on the Protection of consumers' Rights and interests, consumers have the right to know the truth about the goods they buy or use or the services they receive. However, many unwitting consumers said that they did not know that the agreement had been unilaterally changed when they picked up the car, which seriously violated the consumers' right to know. Since Porsche is recruiting passengers under the banner of upgrading the "electric steering column" for car owners free of charge, it should keep its promise and not cancel it easily. This is not only a lack of integrity, but also suspected of false propaganda. In the face of a growing number of consumer complaints, Porsche only said in an apology that it would compensate for a thousand yuan voucher for next use. This is a fool at all, with no sense of shame at all. It is hoped that Porsche will come up with a decent and acceptable remedy as soon as possible. Companies that do not respect consumers will eventually pay for their arrogance.

On April 25, a number of car owners complained that the Porsche they ordered had been reduced for no reason. Porsche officials had promised to temporarily reduce the vehicle to a "manual steering column" due to a shortage of chips, and then upgrade the "electric steering column" for car owners free of charge, but now officials have changed their mouth not to upgrade free of charge, offering only 2300 yuan in vouchers, while installing electronic steering columns separately in 4S stores costs 30, 000 yuan. Porsche's unilateral modification of product configuration and compensation has aroused the anger and dissatisfaction of many car owners in China.

The Porsche Taycan Cross Turismo model was officially launched in China on April 27, but during the live broadcast of the online launch of the new car held by Porsche's official Weibo, a large number of online rights activists emerged in the studio, and the new car instantly became a large-scale "rollover" scene. In response to this matter, Porsche China apologized to the car owner for the first time on April 30. In the apology letter "A letter from Porsche to Chinese car owners", Porsche said: "in the second half of 2021, we learned from headquarters that in order to ensure the timely delivery of vehicles, some models are equipped with steering columns with electric regulation function to be replaced by manual adjustment. To ensure that the steering wheel position adjustment function can still be realized after the delivery of the vehicle. At the same time, it is planned to restore this function through modification when the shortage of related chips is alleviated. Porsche also pointed out: at the end of the first quarter of this year, Porsche headquarters decided to cancel the follow-up replacement plan, causing dissatisfaction among car owners. We have quickly set up a task force, led by Porsche headquarters and Porsche China, together with relevant suppliers to study all possibilities and look forward to finding a solution as soon as possible.

However, the official Porsche apology letter of more than a thousand words, netizens did not buy it, some Porsche owners said: "Porsche's statement did not solve any substantive problems, the whole article was forced." Compensation is vouchers, not cash, and will eventually be spent in 4S stores, which is no different from no compensation. " Since then, the incident continued to ferment online. Douyin auto blogger Boss Cai released a video calling on car commentators across the network to pay attention to Porsche's "electric steering column" issue. In the public video, the blogger mentioned "Brother Monkey said car, Xiaogang senior, Chen Zhen, super teacher" and many other big V car circles, and implored them to come forward and speak for the huge group of Porsche owners in the Chinese market. On May 11, the topic "Porsche apology letter was constantly complained by netizens" rushed to the hot search list of Weibo, and the Porsche incident continued to be a hot topic of public opinion. On May 12, Porsche responded again: "at present, the task force composed of Porsche headquarters and Porsche China has also conducted in-depth discussions with relevant suppliers. And the future supply and production of spare parts have been reorganized and analyzed. Through our efforts, we have made some progress in the possibility of restoring this function. We will give a clear answer to our customers and the public in the next few days. "

In fact, due to the influence of the COVID-19 epidemic and the global chip supply shortage and other factors, the global automobile industry has been generally trapped by the supply chain crisis since 2020, and the lack of core has led to production reduction, vehicle distribution reduction, and suspension of new car delivery has long become the norm in the automobile industry. However, if car companies should make clear communication with consumers during the reduction, so as to avoid disputes and unnecessary trouble. Many car companies, such as BMW, Audi, Euler, and so on, have previously reduced some models due to lack of cores. In order to prevent the loss of consumers' rights and interests, these car companies are the first to issue announcements and give solutions, whether it is price reduction or the formulation of a reinstallation schedule to clearly inform consumers. On the other hand, Porsche's operation will really chill consumers.

Data show that Porsche is a world-famous luxury car brand of Volkswagen in Germany. 911,718 (including Boxster, Cayman), Panamera, Cayenne and Macan are all its sales models. According to official Porsche data, Porsche sold 301915 vehicles worldwide in 2021, an increase of 11% over the same period last year. Porsche delivered 95671 vehicles in China in 2021, an increase of 8% over the same period last year. For seven consecutive years, Porsche has become the largest single market in the world, accounting for 32% of the global market. In other words, the importance of the Chinese market to Porsche is self-evident. Of course, this also means that the continued growth of Porsche sales in China is also inseparable from Chinese consumers' recognition and trust of its brand. As for the response Porsche will give in the next few days, the auto industry will continue to pay attention.

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