AutoBeta(AutoBeta.net)05/16 Report--

On May 16, Euler Automobile announced on its official Weibo account that the brand-new pure tram ballet cat owned by Euler Automobile will be pre-sold on May 20 and officially launched in mid-June. Euler Ballet Cat is the fifth production model of Euler brand, positioning pure electric compact car, mainly aimed at female users, estimated price or about 200,000 yuan.

On August 14 last year, Euler Automobile officially named the car "Euler Ballet Cat" and appeared at Chengdu Auto Show. The ballet cat was built on the Great Wall lemon platform. From the pictures previously exposed, the ballet cat adopted a very retro design style and looked quite stylish. In terms of appearance, the new car looks more retro. The new car adopts the design concept of elegant renewal arc aesthetics. The whole car uses a lot of arc design, and the shape is very round. Specifically, the front face of the new car adopts a large size exposed chrome bumper, both sides are uniquely shaped LED headlight groups, and the interior of the headlight incorporates annular daytime running lights, which is very recognizable. At the rear of the car, the hatchback tailgate is used at the rear of the new car with a small size spoiler design, and the overall shape echoes the front face.

In terms of body size, the length, width and height of the new car are 4401/1867/1633mm respectively, the wheelbase is 2750mm, and 18-inch tires are used. In terms of body color matching, there are six kinds of body color matching for the new car, including fixed white, azure, rice glaze, Junxia, dawn and dusk blue white, golden wind jade dew, etc. The overall color selection tends to be light color style preferred by women.

In the interior part, the new car will adopt the embracing integrated "flower elegant cockpit" design, combined with the full-body rounded double screen design, highlighting the overall sense of science and technology. In addition, the new car as the main female user model, interior part of the new car will also launch exclusive steering wheel, piano modeling button function area, round headrest and so on, further enhance the retro fashion of the new car. In terms of power, the new car will be equipped with a drive motor with a maximum power of 126kW and matched with lithium iron phosphate battery pack, which is divided into 47.78kWh, 49.92kWh and 60.5kWh. In terms of endurance, the new car will offer 380km, 401km and 500km battery life versions for consumers to choose from.

According to the data, Euler positioning "more female" automobile brand, is the new energy automobile brand owned by Great Wall Motor. Before that, Euler automobile brand owned several models of Euler black cat, Euler white cat and Euler good cat. On February 14, Euler automobile issued a temporary notice to 4S shop, asking dealers to stop receiving orders from Euler black cat and white cat from 0:00 on February 15, and clearly informing manufacturers that they no longer accept orders. On the evening of April 11, Dong Yudong, CEO of Great Wall Motor Euler Brand, posted a post on Euler App revealing the production status of Euler black cat and white cat. The content of the post shows that affected by the epidemic situation, suppliers have not recovered at present, and it is expected that the production of black cat vehicles will continue to be suspended this week. White Cat has won the inventory resources of some parts suppliers, which can support the production of 146 white cats in two days from 15 to 16, including 97 luxury models of 305km, which are expected to deliver most orders before November 23, and 49 luxury models of 360km (small wild cat version), which are expected to deliver most orders before November 14.

According to statistics, the best-selling model of Euler brand in 2021 is Euler Black Cat with 63492 vehicles, followed by Euler Good Cat with 49900 vehicles and Euler White Cat with 20605 vehicles. Euler black cat and Euler black cat as one of the best-selling models of Euler brand, according to Dong Yudong said before, Euler brand suddenly suspended the order of this model, not only due to production capacity, because the order to be delivered at present reaches 20,000 units, but also profit trend, because every sale of an Euler black cat will lose more than ten thousand yuan, and Euler black cat as the best-selling model, stop receiving orders intended to stop losses in time. In addition, industry insiders believe that the sudden stop of Euler Automobile from receiving new orders from black cats and white cats does not rule out preparation for the high-end transformation of the brand. According to the product planning, Euler brand will launch at least 4 brand-new models this year, including Euler ballet cat, Euler punk cat, Euler lightning cat and Euler cherry cat, among which, ballet cat mainly female consumers, the price range or 150,000 - 200,000 yuan; Lightning cat mainly neutral consumers, that is, male and female consumers can drive this new car, the price range or about 200,000 yuan, is expected to be launched in the second quarter of this year; Punk cat mainly focuses on secondary female, estimated price between 200,000 - 250,000 yuan; cherry cat mainly focuses on overseas market, may also be listed in China in the future, is expected to be launched this year. According to the new car product planning of Euler, the pricing of new cars is more than 150,000 yuan or even 200,000 yuan, which means that Euler automobile is developing towards the middle and high-end market, while Euler black cat and Euler white cat are electric vehicles with less than 100,000 yuan under Euler brand. For example, the guidance price of Euler black cat is 698 - 84,800 yuan, and the guidance price of Euler white cat is 718 - 88,800 yuan.

Since Euler Black Cat and Euler White Cat suddenly announced that they would stop receiving orders, Euler Good Cat has become the only model sold by Euler Automobile. In short, Euler's current sales volume mainly comes from Euler Good Cat. Data show that in April this year, the sales volume of Euler brand was 3088 vehicles, down 58.69% year-on-year, almost cut, which is the brand with the highest sales decline in April of Great Wall Motor. As for whether the various models of Euler brand will be launched this year can be sold well or left to the market to answer.

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