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On the evening of May 16, BYD's high-end brand Tengshi was officially released, and the pre-sale price of Tengshi D9, the first MPV model owned by Tengshi Automobile, was officially announced. The new car was positioned as a medium and large MPV, and DM-i super hybrid version and pure electric power option were launched. Among them, DM-i super hybrid version has 4 models with pre-sale price of 335,000 - 445,000 yuan; pure electric version has 2 models with pre-sale price of 395,000 - 460,000 yuan. In addition, the new car also launched a four-seat Genesis model, priced at 660,000 yuan, limited to 99 units.

In terms of appearance, the new car adopts a brand-new design language, and provides two kinds of front face shapes, namely array armor style grille and straight waterfall grille respectively. The large size front air intake grille covers almost the whole front face, and both sides are equipped with sharp matrix headlights, which makes the whole look quite luxurious and atmospheric.

On the side of the car body, the new car body is slender, using the standard MPV-style body structure, the second row adopts double-sided electric sliding doors, the door handles are traditional style, in addition to streamlined waist line and push-down roof, the new car is also equipped with 19-inch multi-spoke rims, making the whole car sporty. At the rear of the car, the overall design of the new car is relatively simple. The taillights adopt the popular through-type LED taillights. The internal arrow-type taillights make the car highly recognizable. The new car is also equipped with a small roof spoiler. In terms of body size, the length, width and height of the new car are 5250/1960/1920mm respectively, and the wheelbase is 3110mm, positioning medium and large luxury MPV. In terms of body color, the new car offers five colors: morning gold, morning blue, white, gray and night black.

In the interior part, the new car adopts an embracing cockpit layout, equipped with 10.25-inch full LCD instrument and 15.6-inch central control suspension screen, built-in Tengshi Link high-performance 5G system, steering wheel adopts double-spoke design, multi-function buttons are touch-sensitive design, the overall sense of science and technology is full. In terms of seat layout, the new car adopts a 2+2+3 seven-seat layout.

In terms of power, the new car has launched DM-i super hybrid version and pure electric two power options, equipped with blade battery, DM-i model equipped with 1.5T cloud-plug-in hybrid system, maximum endurance 1040km, divided into pure electric endurance 190km and 50km two models, loss of electricity fuel consumption of 6.2L and 5.9L respectively, two drive modes have two-wheel drive and four-wheel drive models.

Tengshi D9 is BYD's first product after leading Tengshi brand. According to Tengshi Automobile's official micro blog, Tengshi D9 has won more than 3000 orders within 30 minutes of pre-sale. Today, Zhao Changjiang, general manager of BYD Tengshi Sales Department, also issued a document saying: Tengshi D9 pre-sale 24 hours order volume may exceed ten thousand.

At present, there are still gaps in the high-end MPV segment market, and only some automobile enterprises have laid out pure electric MPV. However, since this year, domestic brands such as Tengshi Automobile have launched the layout MPV segment market. In terms of market competition, Tengshi D9 will form a competitor with Lantu Automobile's first MPV model "Lantu Dreamer" after its launch. On May 7 this year, Lantu Automobile's first MPV model "Lantu Dreamer" was officially launched. As a contrast, Lantu Dreamer positioned a large MPV with a vehicle price range of 369,900 - 439,900 yuan. From the positioning of the two cars, Tengshi car and Lantu Dreamer's new car positioning is very similar, but from the seat layout, Tengshi D9 model will have certain advantages in the second row, while Lantu Dreamer has more advantages in driving.

According to the data, Tengshi Automobile was founded in 2010 and is headquartered in Shenzhen City. It is a joint venture established by BYD, a Chinese new energy automobile company, and Daimler, a world luxury car manufacturing giant. Shenzhen Tengshi New Energy Automobile Co., Ltd. was established on February 16,2011, with BYD Automobile Industry Co., Ltd. and Daimler Greater China Investment Co., Ltd. holding 50% respectively. On February 14 this year, Tengshi Automobile Sales Service Co., Ltd. was established. The company is a wholly-owned subsidiary of BYD Automobile Industry Co., Ltd. with registered capital of 50 million yuan. The legal representative He Zhiqi is the general manager and chairman of BYD Automobile Co., Ltd. As the first joint venture brand of new energy vehicles in China, Tengshi Automobile attracted much attention due to the strong background of both shareholders at the beginning of the brand, but its sales performance was poor. According to the data, the sales volume of Tengshi from 2015 to 2019 was 2800 vehicles, 2287 vehicles, 4713 vehicles, 1974 vehicles and 2089 vehicles respectively, and the accumulated sales volume in five years was 13863 vehicles, with accumulated losses exceeding RMB 3.5 billion yuan. By 2020, although Tengshi Automobile has added Tengshi X, its average monthly sales volume in 2020 is still less than 350 vehicles. The reason why the sales volume is not ideal is that Tengshi X is based on BYD Tang EV600. Data show that the cumulative sales volume of Tengshi in 2020 is only 4175 vehicles.

It is understood that at last night's Tengshi brand conference, Tengshi announced a brand-new brand visual logo for the first time. Wang Chuanfu, chairman and president of BYD Co., Ltd., said that in BYD's business segment, Tengshi brand will undertake compatible BYD Dynasty series, Ocean series upward connection has not yet released high-end brands. In the future, BYD will be responsible for the strategic planning of Tengshi brand, especially providing all-round strong support for Tengshi in terms of technology research and development, product planning, etc. Meanwhile, Mercedes-Benz will continue to support Tengshi's career development. According to the product planning, the future Tengshi family will launch five series products such as D, E, N, Z and A. For the short-term product plan, Zhao Changjiang, general manager of BYD Tengshi Sales Division, had previously posted a micro blog saying that Tengshi will release three models this year, including MPV, medium and large SUV and medium-sized SUV. Now with the release of Tengshi high-end brand, we still have to wait and see whether Tengshi Automobile can usher in innovation.

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