AutoBeta(AutoBeta.net)05/18 Report--

On May 18, Baoneng released a letter to all car owners on its official platform, which mentioned that in order to cope with the dual test of the impact of the epidemic and the "broken chain" of the supply chain, Quan Zhi Automobile has changed its business model. the service network has been adjusted. As the after-sales service is in the new mode, some service outlets have withdrawn, causing a small number of car owners to worry about the after-sales service of Quan Zhi Automobile.

For the troubles of the car owners, Baoneng Automobile will not shy away from facing the focus, sincerely apologize to the car owners, and try its best to solve the problem by seeking truth from facts. At the same time, it promises to all car owners that Baoneng Group will unswervingly develop the automobile industry and continue to provide high-quality after-sales service to all car owners with the strategic height of the group's first core industry.

In addition, Baoneng said in its letter that it apologized to the owner and said it would try its best to solve the problem. At the same time, Baoneng Group also promised that Baoneng Group will unswervingly develop the automobile industry and continue to provide high-quality after-sales service to all car owners with a high degree of continuous investment in the strategy of the group's first core industry. It said that after Baoneng Group strategically invested in Quan Zhi Automobile, it always regarded the operation and development of Quan Zhi Automobile as the primary task and goal of Baoneng Automobile Group.

On May 7, a document entitled "consumption warning on Guanzhi Brand cars" issued by Shandong Automobile Circulation Association sparked a heated discussion on the Internet. The contents of the document show that the consumer rights protection workstation of Shandong Automobile Circulation Association received a number of complaints from owners of Guanzhi cars in Jinan that there were no after-sale 4S stores in after-sale repair and maintenance. after investigation, it was found that the four Guanzhi automobile direct stores in Jinan had closed down and the factory's service phone had been cancelled. The headquarters of Baoneng Group was returned due to empty letters, so the association put Baoneng Guanzhi automobile brand on the consumer blacklist to remind consumers to be cautious about buying. In addition, car owners in many other places also complained on the black cat complaint platform that the 4S shop closed down when the car broke down and no one could be found after sale.

In response to the incident, the relevant person in charge of Baoneng Group responded that the headquarters of Baoneng Group was not empty, but that the office location had been changed, and said that Baoneng Automobile Jinan Jiyang store could provide relevant after-sales maintenance services. Baoneng Automobile National Service Hotline is also in normal service.

Data show that Quan Zhi Automobile was established in 2007, jointly invested by Chery Automobile Co., Ltd. and the Israel Group. In the three years from 2014 to 2016, Qoros launched several models: Quan Zhi 3 five door version, Guanzhi 3 Urban SUV, Quan Zhi 5 SUV and Quan Zhi 3 GT, but sales remained sluggish. According to relevant data, Qoros suffered a loss of 6.6 billion yuan from 2014 to 2016, and against this backdrop, Qoros also had to seek new exports. In 2017, Baoneng Group strategic investment Guanzhi Automobile became a major shareholder, forming a tripartite shareholder holding of Baoneng, Chery Automobile and Quantum. In January 2019, Baoneng again bought a 12 per cent stake in Quantum for 1.56 billion yuan, increasing Baoneng's stake in Quan to 63 per cent.

After Baoneng Group acquired Qoros, Baoneng Yao Zhenhua said that for five consecutive years from 2018, Baoneng would invest 10 billion yuan in new car research and development, and is expected to launch 26 new models by 2022. However, even with the addition of Baoneng, it still did not reverse the plight of Quan Zhi. Although Qoros sales increased in 2018, they have since declined year by year. Sales fell from 63000 in 2018 to 22700 in 2019, 13100 in 2020 and just 4883 in 2021.

At present, Qoros is in a very disadvantageous position, and in terms of its sales in 2021, it simply cannot achieve the economies of scale needed by the enterprise. In addition, the financier Baoneng is now unable to protect itself, and the whole Baoneng system is in debt crisis. If Baoneng's own debt crisis is not resolved, it may be difficult for Qoros to improve. Although in January this year, Baoneng unveiled two new cars. One is the GX5 (code name GX16) from the new luxury intelligent new energy vehicle brand "BAO", and the other is the Guanzhi 6 (code name C21) from Qoros. However, some industry insiders pointed out: this is basically a dying struggle, there is no advance publicity, last year's sales volume is only a few thousand, and the negative public opinion on Baoneng Guanzhi has not been clear. the launch of two new models is basically useless.

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