AutoBeta(AutoBeta.net)05/18 Report--

Today, according to Sina Finance report, market news, Evergrande postponed the pre-sale of electric vehicles indefinitely. As soon as the news came out, it immediately triggered a heated discussion on the Internet. Then in response to the news, a source close to Evergrande responded to the media "Financial World": "rumor-mongering".

It is worth noting that recently, there has been a lot of news about Evergrande. Yesterday, according to a media report in the Future Automobile Daily, an employee from Evergrande Group disclosed to it that Hengchi 5 will start pre-sale on May 20 with a deposit of 1000 yuan. Earlier, it was revealed that Evergrande's first model, Hengchi 5, had been pre-sold during May Day, and within 10 hours of blind booking, the Hengchi 5 order reached 50,000 units. But then, Evergrande car customer service staff said: "the pre-sale of Hengchi 5 has not yet begun."

It is worth noting that the issue of whether Hengchi 5 can be mass produced and sold has always been a topic of concern to people in the industry. Since Hengchi 5 offline, Evergrande has been constantly laying out the sales channels of Hengchi 5. Evergrande has been recruiting since the beginning of this year, and the relevant auto sales consultants work in Beijing, Shanghai, Guangzhou, Tianjin, Shenzhen, Zhengzhou, Hangzhou, Chengdu, Chongqing, Wuhan, Nanjing, Changsha, Xi'an, Hefei and Haikou, a total of 15 cities. According to the plan, Hengchi brand will build 36 Hengchi exhibition and experience centers, 1600 Hengchi sales centers and 3000 self-built and authorized maintenance after-sales service centers.

On April 20, Hengchi Guorui New Energy vehicle sales (Beijing) Co., Ltd. was established, which is 100% owned by Hengchi New Energy vehicle sales Co., Ltd., with a registered capital of 100 million yuan. Its business scope includes new energy vehicle sales, second-hand car distribution and so on. On April 21, Evergrande Xu Jiayin took the management team to Guangzhou Evergrande Center for all-round experience. For Hengchi platform 5, Xu Jiayin personally experienced the appearance and interior of Hengchi 5 vehicles, and praised: beautiful! It's beautiful! On April 30, Hengchi officially issued a recruitment order, mainly in the face of recruitment in 18 cities across the country. At the same time, Hengchi also announced its order-based sales, light asset operation, small and sophisticated exhibition hall, located in the automobile business circle, unifying retail prices and ensuring sales profits. In addition, the requirements for the qualifications of agents are put forward: 1. Agree with the business philosophy and sales model of Hengchi Automobile, and have full confidence in Hengchi Automobile cause and are willing to invest and develop together for a long time. 2. Registered by the national industrial and commercial administration, it has independent legal personality and legal business certificate, and the registered capital is not less than 5 million yuan; 3, it has the venue requirements to meet the operating needs of Hengchi Automobile. 4, to be able to set up a qualified management team for Hengchi; 5, the enterprise is in good condition and has sufficient financial strength; on May 8, the recruitment of the first round of authorized agents of Hengchi Automobile ends.

It is understood that Hengchi 5 positioning compact pure electric SUV, standard Mercedes-Benz GLA, Audi A3, BMW X1 and other entry-level luxury cars. Earlier, Xu Jiayin, chairman of Evergrande, made it clear at the mobilization meeting of "working hard for three months to achieve Hengchi 5 mass production" held on March 22: "Hengchi 5 mass production must be realized on June 22." According to an earlier online survey on the pricing of Hengchi 5, three options are given for the price of Hengchi 5, which are 15-180000 yuan, 18-210000 yuan and 21-240000 yuan respectively. In this regard, some industry insiders said that Hengchi 5 has no advantage in terms of hard power such as exterior design or autopilot. In addition, the parent company Evergrande Group is also in trouble, Hengchi can smooth budget delivery is also in doubt.

At present, there are still some difficulties for Hengchi to succeed. Evergrande Group has been exposed to financial problems since 2021, and Evergrande Motors has also been affected. In addition, Evergrande also experienced a collapse in share prices, a number of "allies" cashing in "running away", factory shutdowns and so on. The parent company Evergrande Group, which is deeply in debt, announced in October last year that new energy vehicles will become the main industry, which also indicates that Evergrande will focus on new energy vehicles and real estate in the future. However, in the context of huge debt, mass production listing of vehicles may only be the first step, and a large amount of cash flow is needed to support it. Earlier, in order to change lanes to overtake, Evergrande Group invested 29.4 billion yuan and lost 15 billion yuan. As for the development and orientation of Evergrande New Energy, Xu Jiayin has indicated that he wants to become the largest and strongest new energy vehicle group in the world in 3-5 years. However, at present, it has not been realized yet.

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