AutoBeta(AutoBeta.net)05/19 Report--

According to Sina Finance, market news, Evergrande postponed the pre-sale of electric vehicles indefinitely. On the evening of May 18, Hengchi's official Wechat account issued a "statement": the market news circulating online about "Evergrande indefinitely postponing the pre-sale of electric vehicles" is seriously false. Affected by the epidemic, the original mass production time of Hengchi 5 was adjusted to September 20, 2022 on June 22, 2022, and the pre-sale work is under normal progress.

The importance of Evergrande's mass production for Evergrande Group and Xu Jiayin is self-evident and is the beginning of a turnaround. In October 2021, Evergrande announced that it would transform into an industrial structure dominated by new energy vehicles and supplemented by real estate within 10 years under the background of deep debt crisis.

It is no exaggeration to say that new energy vehicles are the lifesaver of Evergrande Group, which is an important reason why Evergrande Group continues to show that it ensures the mass production of Hengchi cars. However, the mass production of new energy vehicles is not as simple as imagined. If something goes wrong, it will take more time and money. New energy vehicles are likely to become the straw that crushed Evergrande Group. Therefore, Hengchi delayed mass production time, in fact, in order to minimize the possible problems of products, after all, in the car-building matter, Evergrande is still a "rookie".

For Evergrande, the challenge of mass production of new energy vehicles is great, but the pressure of sales after mass production is even greater, especially the after-sales service system of new energy vehicles. Judging from the current debt situation of Evergrande Group, the construction of brand service stores is worrying, which will also affect the confidence of car buyers.

Evergrande car-building, Xu Jiayin can be called a "RMB player", "there is no shortage of money" incisively and vividly. Xu Jiayin summed up Evergrande's car-building philosophy in 15 words: buy, cooperate, circle, big, good. In other words, problems that can be solved with money are not a problem in Xu Jiayin's view. In December 2019, at the signing ceremony of Evergrande Automotive Global Strategic Cooperation, Xu Jiayin called in 206automobile industry leaders and more than 1100 executives of the automobile industry chain. When the dozens of meters long cooperation document table was moved onto the stage, the real estate industry and the auto circle were shocked.

In August 2020, Evergrande ushered in a historic moment, with six cars: Hengchi 1, Hengchi 2, Hengchi 3, Hengchi 4, Hengchi 5 and Hengchi 6, covering A to D classes, as well as passenger cars such as cars, sedan cars, SUV, MPV and crossover cars. The first model will be put into production and launch next year. Evergrande President Liu Yongzhao said at the meeting that Hengchi will start trial production in the first half of next year, mass production will be achieved in the second half of the year, and is confident that Hengchi will quickly seize the market after listing.

At that time, Evergrande was in high spirits and Xu Jiayin was full of confidence. According to Xu Jiayin, Evergrande has invested 45 billion yuan in three years, with a sales target of 1 million vehicles in 2025 and 5 million vehicles in 2035, making it the largest and most powerful new energy vehicle group in the world.

The ideal is very full, the reality is very bony, with the Evergrande Group debt crisis, Evergrande not only failed to complete the mass production plan on schedule, and even the new energy vehicle business can be sold. On August 10, 2021, China Evergrande announced that "the company is in contact with several potential independent third-party investors to discuss the sale of some of its assets." including, but not limited to, the sale of part of the interests of the company's listed subsidiaries, China Evergrande New Energy Automobile Group Co., Ltd. And Evergrande property Group Co., Ltd. "

Of course, there is still no news about whether the car business will be sold, and Evergrande's mass production cannot tolerate the slightest difference when the Evergrande Group is mired in a debt crisis. Now, Evergrande's biggest goal is to ensure the mass production of Hengchi 5. According to Xu Jiayin's requirements, "the Automobile Group must work hard day and night, work hard for three months, and achieve Hengchi 5 production on June 22, so as to lay a solid foundation for the healthy and sustainable development of Evergrande."

Prior to this, there are not a few new power brands released in the same period as NIO and Xiaopeng, but they generally stay in the PPT stage, even if they achieve the goal of mass production and listing, the brands that eventually fall will not exceed er. Therefore, mass production is only the beginning, not the end. As a luxury cross-border car brand, Hengchi means a lot of counterfeiting in its stores in order to match its market positioning, while the laying of brand stores is worrying at a time when Evergrande is mired in a debt crisis. New energy vehicle is an industry with huge R & D investment and long return cycle, but for Evergrande, which has not yet achieved mass production, it is still in the early expansion stage.

As for whether Hengchi 5 can be recognized by consumers is a question mark, but the market is generally not optimistic: one is that Hengchi 5 has no brand advantage, and the delayed delivery of some properties after the Evergrande debt crisis has affected its credibility; the second is that Hengchi 5's product strength is not bright enough, from life, body size to shape design can only be counted as OK, but in the face of other mature products, there is no strong competitiveness. Generally speaking, the sales and reputation of Hengchi 5 affect the future of Evergrande Group as well as the future of other models. A more far-reaching impact is whether Evergrande can have the function of hematopoiesis and relieve Evergrande's debt pressure. "it is not easy to build a car, and it is even more difficult to build a car across the border. This is a matter of both skill and money, and timing and luck also account for three points. "

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