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The Euler Ballet Cat, a brand new model of the Great Wall car brand, officially went on sale on May 20, with a pre-price range of 193000 yuan to 223000 yuan. The new car, based on the Great Wall lemon platform, is positioned as a compact pure electric car with a total of four models, mainly aimed at female users, and is expected to go on sale in mid-June.

As a brand new model of Euler, the biggest highlight of the ballet cat is that it adopts the retro design of the 1950s and 1960s, and provides a variety of configurations and functions designed for female car owners. In terms of appearance, the new car has adopted a very retro design style many times and looks quite stylish. Specifically, part of the new car on the front face uses a large-size exposed chrome bumper, flanked by a unique LED headlamp group, and the interior of the headlamp is integrated with circular daytime driving lights, which is highly recognizable.

On the side of the body, the new car uses a large number of arc design, the shape is very round, in addition, the new car front and rear bars, side, rearview mirror, eyebrows and other places are decorated with chrome plating. In the rear part, the new car uses a hatchback rear door with a small size spoiler design, and the overall shape echoes with the front face. In terms of body color matching, the new car has a total of six body colors, including fixed white, azure, rice glaze, Junxia, morning and evening bluish white, golden style and so on.

In terms of body size, the length, width and height of the new car are 4401/1867/1633mm, wheelbase is 2750mm, positioning compact pure electric vehicle. For reference, the smart wizard # 1 has a length, width and height of 4290/1910/1698mm and a wheelbase of 2750mm, respectively. By contrast, the new car has improved in length and width.

In the interior part, the new car still follows the retro design style. the new car uses an all-in-one "Huayang elegant cockpit" design, in conjunction with the current popular rounded double screen design. the frame of the dashboard and the central control screen adopts a circular arc design, highlighting the overall design style of retro and science and technology. In terms of tone, the main tone of the car is matched with pink and white. In addition, as the main female user model, the new car also introduces its own steering wheel, functional area for piano buttons, round headrest, large aperture cosmetic mirror, lipstick lattice and supplementary lights, and so on. it further enhances the retro fashion of the new car and its positioning for female car owners.

In terms of power, the new car will be equipped with a permanent magnet synchronous motor with a maximum power of 126 kilowatts and a peak torque of 250 Nm, and match lithium iron phosphate batteries. In terms of battery life, the new car offers two versions: 401km and 500km.

In terms of competitive products, from the pre-sale price range of 193000-223000 yuan for Euler ballet cats, the pre-sale price overlaps with that of the recently launched smart elf # 1 (the pre-price range is 19-230000 yuan), but the new car is slightly lower in terms of battery life. Smart elf # 1 has a range of 535km and 560km respectively, and it is expected that there will be competition between the two cars after the new car is launched. However, for the new car 193000-223000 yuan pre-sale price, many netizens commented: the new car sold to the 200000 level price is high.

In this regard, Euler brand CEO Dong Yudong said: "there are many factors that determine car prices, but the core is the strength of the product." As the first female-only car created by Euler, we all have those worthy of exclusive, those basic functions that must be achieved, and those driving experiences that exceed users' expectations. " Dong Yudong also pointed out: "focusing on building cars for women is the best solution for Euler cars for the future." Today's consumer market does not win in the big and comprehensive, but in the small and specialized. "

Since Euler Black Cat and Euler White Cat suddenly announced that they would stop taking orders, Euler Motors has only one model on sale. According to the data, the sales of the Euler brand in April were 3088, down 58.69% from the same period last year, almost halving. It was the brand with the biggest decline in sales of Great Wall in April.

Euler Black Cat and Euler Black Cat are one of the best-selling models of the Euler brand. Dong Yudong said that the sudden suspension of orders for this new model by the Euler brand is due to production capacity, as the current order to be delivered has reached 20,000 units, and it is also a profit trend, because every Euler Black Cat sells a loss of more than 10,000 yuan, while Euler Black Cat, as the best-selling model, stops taking orders to stop loss in time. People in the industry believe that Euler cars suddenly stop receiving new orders for black and white cats, and it is not ruled out that they are preparing for the high-end transformation of the brand. According to the plan, the Euler brand will launch at least four new models this year, and the new cars will be priced at more than 150000 yuan or even 200000 yuan, which means that Euler cars are developing into the middle and high-end market. This year, the Euler brand will launch four new models, including Euler Ballet Cat, Euler punk Cat, Euler Lightning Cat and Euler Cherry Cat, among which Lightning Cat focuses on neutral consumers, that is, both male and female consumers can drive the new car. the price range may be around 200000 yuan and is expected to go on sale in the second quarter of this year. Punk cats are mainly aimed at two-dimensional women, and the expected price is between 20 yuan and 250000 yuan. Cherry Cat mainly focuses on overseas markets, may also be listed in China in the future, and is expected to be launched this year.

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