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BYD's high-end brand may launch in August, the new brand may be named StarCraft, and its first model will be a high-end off-road SUV,2023 similar to Mercedes-Benz G-Class with non-load-bearing body, which is expected to sell for between 50 and 800000 yuan in the first half of the year, Caijing reported. It is understood that the future high-end brand models launched by BYD will use Huawei MDC computing platform, equipped with dual lidar, while the first high-end off-road SUV will be equipped with wheel-side motors, which can complete a U-turn through the front and back of the tires, and have high-performance motors and good acceleration capabilities. In this regard, many netizens commented that if this news is true, whether it means that BYD will build a car jointly with Huawei.

In response to the above news, Finance Network Automobile contacted the relevant person in charge of BYD, and the relevant person in charge of BYD said that there was no information to be disclosed at present. So far, BYD officials have not responded to the news.

On May 10, well-known car blogger @ Wu Pei revealed that Tengli is a high-end brand of BYD, but there is also a more high-end brand called Xingsky, which means "looking up at the stars in a down-to-earth manner." At the same time, the planned product will be a non-load-bearing body SUV similar to Mercedes-Benz Big G, the vehicle uses wheel-side motor technology, and can also complete in-situ U-turn and high-performance motor loading through forward and backward rotation of tires. In addition, BYD Star will have another more mysterious model. However, the blogger has deleted Weibo, and BYD officials have not responded.

In fact, there was news that BYD would launch a high-end brand as early as last year, and on August 30 last year, according to the Financial Associated Press, sources revealed that BYD's high-end brand would be put into mass production in the first quarter of 2023. At that time, some people in the industry believed that the current new energy vehicle market ushered in many competitors, but BYD's car sales still achieved high growth. at the same time, the new energy vehicle industry is still in a period of rapid development, and there is still room for growth in the future. but there may be short-term adjustment demand. In addition, at the previous BYD high-level communication meeting, Li Yunfei, general manager of BYD Automotive Brand and Public Relations Department, said that BYD will launch a high-end brand product, target audience and product price will be very different from before, among them, high-end brand products will have "independent brand, independent team, independent sales network", the product price will be 500000-800000 yuan. Li Yunfei believes that this model is "enough for people to see at first glance, the eyes do not want to leave."

In December of the same year, a "BYD New car Plan for the next 1-3 years" was also published online, which covers three product camps currently sold by BYD, namely, the Ocean Series, the Dynasty Series and the e-Net. the high-end brand that BYD will launch in 2022.

Judging from the current automobile market, many automobile companies in the automobile field have entered the high-end market by establishing new brands, such as BAIC-Jihu, Dongfeng-Lantu, Changan-Avita, Great Wall-Salon, SAIC-Zhiji, Geely-Polar Krypton and so on, and the models launched by these brands have reached the price range of traditional luxury brands. BYD is one of the domestic independent brands. It may only be a matter of time before BYD launches a new high-end brand. In essence, the establishment of high-end brands can effectively improve the image of brands, but some industry insiders say that the high-end brands such as Mercedes-Benz, BMW and Audi are not achieved overnight. Many brands achieve high-end brand image after decades or even hundreds of years. It will be difficult for car companies to try to build new independent high-end brands, but it will be more difficult not to take this step in the future.

According to the auto industry, BYD was founded in 1995, listed on the Hong Kong Stock Exchange in 2002 and listed on the Shenzhen Stock Exchange in 2011. BYD first started with the battery business and officially entered the automobile industry by acquiring Qinchuan Automobile in 2003. At present, BYD has taken the lead in announcing its withdrawal from the fuel car market, becoming the first traditional car company in the world to announce that it will stop the production of fuel vehicles, and will not launch new fuel vehicles in the future.

According to public data, BYD's retail sales in April were 104800, up 138.4% from a year earlier, making it the only car company on the list to achieve growth and the only one on the list to sell only new energy vehicles. In terms of specific models, BYD had more than 10,000 models in April, including 25105 in Song, 20292 in Qin, 13406 in Han, 11959 in dolphins, 10107 in Tang and 10079 in Yuan PLUS. Due to BYD's announcement that it would stop production of fuel-fueled vehicles, the above figures were contributed by new energy vehicles.

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