AutoBeta(AutoBeta.net)05/22 Report--

On May 20, Dongfeng Peugeot new 408 forecast map released, the new car will be launched in June, the estimated starting price of the new car or about 110,000 yuan. According to the official introduction, Dongfeng Peugeot new 408 will be Peugeot in the domestic market for the first time to adopt the brand-new lion standard model, after the release of the new 408, Dongfeng Peugeot will adopt Peugeot global brand update launched after the brand-new lion standard, follow-up new products will also continue to replace the brand-new lion standard.

The preview of the new car only shows the side lines of the new car. The new car has sharp lines and a slip-back roof. It looks slender as a whole. It is expected that the new car will be improved compared with the current model in terms of body size. Combined with the previous Peugeot new 408 real car, the new car basically continues the overseas version of Peugeot 308 design modeling in terms of appearance. Specifically speaking, the front face part of the new car adopts the large size front air intake grille and combines the dot matrix type middle net, the middle net hangs the new Peugeot lion logo LOGO, both sides are equipped with long and narrow headlight group and tusk LED daytime running lights, the acceleration hood is marked with the word "408," the overall recognition is extremely high. In addition, the front and rear lamp groups of the new car have also been updated, and the new headlight group will use the latest tusk LED lamp strip of the current Peugeot family, which makes the overall sporty feeling full. At the rear of the car, it is expected that the new car will adopt a polygonal taillight group, connected by a black trim panel in the center, with a two-out exhaust layout on both sides below.

In the interior part, the new car also adopts a brand-new design style. In terms of color, the new car adopts light and dark color matching, equipped with double-spoke multi-function steering wheel and suspended multimedia display screen. The configuration part can have voice interaction, Bluetooth, one-button start and other functions.

In terms of power, the official has not disclosed at present. As a reference, the current 408 is equipped with 1.2T three-cylinder and 1.6T four-cylinder engines, among which the 1.2T engine matches the 6-speed dual clutch gearbox and the 1.6T engine matches the 6-speed manual self-contained gearbox.

In terms of competing products, the new car may compete with Volkswagen Sagitar (currently priced at 133,500 - 165,900 yuan) and Honda Civic (currently priced at 119,900 - 169,900 yuan).

Dongfeng Peugeot is a brand owned by DPCA. In October 2002, Dongfeng Motor signed an expanded cooperation with PSA Group of France (Peugeot Citroen Group), from which Dongfeng Peugeot was born. On February 25,2021, Peugeot announced a global brand renewal and announced its 11th generation Lion logo. After the release of the brand-new lion standard, Dongfeng Peugeot announced the "New Lion Strategy" in the domestic market. Dongfeng Peugeot pointed out that it would accelerate the pace of launching new products and launch brand-new 4008, brand-new 5008,2022 models 508L, 2008 THE ONE and other models in different market segments for six consecutive years. The brand-new Peugeot 408 is the first Dongfeng Peugeot model to use the brand-new lion standard in China.

The automobile industry pays close attention to the official website of Dongfeng Peugeot. At present, Dongfeng Peugeot models on sale include Peugeot 408, Peugeot 508L, Peugeot 2008, Peugeot e2008, Peugeot 4008, Peugeot brand-new 5008 and other models. Among them, Peugeot 408 model is a compact model launched by Dongfeng Peugeot on January 25,2010. The current Peugeot 408 is the second generation model of Peugeot 408, and the price is 119,700 - 159,700 yuan. Data show that in the past 2021, Peugeot 408 cumulative sales of 13086 vehicles, Dongfeng Peugeot's highest sales model, followed by Peugeot 4008 cumulative sales of 9495 vehicles, followed by Peugeot 508L cumulative sales of 8150 vehicles, the rest of the models are less than 5000 vehicles, although Peugeot 408 sales performance of 13086 vehicles has become an important source of Dongfeng Peugeot models, but compared with similar models, Peugeot 408 cumulative sales of only 13086 vehicles a year, less than the mainstream models of the same class monthly sales.

The latest figures show that from January to April this year, Peugeot 408 cumulative sales of 3365 vehicles; Peugeot 4008 cumulative sales of 4694 vehicles; Peugeot 508L cumulative sales of 3301 vehicles; Peugeot 2008 cumulative sales of 3327 vehicles. From the data point of view, the sales performance of Peugeot 408 in the first four months of this year is relatively general, basically consistent with Peugeot 508 and Peugeot 2008, as for the performance of the brand-new generation Peugeot 408 after listing is still waiting for market verification.

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