AutoBeta(AutoBeta.net)05/22 Report--

Following FAW Audi "Lesser Fullness of Grain advertisement" plagiarism incident, Honda car advertising is also suspected of plagiarism. On May 22nd, a blogger with the Weibo account "far far rather than far away" posted a post on Weibo questioning an advertisement posted by Honda that was suspected of plagiarism. "I'd rather be far away than far away," said the video's publisher, "Qupai", with the title "the Story of me and Mingyue Village: the company of UR-V, let love live up to expectations." In the video, the "manager" said that he had lived in Mingyue Village for five years and then decided to set up a plant dyeing studio, but the actor lived in Mingyue Village for five years and the whole village did not know her. therefore, the blogger "Ning Yuan rather not far" thought that the Honda brand advertisement was not appropriate, saying: "after watching this Honda ad, I feel that my life has been stolen."

The blogger pointed out that the entire video duration is five and a half minutes, and all the scenes are taken in Mingyue Village, of which more than 80% are at home, and 20% of them are "female owners" with Honda Motor and Mingyue Village. The advertisement was filmed in the remote home space of Mingyue Village without permission, and what the photographer said was the story background of plagiarizing the master, Ning Yuan, and the two did not know each other. Therefore, the blogger believes that Honda's advertising video is wrong in three places: 1) the remote home located in Mingyue Village is the offline space of the remote YUANJIA brand, and commercial advertisements are not allowed without permission; 2) there is serious theft of advertising copywriting; and 3) Honda, the brand side, grafted my life and story with its car brand, suspected of infringement without my prior consent.

In addition, Mr. Zhang, the person in charge of Yuanjia, said that he found that many Honda 4S stores were also using the video. On May 20, Mr. Zhang posted a private message of the video number, hoping to remove the video from the shelves and publicly apologize, but did not get a reply. At present, Mr. Zhang has contacted the lawyer to protect his rights, asking the video account and Honda to delete the video and make a public apology.

At present, the ad video of "Auto surging" has been deleted. In response to the above incident, Dongfeng Honda replied to Red Star News that it was understanding and confirming the relevant situation. On the other hand, the photographer of the advertisement said that it was not plagiarism, that the heroine and the advertising video were pure fiction, and that their experience might be very similar to that of some people. "this is completely inevitable." However, when they were filming on the site of "Mingyue far Home" at that time, they did not tell each other that it was a commercial shoot, and then they would communicate with each other.

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