AutoBeta(AutoBeta.net)05/23 Report--

After entering 2022, more and more car companies speed up the product layout and launch new models or replacement models, which have gained a lot of popularity in the market. However, whether these hot brand-new models or replacement models can achieve good sales results is the key to become popular style products. To this end, the automobile industry has focused on listing the new models and replacement models that have been listed in the past half a year to see their performance in the market.

In April, SAIC-Volkswagen Lingdu insured 4486 vehicles, of which the new Lingdu L insured 1816 vehicles. On March 31st, the new Lingdu L officially went on sale, with a price range of 14.99-189900 yuan. As a new generation of models, its appearance and interior adopt a new design style, while lengthening on the basis of the previous generation of models. From the perspective of vehicle history, Lingdu is a new compact car launched by SAIC Volkswagen in 2015, located between Passat and Lang Yi, and its appearance design is obviously different from other Volkswagen models, coupled with frameless door and back design. The early sales in the market are not poor, but the sales of this model are declining for many years, and the new Lingdu L has changed its way of appearance and interior design. Whether it can change the performance of the market is still unknown.

Changan Ford Mondeo, the number of dangerous vehicles in April was 2520. On April 13th, the new Mondeo officially went on sale, with a price range of 15.98-216800 yuan. According to the official website, Changan Ford currently sells Ruiji, Ruijie, Fox, Forrest and other models, but none of them are popular, and as the second mass production car introduced by Changan Ford, the new Mondeo is like a car born to save the Chinese market. In the Chinese market, there is no lack of cost-effective models, and what the new Mondeo lacks is not the product power, but the brand power, through the strong competition of Accord, Camry, Teana, Passat, Maiteng and other models, it's actually a big bet.

Brilliance BMW X5, the number of vehicles insured in April was 138. Brilliance BMW X5 officially went on sale on March 31, with 2.0T and 3.0T engines available, with a price range of 60.5-635000 yuan for 2.0T version and 70.5-775000 yuan for 3.0T version. According to the data of compulsory traffic insurance, the number of imported BMW X5 in 2021 is 50712. As a luxury medium and large SUV, the monthly sales of 4200 vehicles is still very strong. Of course, after the successful listing of the brilliance BMW X5, it is also exposed that the imported BMW X5 has varying degrees of discount in order to clear inventory, and it is unknown whether this has an impact on the sales of the brilliance BMW X5, but whether it is imported or domestic, it is BMW that will ultimately benefit.

Of the 500 Great Wall tanks, 280 were in danger in April. On March 18, the tank 500 officially went on sale, all equipped with 3.0T+9AT gearboxes, with a price range of 33.5-355000 yuan. As the second production car of the tank brand, its heat is not inferior to that of the tank 300. because it is too hot, it once breeds the chaos of scalpers reselling orders. It is understood that the order number of tank 500 has exceeded 60,000, and the reason for the lower risk of tank 500 in April may be related to production capacity. As a result, capacity and the supply chain may stand in the way of how much the Tank 500 will be delivered.

SAIC Audi A7L insured 140 vehicles in April. As the first SAIC Audi model, the Audi A7L attracted numerous eyes and high expectations from the outside world from the moment it was exposed, but its market performance was still unexpected, with a cumulative insurance number of 877 vehicles from January to April, while the total number of imported A7 vehicles was 1230. According to the official website, A7L is available in 2.0T and 3.0T versions, with 2.0T selling for 44.97-519900 yuan and 3.0T for 59.97-777700 yuan. It is worth mentioning that the imported A7 provides 2.0T high and low power engines with a price range of 58.58-684800 yuan, while the imported A7 Sportback 3.0T model will return to the Chinese market, with a guide price of 790000 yuan in the 55TSFI quattro premium market. In this context, what choices will consumers make?

What is the popular style? It usually refers to goods that are very popular and sell a lot. In the past, consumers did not have many standards for buying cars, such as brand, price, appearance, space, power and so on. Now, with the acceleration of technological innovation, consumers' concept of consumption has also changed, paying more attention to the use value of products, the level of car networking, and so on, which is no longer limited to things that can be seen and touched. Therefore, looking at the present, it is not easy for car companies to create popular style products. They need to re-recognize the market, re-recognize the target population, redefine cars, and solve the deep pain points and needs of users.

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