AutoBeta(AutoBeta.net)05/24 Report--

These two days, a group of suspected BYD "Ocean Series" brand-new models-seagull road test spy photos on the Internet exposure caused everyone's attention. It is understood that the new car positioning is lower than dolphin model, starting price or will be lower than 100,000 yuan, is expected to be released in June-July this year.

According to the spy photos exposed, the new car body is covered with heavy camouflage material, but it can still be seen that the new car adopts a front shape similar to BYD Dolphin "Ocean Aesthetics" design concept, and the tail is BYD's iconic through-tail lamp design. In terms of seat layout, the new car may adopt a four-door five-seat design to position the miniature pure electric vehicle. In terms of power, the new car may be equipped with the same powertrain as the dolphin. For reference, the dolphin is equipped with 70 kW and 130 kW motors, with a combined operating range of 301 km and 405 km.

At present, there is relatively little information about BYD Seagull models, and the official has not officially released the news of BYD Seagull models. However, according to BYD's previous product planning, BYD Ocean Series will launch Seagull models based on e-platform 3.0, among which Seagull positioning small cars are positioned lower than dolphins but slightly higher than Wuling Hongguang MINI EV. This car may be an entry-level model of Ocean Series products. If there is no accident, BYD Seagull will compete with Chery Little Ant (vehicle price is 73,900 - 94,000 yuan) and Zero Run T03 (vehicle price is 73,900 - 89,900 yuan), which also adopt four-door layout. In addition, BYD will launch another Sea Lion model based on e-platform 3.0, Sea Lion positioning medium and large SUV, against Tesla Model Y, which is expected to be launched in the fourth quarter of this year.

BYD Ocean Network was released at Guangzhou Auto Show in November last year. According to BYD's plan, most of the models basically sold by BYD Ocean Network in the future are new energy models, including marine series and warship series. Among them, Ocean series will be all pure electric vehicles, BYD said before, Ocean series is BYD for pure electric vehicles to create a series of products, This series will be based on e platform 3.0 to build, Mainly high face value, New safety, New efficiency, New intelligence, New experience, And are all car models.

Up to now, BYD "Ocean Series" has two models, BYD Dolphin and BYD Seal respectively, but only BYD Dolphin is available for sale. BYD Dolphin is the first model built on BYD e platform 3.0. The car was officially launched in August last year. It is positioned as a small car. There are four models in total. After comprehensive subsidies, the price is 938 - 121,800 yuan.

BYD Seal officially announced the pre-sale price on May 20. The new car is positioned as a medium-sized pure electric car. Four models have been launched in total. The pre-sale price range is 212,800 - 289,800 yuan. According to BYD official understanding, As of May 20 evening 22 o 'clock, BYD seal opened pre-sale less than 6 hours time, Its order volume has exceeded 22637 vehicles, It is expected that the new car after the launch or will have good sales performance.

At present, BYD has taken the lead in announcing its withdrawal from the oil car market and fully entering the electric runway. From the current BYD product rectangle, BYD's layout in the 100,000 - 200,000 market will be further improved with the appearance of these models, and it will also form a differentiated development with the current Dynasty series models. According to public data, BYD passenger cars in April were 105,475, up 321.3% year-on-year. The cumulative sales volume of new energy passenger cars from January to April was 390,212, up 397.63% year-on-year. Among them, the sales volume of dolphin models in April was 12040, and the cumulative sales volume from January to April was 41651, becoming another popular model owned by BYD.

Affected by the spread of Xinguan epidemic and the shortage of parts supply, the national automobile market suffered great losses from January to April this year, and the total automobile sales volume decreased by 12.1% year-on-year. According to the statistical analysis of China Association of Automobile Manufacturers, the top ten enterprises (groups) in automobile sales volume from January to April this year sold 6.594 million vehicles, accounting for 85.7% of the total automobile sales volume. Among them, among the top ten enterprises in automobile sales volume, compared with the same period last year, BYD sales growth is still the most obvious, data show, January to April BYD cumulative sales of 398,000 vehicles, Year-on-year growth of 163%, Is the fastest growth among many car enterprises. The obvious reasons for BYD's growth are not only related to its own product layout, but also related to its wide distribution of production bases and less impact by epidemic situation. Most of BYD's production bases can operate normally, further ensuring product supply.

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