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Recently, Audi Lesser Fullness of Grain's advertising video was exposed to copy Peking University Man Brother caused a heated discussion among netizens, and Shangsi Advertising (Shanghai) Co., Ltd., the agent in charge of its advertising film, has also dug up all its previous works.

Yesterday, the media exposed that there was an event promotional film "Baojun 510 automatic ticking Strategy (Women)" shot for Baojun Automobile on the official website of Shangsi Advertising. Its content was accused of containing vulgar pictures, as can be seen from the exposed video. Most of the pictures taken by women in the video are close-ups of female thighs, and the women are dressed more sexy.

According to relevant information, the video is a promotional short film shot by Shangsi Advertising for the Baojun 510 model in 2017, with a total of three videos. They are "Baojun 510 automatic pick-up Strategy-Women", "Baojun 510 automatic pick-up Strategy-Men" and Baojun 510 automatic pick-up Strategy. According to reports, the device that shot the video from the personality of the Baojun 510 model can use iAMT to shift gears, so the creative team developed two memory symbols, that is, to promote the "rotating knob" and "bounce switch" shift gesture on the picture, with the shift gesture to "attract" young users. At present, the official website video of the advertisement can no longer be seen, and the whole page only shows that it is being updated.

According to the relevant information, Shangsi Advertising (Shanghai) Co., Ltd. was established on September 3, 2002. its registered capital is 1.45 million US dollars, and its legal representative is Liu Xinhai. Its main business scope is design, production, release, agency of all kinds of advertisements at home and abroad, and has provided advertising services for many well-known companies, such as Master Kang, Baojun, Porsche, Baiteng, BYD and so on.

It is worth noting that in addition to the overturning of the Audi Lesser Fullness of Grain advertisement, netizens also pointed out that Peng Yangjun, the director of Audi car Lesser Fullness of Grain who was suspected of plagiarism, shot the "Liang Cang x New BMW8 Series" BMW advertising film, and its composition, mirrors, and pictures were very similar to the music MV shot by foreign artist SOHN. Subsequently, the video was also removed from multiple platforms and cannot be displayed at present. BMW has yet to respond to this, and Peng Yangjun, the director of the BMW commercial "Liang Cang x New BMW8 Series", has not responded. At present, Weibo only shows Weibo within six months, and Weibo content is empty. You can see from Peng Yangjun's self-introduction page on Weibo that he introduced himself as a photographer and founder of Liangcang. Creative Director of New Vision magazine and curator of 2012 Magazine 2014 loudness Show.

In recent years, there have been many incidents of car companies turning over in marketing promotion. The advertising investment of car companies is indeed easy to bring a lot of attention to the models, but at the same time it is also easy to set off a storm of public opinion.

On May 22, Honda's advertising video was also exposed to serious plagiarism. It is understood that the video was released on April 14 under the title "the Story of me and Mingyue Village: the companionship of UR-V, Let Love live up to expectations". According to the content of the video, the video hostess said that she had lived in Mingyue Village for five years and was attracted by the simple folklore of the village and then decided to set up a plant dyeing workshop. Later, a Weibo user named Ning Yuan Ning Bu Yuan said: "No one in the village knows her. She says she has lived in the village for five years." As a brand, it is not appropriate for you to choose this way of advertising, is it? " On May 23, Chengdu Auto Zhi Xin Culture Communication Co., Ltd., to which Qapai belongs, issued a letter of public apology, saying that Ningyuan and her team were not informed before and after the shooting, and that the content of the shooting was similar to that of Ms. Ningyuan. Apologize to Ms. Ningyuan and her team.

Recently, a number of car company advertisements turned over, relevant industry insiders said: negative information does have a certain impact on brand image, but it is difficult to have a substantial impact on brand sales all of a sudden. However, if such incidents occur in the same brand many times, consumers will gradually form the impression that the brand has more negative information, which will eventually affect the desire to buy, thus affecting sales. In fact, with the rise of short videos, car brands shooting short videos is also one of the more effective ways at present, but due to the large number of users involved, brand errors may soon be discovered and magnified quickly. Accidentally, there will be a "big rollover", this kind of "big rollover" is also very harmful to a brand.

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