AutoBeta(AutoBeta.net)05/27 Report--

Recently, according to the media "later Auto" reported: Xiaopeng Motor is in a number of departments to adjust executive positions and lay off staff. At present, a number of senior executives have changed their positions, and individual executives have left. According to reports, he Liyang, vice president of Xiaopeng Motor's overseas business, has resigned. It is understood that he Liyang joined Xiaopeng at the beginning of 2021 and is mainly responsible for Xiaopeng's overseas market. Earlier, he Liyang worked at Huawei as the minister of corporate business in Western Europe and vice president of Huawei's automotive business. At present, he Liyang's job is taken over by Jin Bin, vice president of Xiaopeng hr. It is worth noting that he Liyang's subordinates, Zhang Yibo, deputy general manager of marketing, and Zhang Chuanjin, general manager and senior sales director of the former North District, also left office recently.

It is understood that Xiaopeng in 2020 to accelerate the layout of overseas markets, the first to enter the Norwegian market, the Norwegian market is Xiaopeng's first overseas market. In order to speed up the electrification process, Xiaopeng set up its European headquarters in Amsterdam, the capital of the Netherlands, in February 2021, and set up offices in Denmark, Germany, Norway and Sweden. in February this year, Xiaopeng launched the Chinese brand 2.0 model and opened its first direct experience store in the European city of Stockholm. Direct experience stores in the Netherlands, Sweden and Denmark will also be completed one after another.

He Xiaopeng, chairman of Xiaopeng Automobile, once said: "We firmly believe that scientific and technological innovation is the only way for brand internationalization, and Chinese smart manufacturing must be an indispensable feature in overseas market competition." It is also proposed that in 2022, Xiaopeng's sales target is to ensure annual sales of 250000 vehicles, an impact of 300000 vehicles. According to Xiaopeng's plan, 50% of car sales will come from overseas markets in the future.

However, referring to the relevant data, Xiaopeng delivered a total of 100 Xiaopeng G3s in Norway in 2020. A total of 438 G3 and P7 vehicles were delivered in 2021. Of these, 406 were sold in the G3 and 32 in the P7. According to the Norwegian Road Association (NRF), total car sales in Norway in 2021 were 176300, of which 65 per cent were pure electric vehicles. Judging from this figure, Xiaopeng's sales in the Norwegian market are not as smooth as planned. It is worth noting that, in addition to the departure of sea business personnel, Xiaopeng car internal Internet center has also been exposed personnel adjustment. At present, Xiaopeng Automobile Internet Center is responsible for the development of intelligent cockpit products, with four deputy general managers responsible for product design, technology research and development, voice and Internet of things. In January this year, Chen Yonghai, former vice president of Amap products, joined Xiaopeng Automobile as the person in charge of the Internet Center. In March, Zhao Hengyi, head of the voice department, resigned, and Tan Weihua, head of the Internet of things, transferred to the user Development Center. In May, Liu Yilin, the head of production and installation, will be transferred to the autopilot center.

In addition, on May 19, Xiaopeng Motor was also exposed to a large-scale destruction of the school enrollment. In response to the destruction of the enrollment of the school, Xiaopeng Motor said: since the beginning of 2021, Xiaopeng Motor has added more than 10, 000 employees, of which about 1600 new graduates have been recruited and about 900 new graduates are waiting to be employed. It is expected to arrive in July this year. Recently, due to the post adjustment and performance optimization of some departments, involving a small number of fresh graduates and related staff adjustment, Xiaopeng Automobile will continue to communicate and deal with it properly. In addition, there are media reports that in early April, Xiaopeng internal employees left a message on the recruitment social platform that the company department is in the process of adjustment, and the layoffs in some departments may reach 30%. However, Xiaopeng has not responded to the news.

Judging from the delivery volume of Xiaopeng car in April, its delivery volume is not ideal. Affected by the supply of spare parts from the epidemic, Xiaopengqi delivered a total of 9002 new cars in April, an increase of 74.9 per cent over the same period last year, down 41.6 per cent from the previous month. Yesterday, Xiaopeng car CEO he Xiaopeng even posted a video via Weibo to express that he is in urgent need of chips. It said that the absolute number of chips in a smart car is more than 5000, involving hundreds of kinds. But many of the chips that are missing are proprietary chips. Many Pengyou told me that there are resources to solve the chip problem, and the core problem is that this chip is not the other chip. In fact, most of the missing chips are cheap chips, rather than those that are concerned by many people to start a business or are very expensive. Of course, this is not the first time that he Xiaopeng has spoken about the shortage of spare parts.

The shortage of the upstream supply chain and the impact of the epidemic have also led to lower-than-expected performance in the industry. According to Xiaopeng's first-quarter results, the company's revenue in the first quarter was 7.45 billion yuan, an increase of 152.6 percent over the same period last year, and a net loss of 1.7 billion yuan in the first quarter, an increase of 116.2 percent over the same period last year. Xiaopeng's cash reserves reached 41.7 billion yuan by the end of the first quarter. The delivery volume in the second quarter is expected to be 31000-34000 units, and revenue is expected to be 6.8 billion-7.5 billion yuan. In addition, referring to its 2021 results, Xiaopeng Motor's annual revenue was 20.99 billion yuan, an increase of 259.1% over the same period last year, a net loss of 4.86 billion yuan, an increase of 78% over the same period last year, and a vehicle gross profit margin of 11.5%, lower than that of Xilai and ideal cars.

In February, Xiaopeng CEO he Xiaopeng sent an internal email with the theme of "making cars with warm Blood" to internal employees, in which he asked whether the size of the team was appropriate, whether external procurement had been carefully evaluated, and whether it was necessary for internal teams to make multiple products to reduce overall risk, as large companies did, while emphasizing the entrepreneurial spirit of hard work. At the same time, he Xiaopeng also pointed out that Xiaopeng Motor's current operating efficiency is on the low side, and it is necessary to reduce costs and increase efficiency. The gross profit margin of competitors has exceeded 30%. "in the long run, the gross profit generated by hardware, software services and operations must also exceed 30%." Judging from the current environment, it is still difficult for Xiaopeng to reach 30% of gross profit. After all, the shortage of raw materials and rising costs upstream will also bring it a lot of cost pressure.

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