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Recently, the issue of Zhiji L7 owners jointly issuing a statement to safeguard their rights has sparked a heated discussion on the Internet. In response to the incident, Zhiji CEO Liu Tao once again responded in an interview with the media that it is also a kind of "co-creation" to be complained by users. It said that in the process of popularizing the consumption of smart electric vehicles, misunderstandings and frictions between users and car companies are normal. Automotive product development cycle is relatively long, there are many details need to be optimized and iterated. It also said that at the first time of receiving user feedback, Zhiji adjusted the battery capacity parameters on the external publicity materials, clearly marked the test method, and made the product promotion "accurate, clear and clear".

Review of related events: on the evening of May 10, more than 100 Zhiji L7 owners issued a joint statement that the main feedback was that the rights and interests of prospective owners of "Angel Wheel" booking were surpassed by concessions from other booking channels within the group. The conditions of how to upgrade the vehicle's lidar and high-order energy battery have not been clearly informed. During the booking process of using the Zhiji L7, users can choose whether to upgrade the "lidar integrated intelligent driving system, OrinX chip, and high-order energy battery." but the official introduction is only available through points, but how many points are required, and there are no other conditions, Zhiji has not announced. The configuration table advertises that the 93kWh battery capacity does not match the registration of the Ministry of Industry and Information Technology. According to the official announcement earlier, Zhiji L7 will be equipped with a set of 93kWh battery packs, but the catalogue shows as 90kWh, a difference of 3kWh. Auto show press conference and advertising has not been realized, the early promotion of the vehicle wireless charging function from standard to need to spend 6000 yuan optional, and the front seat ventilation function is only the back ventilation, the cushion does not have the ventilation function. In addition, it is also pointed out that the management of Zhiji's official App community is chaotic, and some official staff "pinch" each other with users in the community content, describing users as "contemporary Kong Yiji."

In response to the problem of user feedback, Zhiji issued a notice saying that there is indeed a group customer car purchase policy for Oriental employees, but there is no binding relationship between group customer rights and "angel wheel / A wheel" car booking rights. new users of the group can only enjoy the current user rights and interests superimposed by the group rights and interests. As for the problem of shrinking battery and mileage, it is said that it is due to different methods of measuring battery power, and its battery capacity has not changed, and battery life has not shrunk. With regard to the wireless charging configuration of the Zhiji L7 mass production concept car displayed at the auto show, wireless charging is not standard, so there is no false publicity at the product level.

According to relevant data, Zhiji Automobile is a high-end intelligent electric vehicle brand jointly established by SAIC and the governments of Alibaba and Zhangjiang. Zhiji Automobile was founded on December 25, 2020 and November 26, 2020, SAIC announced that the SAIC "L" project is officially named "Zhiji Automobile" and is a joint venture between SAIC, Shanghai Pudong New area and Alibaba. The initial round financing of the project is 10 billion yuan, of which SAIC owns 54%, Pudong New area and Ali 18%, and the others account for 10%. On April 17th, Zhiji L7 officially launched, the new car positioning pure electric medium and large sedan, Zhiji L7 Pro version of the official guidance price of 408800 yuan, Zhiji L7 Dynamic version of the price is 368800 yuan.

"Angel Rights" is a promotion policy launched by Zhiji Automobile for the top 3000 owners of Zhiji L7 at the Shanghai Auto Show in April 2021, and these 3000 seats are called "angel wheel seats". In addition to the financial policy of 7% down payment, 2.99% rate and 72 maximum repayment cycle Also enjoy the crystal benefits of Angel Wheel users (800crystal red packets per week, three times the number of crystals accelerated), "IM AD Intelligent driving full function package" (standard intelligent driving full function package, lifetime free upgrade), data rights exchange software and hardware upgrade (can upgrade lidar fusion driving system, upgrade the next generation of high-end energy batteries after three years), IM Care worry-free private service (7 × 24-hour worry-free private service) and other rights.

In any case, shortly after the listing, it will be jointly signed by car owners to protect their rights, which will indeed have a negative impact on the word-of-mouth of the enterprise. In addition, Zhiji tied the concept of angel wheel users to the concept of "scarcity and premium" and "limited 3000 seats" from the very beginning, which makes it easy for users to think that angel wheel users must be the most cost-effective and affordable. Just like this, many users choose to become angel wheel users of Zhiji car, but now it has been exposed that other channels are more favorable, which will inevitably lead to a sense of disparity.

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