AutoBeta(AutoBeta.net)05/28 Report--

On May 28th, the 2022 Guangdong-Hong Kong-Macau Greater Bay Area Auto Show officially opened, and the AITO brand participated in the exhibition for the first time. At the scene of the auto show, Huawei terminal BG CEO and Huawei smart car solution BU CEO Yu Chengdong revealed relevant information about AITO's second model, the M7. It said the M7 will have two types of models, the extended-range version and the pure electric version, of which the extended-range version will be released in June and delivered in July. At the scene, Yu Chengdong once again asked for the M7 platform: although the shape of the M7 is very compact, but the internal space is very large, is a large luxury SUV, have enough confidence to let the boss, leaders sit very comfortable rest, our new car, comfort than Elfa, Elfa Lexus version (refers to Lexus LM), surpass all high-end cars, luxury cars, MPV comfort.

However, after hearing Yu Chengdong's speech on the question of the M7, he Xiaopeng, chairman of Xiaopeng Automobile, said, "Lao Yu said that the M7 surpasses the experience of millions of luxury cars. I would like to ask him what he says about the next car." He Xiaopeng also said, "if it is in the Automobile hundred people Club, Lao Yu said so, it is estimated that there will be a lot of shoes thrown up below; just now Lao Yu said this above, I also kind of want to throw a shoe up."

According to the automotive industry concern inquiry, the current question of M7 has appeared on the AITO official website, positioning "luxury wisdom large electric SUV". At the same time, Huawei Mall has also shown an advertisement: the M7 will soon be a blockbuster release, please look forward to it.

Prior to this, the AITO brand has released the appearance of the M7. As the second production car under the AITO brand, the M7 uses a simple design style similar to that of the M5, with the upper half of the double intake grille arranged up and down integrated with the lights on both sides to form a penetrating effect. The lower part uses a large trapezoidal air inlet, and the interior is embellished with chromium-plated strips. In addition, the front end of the cabin cover is equipped with LED light belt, with luminous LOGO, so that the recognition degree is further improved.

In the tail part, the M7 uses the through taillight shape, which echoes with the front face, but the overall shape is more sturdy compared with the M5, with the trapezoidal embedded license plate area below and the AITO brand logo in the middle. It is worth mentioning that the rear row of the new car will provide privacy glass configuration to enhance the private ride experience of the passengers in the back seat. In terms of size, the length, width and height of the new car are 5020/1945/1775mm, wheelbase is 2820mm, positioning medium and large SUV, will adopt 6-seat layout.

As for interior decoration, the authorities have not released the relevant information for the time being, but judging from Yu Chengdong's words, the M7 should have obvious room for improvement in terms of spatial layout, seat materials or intelligent interactive systems. in order to achieve the comfort of its "hoisting luxury car". As for power, the new car will be equipped with a 1.5T four-cylinder turbocharger plus an incremental power system consisting of motors provided by Huawei. Among them, the maximum power of the controller is 92kW, and the rated power / peak power of the drive motor is 72kW/200kW.

From the positioning of the M7, it mainly competes with the ideal ONE (official guidance price: 349800 yuan) and Lantu FREE (manufacturer guidance price 31.36-373600) after listing. It is expected that these three products will have a high degree of overlap in the price, that is, the price may be more than 300000 yuan.

At present, only the M5 model is on sale under the AITO brand, which will be officially launched on December 23rd, 2021. At the press conference, Yu Chengdong spent more than an hour introducing the M5 and repeatedly mentioned that the M5 is comparable to millions of luxury cars. At the beginning of the press conference, Yu Chengdong said excitedly, "with regard to the design of the M5, my request to the team is that, according to the standards of millions of luxury cars, the appearance, interior, performance, experience and quality requirements of millions of luxury cars to build our car, our car chassis is very high-end, millions of luxury car chassis.

As a model built by Huawei, Yu Chengdong is so optimistic about the M5 that he has set a target of selling 300000 cars a year and plans to use 1, 000 stores to sell cars by the end of the year. Yu Chengdong is also frank that at present, Huawei's brand marketing ability, retail channel ability, and product competitiveness can support the sales target of 300000 units, but considering that the products have just climbed the slope, there are huge risks in the supply chain, serious shortage in the industry and other problems should not be underestimated, 300000 units still have a lot of challenges. Huawei's goal in entering the auto industry is to be first, because no one will remember the second, Wu Pei, a veteran auto blogger, said in an interview.

The M5 sold 3045 vehicles in March and 3245 in April, according to Xiaokang. However, while M5 sales are growing steadily, whether it is 100000 or 300000 a year, it still seems a long way off.

I have to admit that without Huawei's technical and brand promotion efforts, there would be no question of M5 today. Jinkangselis was mentioned only a handful of times at the press conference, while the "Huawei" logo was clearly visible in the new product display area, on the car interior and on the charging pile. At the same time, as the first model with Harmony OS system, coupled with Yu Chengdong for many times for the M5 platform, and offline Huawei flagship stores can basically see the M5 real car, in the minds of users, M5 is a veritable Huawei car, more and more car owners replaced with "China Huawei", "HUAWEI" is the recognition of the M5. Fundamentally speaking, consumers pay the bill mainly depends on the technical support of Zhonghua, and if only rely on the brand boundary can only be regarded as a new life, the recognition in the market is not strong.

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