AutoBeta(AutoBeta.net)05/28 Report--

On May 27, according to several media reports, Xiaopeng is undergoing a round of organizational restructuring and layoffs, involving several departments, and several senior executives have changed. He Liyang, vice president of Xiaopeng's overseas business, has recently resigned. Zhang Yibo, deputy general manager of marketing, and Zhang Chuanjin, general manager and senior sales director of Xiaopeng Motor, who are in charge of overseas business, will also leave in the near future. In response to this matter, Xiaopeng Motor said in response to the interface news today: the substantial layoffs are different from the facts. "due to the post adjustment and performance optimization of some departments, a small number of related staff adjustments are involved." In addition, a source close to Xiaopeng Motor told the interface news, "there is indeed an internal organizational structure adjustment, Xiaopeng's sea business is very difficult."

In fact, as early as early April this year, Xiaopeng Motor was reported to have layoffs. According to previous media reports, Xiaopeng's internal employees left messages on the recruitment social platform that the company's department is in the process of adjusting, and the proportion of layoffs in some departments may reach 30%. On the social platform, many users said Xiaopeng broke its contract for campus recruitment. In this regard, Xiaopeng Motor previously responded that it is due to the post adjustment and performance optimization of some departments, involving a small number of fresh graduates and related staff adjustment, will continue to communicate and properly handle. Xiaopeng Automobile said that with the rapid growth of smart car business, Xiaopeng Automobile and ecological enterprises continue to increase talent and R & D investment. Since the beginning of 2021, there have been more than 10000 new employees, including about 1600 new graduates and about 900 new graduates waiting to be employed, which are expected to arrive in July this year.

Data show that Xiaopeng Motor was founded in 2014, headquartered in Guangzhou, is one of the new forces of domestic car-building. The Norwegian market is the first market for Xiaopeng to "go to sea". At the end of 2020, Xiaopeng officially shipped cars to Norway. According to previous Norwegian market sales data, Xiaopeng delivered a total of 100 Xiaopeng G3 in 2020 and 438 new cars in 2021, of which 406 were G3 models and only 32 were delivered by P7 in October. In other words, Xiaopeng sold only 506 vehicles in overseas markets in the two years from 2020 to 2021. In response, Norway sold a cumulative total of 176300 cars in 2021, 65 per cent of which were pure electric vehicles, with Tesla delivering more than 20, 000. From the perspective of market share, Xiaopeng's sense of existence in overseas markets is almost negligible.

However, in spite of this, Xiaopeng did not directly abandon the overseas market. This year, Xiaopeng announced the launch of the 2.0 model, opening direct stores in Sweden, the Netherlands and Denmark, and partnering with European dealer groups to form a "direct operation + authorization" retail model. According to Xiaopeng's plan, 50% of car sales will come from overseas markets in the future. But as a source close to Xiaopeng revealed above, "Xiaopeng's sea business is very difficult." At present, the sales of the G3 and P7 that Xiaopeng has started to deliver are not optimistic. according to the plan, Xiaopeng's new flagship SUV-- Xiaopeng G9 will be delivered on a large scale in the fourth quarter of this year, when Xiaopeng G9 will also be delivered in overseas markets. In view of the current tight supply chain, Xiaopeng G9 will give priority to delivery in the domestic market.

Data show that from January to April this year, Xiaopeng delivered a total of 43563 new cars, of which 34561 were delivered in the first quarter. In addition, according to the financial report, the net loss of Xiaopeng Motor reached 1.701 billion yuan in the first quarter of this year, more than double that of the same period last year and 32.1% month-on-month. According to the China Bank International Research report, affected by the rise in raw material prices, Xiaopeng's net loss in the second quarter of this year will continue to expand.

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