AutoBeta(AutoBeta.net)05/29 Report--

The 26th Guangdong-Hong Kong-Macau Greater Bay Area Motor Show opened in Shenzhen on May 28th. As the first large-scale auto show in 2022, auto companies attach great importance to product launch and marketing, which has become a large-scale exhibition to achieve brand communication and sales promotion. At the same time, it has also attracted many auto companies and industry experts to share their thoughts on the new energy automobile industry, such as Huawei Yu Chengdong and Xiaopeng he Xiaopeng.

Another "carnival" of new energy vehicles! According to the official booth map, the new energy vehicle booths are mostly distributed in Pavilion 9, with layout of Xiaopeng Automobile, GAC Ean, Nezha Automobile, Zhiji Automobile, AITO, Polar Fox Automobile, Geometry Automobile, Feifan Automobile, Lantu Automobile and many other new energy vehicle brands. Among them, the most eye-catching is the AITO brand, where advertisements for the M5 can be seen outside the pavilion, and as the first Hongmeng car built by Huawei, the M5 is flamboyant for the first time.

By contrast, the BYD booth is as popular as other brands. According to the booth map, the BYD booth is located on the right side of Pavilion 1, between FAW Toyota and Guangzhou Automobile Toyota. In terms of participating models, in addition to the best-selling Qin, Han, Song and other dynasty models, the marine series models such as destroyers and dolphins will also be put on the booth. In addition, the BYD poster, which opened a few days ago, was also unveiled for the first time today, and the scene was besieged by audiences. Generally speaking, BYD has not only a large number of car shows, but also a large audience, which is related to its high sales performance. Data show that BYD sold 392371 vehicles from January to April 2022, an increase of 387.94 percent over the same period last year, of which 390212 were new energy passenger vehicles, an increase of 397.63 percent over the same period last year.

A "war of words" attracted the attention of the industry. On the morning of the opening of the auto show, Yu Chengdongshen watched the M5 car at the scene. In the afternoon, Yu Chengdong said once again at the "Stack-up full Stack dynamic 2022: future Automotive Innovation and Fusion Vanguard Dialogue" forum: "the comfort of the M7 will surpass millions of luxury cars such as Toyota Elfa and Lexus LM." It said, "although the shape of the M7 is very compact, but the interior space is very large, is a large luxury SUV, there is enough confidence to let the boss, leaders sit very comfortable rest, our new car, comfort than Elfa, Elfa Lexus version (refers to Lexus LM), surpassed all the high-end cars, luxury cars, MPV comfort." It is not difficult to see that Yu Chengdong is very confident about the product power of the M7, and he can't help but want to show off, but he doesn't want to reveal too much. This remark has also aroused heated discussion and thinking in the industry.

As a member of the new force of domestic car-building, he Xiaopeng, chairman of Xiaopeng Automobile, said bluntly that he wanted to lose shoes. He Xiaopeng said, "Lao Yu said that the M7 has the experience of surpassing millions of luxury cars. I would like to ask him what does he say about the next car?" He Xiaopeng also said, "if it is in the Automobile hundred people Club, Lao Yu said so, it is estimated that there will be a lot of shoes thrown up below; just now Lao Yu said this above, I also kind of want to throw a shoe up."

Of course, Yu Chengdong's "boasting" is nothing new. In addition to "asking that the comfort of the M7 will surpass millions of luxury cars such as Toyota's Elfa and Lexus LM," it also said that "the era of fuel cars will end quickly, and buying fuel cars now is like buying a feature phone in the era of smartphones."

The pocket of the epidemic is tight, and the policy God assists. Since the beginning of this year, affected by the epidemic, car companies have reduced or stopped production, while logistics and transportation have been blocked, and market performance has been seriously affected. Guangdong-Hong Kong-Macau Greater Bay Area Auto Show, as the first auto show in 2022, plays an important role in reviving automobile consumption and boosting industry confidence. In the early days of the exhibition, in order to speed up the release of consumption potential and boost bulk consumption such as cars, measures such as subsidies, increasing indicators, trade-in and preferential profit concessions were introduced one after another from the central to the local government and from the government to enterprises. Among them, Shenzhen will give a maximum subsidy of no more than 10,000 yuan for individual consumers to buy new energy vehicles. At the same time, the national policy of exemption from vehicle purchase tax for new energy vehicles will be fully implemented. At the same time, Shenzhen relaxed the application conditions for hybrid cars, allowing individuals with only one car registered in Shenzhen to buy qualified hybrid cars and apply for licensing indicators. The policy will be implemented from the date of issuance and will be valid until December 31, 2022.

Some analysts believe that the holding of Guangdong-Hong Kong-Macau Greater Bay Area Auto Show provides an important restart model for promoting the recovery of the convention and exhibition industry and large-scale events, which will effectively stimulate consumption in the domestic automobile market, while the implementation of central to local policies will help boost consumers' confidence in car purchases.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat