AutoBeta(AutoBeta.net)05/31 Report--

On May 31st, FAW Hongqi H5 officially opened for pre-sale. The new car offers both fuel and hybrid power versions, starting at 170000 yuan. For comparison, the current Hongqi H5 price is 14.58-190800 yuan, and the starting price of the new car is up 24200 yuan. The new car is expected to go on sale on July 17th.

At present, the new car has appeared on the declaration of the Ministry of Industry and Information Technology, and the authorities have also released the official picture and appearance of the new car. It has been reported that the new car adopts the family design style of Red Flag, and the overall appearance is similar to that of the small Red Flag H9. Specifically, in the front face, the new car adopts a vertical bar front grille design similar to that of H9, with split LED light groups on both sides, LED light source inside, and the red flag LOGO in the center of the front face extends to the top of the machine cover, making the whole car more recognizable.

On the side of the body, as a replacement model, the new car cancels the previous slip-back shape and is replaced by a more concise line. the through waistline at the top of the new car extends from the front cover to the rear, while the lower part is treated with a slightly subdued waistline. it looks luxurious. In addition, although the new car door handle does not adopt the hidden design of Red Flag H9, the new car is equipped with red flag family-style decorative elements at the back of the front fender.

In the rear part, the new car also uses a taillight similar to H9 and ends with a Y shape on both sides, and the exhaust system is a bilateral two-way design, which looks chic as a whole.

In terms of body size, the length, width and height of the new car is 4988/1875/1470mm, and the wheelbase is 2920mm. As a reference, the length, width and height of the current Red Flag H5 is 4945,1845x1470 and the wheelbase is 2875mm. In contrast, the new car has improved except for the same height, including 43mm in length, 30mm in width and 45mm in wheelbase. Compared with Toyota Camry, Honda Accord and other joint venture cars, the new car also has more advantages.

In the interior part, the new car does not continue the design style of the Red Flag H9, but uses a more minimalist style, with the center console with a large vertical screen and LCD dashboard, and a row of shortcut buttons under the screen. and equipped with a three-spoke steering wheel similar to the styling style of the Red Flag H9. From the point of view of the real car, black rice and black and red are used in the car, while the seat material is wrapped in perforated leather, highlighting the overall sense of luxury.

According to previously exposed information from the Ministry of Industry and Information Technology, the new car will provide three power options, which are 1.5T engine, 1.5T hybrid system and 2.0T engine, with tail marks "35TD", "HEV" and "40TD" respectively. Among them, the engine power of 1.5T and 1.5T hybrid system is 124 kilowatts, and that of 2.0T engine is 165 kilowatts. In comparison, the 1.5T engine is the same as the 1.5T engine carried by the current Hongqi H5, while the 1.8T engine may no longer be available.

In terms of competitive products, at present, the competition in the domestic car market, especially in the field of medium-sized cars, is relatively fierce. from the positioning of the starting price of 170000 yuan for the new car, the new car will compete with the mainstream joint venture brand medium-sized sedan. Such as Honda Accord (price is 16.98-259800 yuan), Nissan Teana (price is 17.98-269800), Toyota Camry (17.98-269800 yuan) and other models form competitors.

In recent years, Red Flag has become one of the brands with high attention in China. Data show that Red Flag, as a high-end car brand directly operated by FAW, the first Red Flag car was born in 1958 and became a state vehicle for national leaders and major national events. before 2018, the sales of the Red Flag brand were very mediocre, even on the verge of delisting. Until January 2018, when FAW announced its new red flag brand strategy, sales began to improve after the brand concept of "Chinese-style new noble refinement". At that time, Xu Liuping, chairman of FAW, said that sales were 100000 units in 2020, 300000 units in 2025 and 500000 units in 2035.

According to the red flag wholesale sales data, from 2018 to 2021, the red flag sales distribution is 25294, 100016, more than 200000, more than 300000. From the data, we can see the trend of red flag sales growth year by year, and the growth rate is very fast. Up to now, Hongqi's existing product camp has two major product systems: the car family and the SUV family, covering the middle and high-end market of 15-700000 yuan, covering fuel and pure electricity, among which the car family has four models: H5, H7, H9 and E-QM5, and the SUV family has four models: HS5, HS7, E-HS3 and E-HS9. Among them, Hongqi H5 officially launched on April 25, 2018, positioning medium-sized sedan, equipped with 1.5T and 1.8T engines, matching 7-gear double clutch and 6-gear self-integrated gearbox, the vehicle price is 145800-190800 yuan, it is the only model with a price below 200000 yuan among Hongqi products. Because Red Flag H5 uses the technology of Mazda Atez, it is not until the release of Red Flag H9 that Red Flag brand has more of its own characteristics, so Red Flag H5 can still see Attez in some aspects. therefore, it is called "Little H9" by netizens. In addition, the Red Flag H5, as a domestic classic model, has become the sales responsibility of FAW Red Flag because of its relatively close price. Public data show that Hongqi H5 has accumulated retail sales of 80334 vehicles in 2021 and 22853 vehicles from January to April in 2022, second only to Hongqi HS5 (37735 vehicles).

In terms of product layout, according to FAW Red Flag planning, the future Red Flag will form four major product camps: h-series (mainstream cars), L-series (supreme cars), Q-series (commercial vehicles) and S-series (supercar). Up to now, all the products on the market belong to H series, which is also the main product series of Red Flag brand at present, while the first model of L series, Red Flag LS7, has been officially pre-sold on April 24th and is expected to be launched soon. For this year's sales target, FAW Red Flag has set a target of 450000-500000 vehicles. With the launch of new cars such as Red Flag H5 and Red Flag LS7 this year, FAW Red Flag sales may be further improved. The latest figures show that FAW Red Flag accumulated sales of 83000 vehicles from January to April this year, down about 10 per cent from a year earlier.

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