AutoBeta(AutoBeta.net)05/31 Report--

A reputation dispute between Tesla (Shanghai) Co., Ltd. and Douyin millions of Internet celebrity "Cai Boss" will begin at 14:30 on June 1 at the Ningbo Intermediate people's Court in Ningbo, Zhejiang Province, according to Tianyan Chun App. The plaintiff is Tesla (Shanghai) Co., Ltd., and the defendant is Cai Jia.

It is understood that the incident originated in April 2021, when Boss Cai revealed in a video that one of his friends was one of Tesla's suppliers. He has been cooperating with Tesla for many years, and he said that the price of an accessory is as much as it was agreed by Tesla in the United States, and the way to settle the bill is also very simple. However, after the construction of Tesla's Shanghai factory, everything changed, pressing down on the supplier's supply price again and again, for example: 2.50 yuan each, Tesla suddenly reduced the price 1.6. do you want to do it? No, let's go. There are plenty of people want to do it. It's back to 1.5 again. It said in the video that $2.50 was pressed to $1.50 at once. Can this thing still be the same? The quality will also be the same quality, in addition to pressing the price, the settlement cycle adopts a strict settlement method to keep your card tight. In addition, in the video also pointed out that the annual inspection work, Tesla is in charge of inspection work in the name of "eating, drinking and merrymaking, eating and taking cards" and other behaviors. At that time, the video caused a heated discussion on the Internet as soon as it was released.

In April this year, Boss Cai posted another video message via Douyin that he had been sued by Tesla again. In addition, the video also asked for the complaint to be removed from the shelves and asked itself to apologize. He also said that he had already been sued by Tesla once last year, but at that time the case was over, and the relevant demands of Teslati in the first instance were also rejected. Tesla did not appeal within the specified time, and he did not talk about this matter again. However, Tesla changed the subject this time and continued to sue in the name of the head office, demanding an apology and 500w compensation. From his exposed indictment, Tesla submitted four requests to the court: asking the defendant (Boss Cai) to stop the infringement and delete the infringing content. The defendant is required to make a public written apology to Tesla and hold it on the relevant platform for no less than 90 days, the defendant is required to pay nearly 5 million yuan for tort damage, and the defendant is required to bear the corresponding litigation costs of the case.

According to relevant data, "Boss Cai" is positioned as a car commentator on Douyin and currently has more than 3.672 million followers on Douyin. The recent popular "Porsche downsizing" incident was also triggered by its voice, and the related video also increased its followers by more than 200,000 in two days.

It is worth noting that yesterday, another Douyin 10 million Internet celebrity dispute case with Tesla also opened, but for the progress of the case, there is no relevant news. It is understood that Tesla sued "Chen Zhengang (the Douyin account is @ Xiaogang senior, oh), because the latter used the information network to carry out defamation acts." It is understood that the "Xiaogang senior" released two test videos on April 29 and 30, 2021, respectively, for Tesla Model 3 and Xiaopeng P7 to conduct emergency braking tests, and installed paper cars and inflatable dummies on the driveway to test the emergency braking function of the vehicle. The final "test" results show that Tesla Model 3 failed to stop and hit the paper car and dummies, while Xiaopeng P7 stopped the perfect emergency brake. The results show that the emergency braking performance of Xiaopeng P7 is obviously better than that of Tesla Model 3. According to the data, the two videos received more than 600000 likes.

Subsequently, the video raised questions from another blogger, Xiao Li Flying car, who released a number of videos questioning the authenticity of the test content. "Xiao Li Flying car" said in the video that the "Xiaogang senior" test Tesla Model 3 secretly stepped on a foot switch, the detail is that Tesla's screen can show the status of stepping on the switch and kinetic energy recovery, while Tesla Model 3 crashed into the paper car, the machine's energy bar still shows that there is still power output. In response to the skeptical voice, "Xiaogang senior" posted a video response on his trumpet "Xiaogang's Daily" in response to "Why click the switch": because the test condition at that time was 50 kilometers per hour, the fuel was collected too early, and kinetic energy recovery would slow down the speed. I stepped on the throttle for rigor. It stressed that Tesla's manual stated that the conditions for emergency braking could not be touched, one of which was to accelerate violently before emergency braking, and he thought that he could not accelerate violently by stepping on the switch, which did not affect his emergency braking intervention. Then the "Xiaogang senior" conducted an emergency brake test on Tesla Model 3 again, saying that there was no edited record of Tesla's test this time, and explained that because in the first test, someone said he stepped on the accelerator, so he tested it again, and the result still could not stop.

In response to the prosecution of Xiaogang, Tesla said: we are not complaining for ourselves, but this fake behavior of Big V has disturbed the normal environment of public opinion, abused the credibility given by fans, and misled fans and netizens. It's not good for the overall environment. " The senior student Xiaogang also said that there are many media that have received letters from lawyer Tesla, at least there will be phone calls or ways of communication, and I have nothing. Tesla ostensibly sued me this time, but he used me as a case behind his back. After killing the senior Xiaogang, no one will ever dare to come forward and point out Tesla's problem. "those creators who have fallen into a well may one day be in the same situation as I am.

According to relevant materials: Tesla legal Department was established last year, the official Weibo account was opened on June 1, Weibo profile is "think independently, distinguish right from wrong", Weibo certification company is Tesla (Shanghai) Co., Ltd., the audit time is May 31, 2021. At present, the Weibo account has not released any content, as of press time, nearly 12000 people have followed the account.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat