AutoBeta(AutoBeta.net)06/01 Report--

As the first production car of the AITO brand, the market performance of the M5 has attracted much attention since its launch. On June 1, the AITO brand released the latest sales of its first model, the M5, in May. Figures show that the M5 delivered 5006 vehicles last month and 11296 in the 87 days since delivery.

According to the current data, the number of M5 deliveries from March to May this year was 3045, 3245 and 5006 respectively, showing an increasing trend, with cumulative sales of 11296 vehicles in three months. however, it is extremely difficult to achieve the previous target of 300000 vehicles put forward by Huawei's consumer business CEO and smart car solution BU CEO Yu Chengdong.

As early as early January this year, Yu Chengdong confidently set a target for AITO to sell 300000 vehicles in 2022. The annual sales target of 300000 vehicles is no small challenge for a brand that has just started, as well as for the AITO brand. When Yu Chengdong was asked in an interview with @ Wu Pei, a well-known car critic, whether he still agreed with AITO's annual sales target of 300000 vehicles, Yu Chengdong responded that in the case of chip shortage, "it is impossible to achieve 300000 vehicles at all. It is a miracle that 10-200000 vehicles can be completed in the first year." Huawei has just entered the automotive field and is not familiar with and does not know the supply situation of the industry. it is not clear that the core shortage of the whole industry is so serious that a chip ranging from 10 yuan to 20 yuan is fried to 2500 yuan, while a car needs 9 such chips, which is too expensive. I can't accept this high speculation price, and I'd rather sell less. "

Yu Chengdong believes that the main reason why the AITO brand will not be able to achieve its sales target of 300000 vehicles this year is the shortage of chips, but netizens have said that "there is no shortage of core and less than 300000 vehicles"! But in spite of this, Yu Chengdong said bluntly about the future development of the AITO brand: "Huawei should be the first, because no one will remember the second." It pointed out that for the sales forecast for the next few months of this year, the M5 delivered more than 3000 vehicles in March and is expected to reach 5, 000 in April. as long as it ensures that the sales of the AITO M5 gradually go up, when it comes to the sales of 10, 000 or 20, 000 months, ask the M5 to sell 300000 vehicles a year.

According to previous reports from the auto industry, AITO is a new high-end new energy vehicle brand launched by Chongqing Jinkang Selis, while the M5 is the first model of AITO, a high-end car brand jointly owned by Selis and Huawei. The M5 was officially launched at Huawei's flagship winter product launch on December 23, 2021. It was officially launched on February 25 this year, and delivery began in March. Combing from the timeline, reviewing the development of the AITO brand, it has been only a few months since its establishment, but it has become a new high-end smart car brand highly valued by both Selis and Huawei. In general, it takes half a year or even a year for a brand-new new energy vehicle to be released to market, but from the timeline before and after brand release to delivery, AITO M5 takes only 3 months to achieve, which shows its speed.

M5 positioning intelligent luxury medium-sized SUV, currently there are four M5 models on sale, including three four-wheel drive version, a rear-drive version, the vehicle price range is 25.98-331800 yuan. As the second cooperation between Cyrus and Huawei, the difference between the M5 and the first cooperation is that Huawei participated in the design of the car. The biggest highlight of the new car is that it is equipped with a brand new HarmonyOS intelligent cockpit for the first time, which makes the intelligent level of the AITO M5 higher than that of the same class. In terms of power, the M5 is based on the pure electric drive extended range platform DE-i, and the augmented hybrid power system is composed of a 1.5T four-cylinder engine and a drive motor, of which the maximum power of the engine is 92kw and the peak torque is 205N ·m. In terms of electric drive system, the car can provide rear single motor and front / rear dual motor, in which single motor power 200kw, peak torque 360N ·m; dual motor motor power output, performance version total motor power 315kw, total torque 720N ·m; flagship version motor total power 365kw, total torque 675N ·m. In terms of mileage, the standard capacity of M5 is 40kwh ternary lithium battery, and the standard pure electric mileage of WLTC is 150km. At the same time, the car needs 0.75 hours of fast charging (20% of 80% electricity) and 5 hours of slow charging (20% of 90% of electricity).

The M5 is expected to be the first volume production car of the AITO brand. Yu Chengdong said at the car press conference that the M5 is comparable to the million luxury car, the design of the car is based on the standard of the million luxury car, the appearance, interior, performance, experience and quality requirements of the million luxury car, and even the chassis of the car is the chassis of the million luxury car. In view of this, Yu Chengdong plans to use 1, 000 stores to sell cars by the end of this year. If each store sells 30 units a month, it will be able to sell 30, 000 units a month, eventually bringing the total sales of AITO cars to 300000 in 2022. But judging from the latest data, it is indeed very difficult to sell 300000 vehicles a year.

At present, the M5 is the only model on sale under the AITO brand. According to the plan, the second production model, the M7, will be released at the end of June. The new car has appeared on the AITO website page. The new car is positioned as a luxury smart large electric SUV. It is expected to offer two types of models, the extended range version and the pure electric version, of which the extended range version will be released in June and delivered in July. Yu Chengdong said that although the shape of the M7 is very compact, but there is a lot of internal space, there is enough confidence for bosses and leaders to sit comfortably and rest. Our new car is more comfortable than Elfa, Elfa Lexus (Lexus LM), and surpasses the comfort of all high-end cars, luxury cars and MPV. From the current positioning of the M7, the new car will mainly compete with ideal ONE (official guidance price: 349800 yuan) and Lantu FREE (manufacturer guidance price 31.36-373600) after its launch.

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