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Another replacement? Lu Yi was exposed to leave as "president of NDSD"

2024-11-17 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)06/02 Report--

According to several media reports, Lu Yiyin, vice president of Changan Ford and president of the national sales and service organization, is about to leave for personal reasons, but will continue to support the transition until the end of June 2022. As of press time, Changan Ford has not disclosed the replacement of Lu Yi.

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On May 6, 2021, Ford China officially announced that Lu Yi joined Ford China as president of the national sales and service organization and served as a member of the Changan Ford Executive Management Committee. Before joining Changan Ford, Lu Yi held important positions in a number of international car companies. His automotive career began with BMW, serving as vice president of government affairs and public relations, BMW Eastern Director and BMW vice president of sales in China. Since then, he has served as president of Jaguar Land Rover China and Chery Jaguar Land Rover joint marketing and after-sales service organization, Infiniti China General Manager of Dongfeng Nissan and Infiniti China, and vice president of Audi China.

In April 2019, Yang Song, who had held important positions such as Dongfeng Nissan and Bowo Automobile, took over and sat as president of NDSD for two years. When Lu Yi took over from Yang Song in May 2021, when Ford China announced a large-scale restructuring of its institutions, setting up four major divisions: passenger cars, commercial vehicles, Lincoln brands and electric vehicles. Changan Ford's dealer system has undergone a deep restructuring for two years. Although it is difficult to define how the two NDSD presidents should share this achievement, in any case, Lu Yi's sudden departure is even more surprising in the face of the results.

Industry sources close to Changan Ford said in an interview with the media that Lu Yi did not meet Ford's expectations in China. "on the one hand, although Lu Yi came from a higher platform, BMW did not have a bright sales record; on the other hand, Changan Ford's own development is relatively weak, Lu Yi is also difficult to save."

Data show that Changan Ford was founded on April 25, 2001, headquartered in Liangjiang New District of Chongqing, jointly funded by Changan Automobile and Ford Motor. At present, Changan Ford has three production bases in Chongqing, Hangzhou and Harbin, among which Chongqing has become the largest production base in the world after Detroit. According to the official website, Changan Ford produces and sells SUV explorers, EVOS, Ruijie, Ruiji, Taurus, Mondeo, Fox and Forrest, but in terms of market performance, there are no popular styles. As the "profit cow" of Changan Automobile, it also had a glorious time, especially when Fox won the top car sales for three consecutive years from 2012 to 2014, helping Changan Ford reach a peak of 950000 units in 2016, but now it is not as good as the sales of Changan independent brands.

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According to data released by Changan Automobile, Changan Ford sold 304600 vehicles in 2021, an increase of 20.29 percent over the same period last year, which is a rare thing for Changan Ford. After all, this is Changan Ford's first year-on-year growth since its sales plunged nearly one million in 2016. However, the growth of Changan Ford is largely due to the growth of Changan Lincoln. According to the insurance figures, Changan Ford sold 204084 vehicles in 2021, up 1.14% from the same period last year, and Changan Lincoln sold 82531 vehicles, up 110.76% from the same period last year. In other words, if you rely solely on the Ford brand, Changan Ford's performance in 2021 is not bright.

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Of course, in order to change the market disadvantage, Changan Ford is also trying to launch more competitive products, but the market performance is still unknown. On April 13, Changan Ford's new-generation Mondeo officially launched four new models with a price range of 15.98-216800 yuan. Data show that Mondeo sold 3110 vehicles in April, making it Changan Ford's best-selling model. As a reference, the 2020 Mondeo models on sale in cash cost 19.28-226800 yuan, with the starting price fully reduced by 33000 yuan. It is understood that in addition to the new Mondeo, the Fox with a four-cylinder engine and a new generation of explorers will go on sale in the second quarter of 2022, while the new generation of Ruijie will be available in the fourth quarter of 2022. These are Changan Ford's blockbuster products.

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