AutoBeta(AutoBeta.net)06/04 Report--

A few days ago, DPCA released the latest data showing that 9507 new cars were delivered at the terminal in May 2022, an increase of 23% over the same period last year, which is its 18 consecutive month of positive year-on-year growth since December 2020. It should be noted that DPCA announced delivery volume this time, while wholesale sales were announced a few months ago, so it is impossible to know the specific market performance of DPCA in the previous May.

Previous data showed that DPCA sold 39632 vehicles from January to April, up 57.7 per cent from 25134 in the same period in 2021. DPCA says it will reach 170000 and challenge 200000 in 2022. If calculated on the basis of 170000 vehicles, DPCA achieved its sales target of 23.3% by April, and even with the 9507 units delivered in May, DPCA's target completion rate was only 28.9%. In the remaining seven months, DPCA has sold more than 14000 cars per month on average, which can be said to be a great challenge for the current DPCA.

DPCA "holds" Dongfeng Peugeot and Dongfeng Citroen two French brands, Dongfeng Peugeot products include brand new 5008, brand new 4008, 2008, 508L, 408 and other models, Dongfeng Citroen products for sale include Tianyi C5 AIRCROSS, brand new C3-XR, Versailles C5X, C6 and other models, but except Versailles C5X is the highest selling model of Citroen Motor, other models are not very competitive in the market. According to the Federation of passengers, Versailles C5X sold 12600 vehicles from January to April, while DPCA sold 39632, meaning that more than 30 per cent of DPCA's sales came from Versailles C5X. At present, if DPCA wants to achieve its sales target, it is not difficult to rely solely on the Versailles C5X and need to build other popular products.

Recently, Dongfeng Peugeot has revealed the appearance and interior design of its new Peugeot 408, and the new car is expected to be unveiled on June 8. According to the comprehensive preview picture and real car spy photos, the new Peugeot 408 continues the "Lion Soul Aesthetics" styling design of overseas Peugeot 308, the front face uses the latest family-oriented radial lattice front grille, the new brand LOGO is suspended in the middle of the net, and the fangs LED daytime driving lights extend to the lower air intake, which brings fierce visual effects with long and narrow LED lights. At the same time, there is a "408" mark on the top of the hood.

The Peugeot 408 used to be the volume model of Dongfeng Peugeot brand, and it can also have a say in the joint venture car field, but times have changed and its performance is not what it used to be. Fortunately, Peugeot 408 is also about to usher in a new generation, which will rekindle the road to Dongfeng Peugeot renaissance. In terms of interior decoration, the new Peugeot 408 adopts family-style i-Cockpit exclusive cockpit design and is equipped with a new style of multi-function steering wheel. It is understood that the new car will be equipped with large-size liquid crystal instruments and suspended central control screens, and neatly arranged physical buttons below, showing a very chic visual effect as a whole. As for power, the car has not yet officially announced the relevant information.

On May 18, 1992, Shenlong Automobile Co., Ltd. was established. On May 18, 2022, Dragon Motor "stands at the age of thirty". As the first joint venture to enter the Chinese market, DPCA has mass-produced household-known models such as Fukang, and has reached an annual sales peak of 700000 vehicles, making it a popular car brand. However, at the same time when DPCA entered the highlight moment, the problems of product quality, technology iteration, business philosophy and even corruption were immediately exposed, coupled with the slow iteration of product updates and other reasons, DPCA gradually faded out of the market.

For DPCA, the year 2022 is destined to be an extraordinary year, but under the background of the upward development of independent brands and new energy vehicles, the delisting of Dongfeng Renault and the continued malaise of DS cars, it is unknown how DPCA, as the representative of French brands, should save the situation. At present, it should not be a big problem for DPCA to achieve the level of last year, but if we want to achieve this year's set goals, we still need to make efforts in products, marketing and services. as for whether the coming new generation of Peugeot 408 can bring increments to DPCA, it is worth looking forward to.

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