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On June 2, the Shenzhen Municipal Bureau of Industry and Information Technology announced the implementation rules for Shenzhen to promote the consumption subsidy for new energy cars, which pointed out that the maximum subsidy standard for Shenzhen new energy subsidy was 20,000 yuan. the subsidy period is from May 23, 2022 to December 31, 2022. In addition, the detailed rules for implementation also specifically mention that models equipped with Hongmeng system enjoy policy subsidies, with subsidies ranging from 10 to 200000 yuan to 5000 yuan and more than 200000 yuan. It is understood that this is the first time that new energy vehicles have specifically subsidized benefits for a certain category of products of a company.

At present, the models equipped with Hongmeng system include AITO brand M5 and ARCFOX polar fox Alpha S Huawei HI version. As the first car carried in Huawei Hongmeng cockpit, the M5 model has Huawei elements in many places, ranging from Harmony OS Hongmeng system to wireless fast charging and sound system. M5 positioning intelligent luxury medium-sized SUV, a total of four models on sale, including three four-wheel drive version, a rear-drive version, the vehicle price range of 25.98-331800 yuan, of which, four-wheel drive performance version of the starting price of 294800 yuan; four-wheel drive flagship version of the price is 331800 yuan; four-wheel drive to Zhen version of the price of 288800 yuan The standard version of the rear drive starts at 259800 yuan. According to the above subsidy policy, the price of the four M5 models on sale is more than 200000 yuan, all of which can enjoy the subsidy benefits of 10, 000 yuan. The latest figures show that the cumulative sales of the M5 in the three months since it was delivered are 11296, of which 3045, 3245 and 5006, respectively, were delivered from March to May. As for whether its sales can be further improved after this subsidy, it will take more time and market verification.

And also equipped with HI full-stack smart car solution, Huawei intelligent cockpit-Hongmeng car machine OS, and the new HI version of extreme Fox Alpha S, which supports high-end intelligent driving on urban roads, was officially launched on May 7 this year. The car has launched two models for sale: the advanced version and the high-end version, of which the advanced version is priced at 397900 yuan and the high-end version is priced at 429900 yuan, according to the above subsidy policy. You can also enjoy a subsidy of 10,000 yuan.

Since March this year, affected by the shortage of chips, the rise of raw materials, the epidemic and other factors, the overall domestic car enterprises have been hit hard, especially in April this year, affected by the sudden sporadic epidemic, many car companies were forced to stop work or production, and the overall sales volume of the car market fell off a cliff, which has become the lowest in the past decade. According to the data of the Federation of passengers, the cumulative retail sales in the passenger car market from January to April this year were 5.957 million, down 11.9% from the same period last year, down 800000 from the same period last year, including 570000 in April compared with the same period last year, with a greater impact. Retail sales in the passenger car market were 1.042 million in April, down 35.5% from the same period last year, and 34.0% from the previous month. After entering May, some car companies began to resume work and production, but the production capacity has not yet returned to the pre-epidemic level. to this end, the state and various localities have launched a number of policies to promote automobile consumption.

At the national level, the State Administration of Taxation of the Ministry of Finance issued a notice on May 31 that the vehicle purchase tax will be halved for passenger cars with engines of less than 300000 yuan (excluding VAT) during the period from June 1, 2022 to December 31, 2022. According to incomplete statistics, since the purchase tax halving policy was launched, nearly 30 car companies have responded, most of which are independent brands and joint venture brands, such as Volvo, FAW-Volkswagen Audi, Infiniti and so on. Joint venture brands Dongfeng Nissan, SAIC-Volkswagen, FAW-Volkswagen, Dongfeng Peugeot, Changan Mazda, Changan Ford, FAW Toyota, Guangzhou Auto Honda and so on. Independent brands such as Wuling Baojun, Geely Automobile, Harvard Brand, Beijing Automobile, Sihao Automobile, Ruifeng Automobile, GAC MOTOR, SAIC Chase, Changan Auchan, Chery Automobile, FAW Pentium, Jetway Motor, MG Mingjue, SAIC Roewe, Dongfeng Fengshen and other brands have successively responded to the policy of halving purchase tax.

In addition, the State Council also issued a circular to completely abolish the policy of restrictions on the relocation of used cars: abolish the immigration restrictions on small non-operating used vehicles that meet the national five emission standards nationwide, and improve the regulations on registration, filing and vehicle transaction registration of the main body of the used car market. The Ministry of Industry and Information Technology, in conjunction with the Ministry of Commerce, the Ministry of Agriculture and villages, and the State Energy Administration, has made it clear that from May to December, the four departments will jointly organize a new round of activities for new energy vehicles to the countryside. In Shanxi, Jilin, Jiangsu, Zhejiang, Henan, Shandong, Hubei, Hunan, Hainan, Sichuan, Gansu and other places, select third-and fourth-tier cities and counties to hold a number of special shows, touring exhibitions and enterprise activities. A total of 26 car companies and 70 models participated in the activities of new energy vehicles to the countryside in 2022, an increase of 8 models and nearly 20 models compared with 2021.

In all parts of the country, many places have also issued new policies to promote automobile consumption. According to the incomplete statistics concerned by the automobile industry, at present, more than 20 provinces and cities have introduced relevant subsidy policies, such as Shenzhen, Shanghai, Tianjin, Hangzhou, Guangzhou and many other cities that have implemented car purchase restrictions for a long time. A lot of car purchase indicators have been added in the implementation of the policy to promote automobile consumption. It is understood that in these provinces and cities, the maximum amount of subsidy is 55000 yuan and the lowest is 2000 yuan. Among them, Nanshan District of Shenzhen has the largest subsidy, and consumers can get up to 25000 according to the car purchase invoice. at the same time, users of "every thousand" (such as 1000th and 2000 applicants) can get an extra 30,000 yuan, that is to say, if you are lucky, you can get a subsidy of 55000 yuan; followed by Nanhai, Foshan, Guangdong (up to 23000 yuan); Zhongshan (up to 22000 yuan); Luohu, Shenzhen. Hualong District (a maximum of 20,000 yuan), Shanghai Jiading District, Shenzhen Guangming District, Baoan District and Yantian District have a maximum subsidy of 18000 yuan, 16600 yuan and 15000 respectively, Beijing and Shanghai have a maximum subsidy of 10, 000 yuan, and Hubei and Zhengzhou, Henan Province have a maximum subsidy of 8000 yuan.

In terms of car companies, up to now, 26 car companies / brands have introduced preferential policies at the enterprise level, mainly for manufacturers to subsidize the other half of the purchase tax, that is, for consumers, it is equivalent to no purchase tax at all. The 26 companies / brands include Changan Automobile, Geely Automobile, Dongfeng Motor, SAIC General Motors, SAIC Roewe, SAIC Mingjue, Chery Jettos, Dongfeng Nissan, SAIC Volkswagen, FAW Volkswagen, Volvo and so on.

With the recent active introduction of stimulus policies in the car market, the car market has some signs of recovery. According to the China Association of Automobile Manufacturers, based on the weekly report data reported by key enterprises, sales in the automobile industry are expected to complete 1.7665 million vehicles in May, up 49.59% from the previous month, down 17.06% from January to May last year, and sales are expected to complete 9.4573 million vehicles, down 13.11% from the same period last year. In response, a number of industry insiders said that the demand for industry orders continued to be strong in May, and the introduction of policies to promote consumption increased consumption fever. With the resumption of production in the automobile core supply chain, car companies are speeding up the recovery of production and accelerating the delivery of a large number of accumulated orders. Chen Shihua, deputy secretary general of the China Association of Automobile Manufacturers, judged that the policy of halving the purchase tax may drive vehicle sales this year to exceed 2 million yuan, and car consumption to more than 300 billion yuan, or even 350 billion yuan, plus the upstream and downstream of the industrial chain. the overall pull on automobile consumption this year will exceed 500 billion yuan.

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